10 frequently asked questions about social networks

Social Networks and their management for companies, despite having been with us for many years, sometimes cause us doubts and frequently asked questions that are really very simple to solve. That is why in this blog post, we wanted to solve those that we see that you encounter when you start with a Social Media Service. Read on!

1. What are Social Networks for?

Social Networks, in the beginning, were designed to communicate among friends and family. Later, companies began to use them, until they became professional, so much so that now they are an essential part of their Marketing and Communication strategies. Currently, the main benefits of social media, both for companies and for a project or personal brand, are as follows:

-Connect with your audience
-Loyalty
-Increased visits to your website
-Increased conversions

2. Can my company be in Social Networks?

In many occasions we see that some companies doubt if they can be in Social Networks. Well, the answer is undoubtedly: YES. In fact, not only you can, but actually it is something that as we have mentioned before, is already an essential part of your communication strategy in Digital Marketing.

The important thing to take into account is that your presence in Social Networks is managed in a professional way, so that you get the benefits without giving rise to a loss of reputation or mismanagement of your business branding.

3. Which Social Networks should I be on?

It is essential to know in which Social Networks to be present and how that presence should be. This is the job of a Social Media Agency, so that their experts will advise you so that your time and money invested in RRSS serve to achieve your goals and a return on investment.

That is to say, depending on your sector, the size of your company, your resources and your target, among other factors, you will have to have certain social profiles and these will have to be managed in a certain way.

4. What can I sell on Social Networks?

On Social Networks you can sell the same things you can sell on your website, as long as they are legal products, of course. However, it is true that, unlike an online store on a website, in RRSS you have to take into account the rules of each Social Network. For example, if your products are for adults or may be considered sensitive content, you will have to take into account the rules on what can and cannot be published on each social profile. Again, the professionals working in Marketing Agencies will know perfectly well how to advise you on this so that you do not have any problems and you can sell your products successfully on Social Networks.

5. What is a Community Manager and a Social Media Manager?

The two main profiles (although they are not the only ones) that you will find when you start working with a Marketing Agency that has Social Media services are those of: Community Manager and Social Media Manager. Sometimes their functions are confused, but they are totally different, although complementary and essential for a correct management of Social Networks.

So that you can easily understand it, first we want to emphasize that in Marketing there are two main areas, Strategic Marketing and Operational Marketing. In Social Media this also happens, so that, roughly speaking, the strategic part in Social Networks is carried out by the Social Media Manager and the operational part by the Community Manager.

Without strategic work, the operational part leads nowhere, and vice versa. So we usually meet future clients who are dissatisfied with a previous management carried out by companies or freelancers that provide Community Management services without a strategic part (the Social Media Manager). In such a way that they have seen that their social profiles have been managed inefficiently, without objectives that are met and, therefore, with a loss of investment. That is why the work of Social Media is essential, but of course, the execution of the Social Media Strategy, by a Community Manager, is also essential.

6. What metrics are used in Social Networks?

As in other areas of Digital Marketing, metrics are one of the guides that will help your project to grow and that growth is measured. The main metrics for Social Media that you need to know are:

–Engagement: is the “level of commitment” that your followers have with your social profile. That is, this metric answers the question: how much do your followers interact with your content?
-Reach: this metric tells us how many people our content is reaching.
-Web visits: logically, we are interested in increasing visits to the web thanks to our social profiles and with this metric we can see to what extent this is happening and even from which publications and to which URLs.
-Conversions: are your goals being achieved? Whether they are sales or filling out a form, you can check and the best thing about professional Social Media management is that you will see month by month how you are achieving your goals, in a measurable and transparent way.

7. Are followers important?

Many of you think that the main objective in RRSS for any type of project is to get massive followers, but is this really the case?

In some projects, it may happen that the main objective is to increase followers, but generally, the priority will not be exactly the fact of getting a large number of monthly followers, but the quality of these. In Social Networks you have to prioritize that followers interact with your brand, are loyal and buy your products or services on a recurring basis. Therefore, what do you prefer, 100,000 followers who do not do any of the above or 10,000 who do?

8. What should my user be like on Social Networks?

Ideally, your user should be the same in all the social profiles where you are present. In addition, it is advisable that it is the name of your brand as clearly as possible, avoid symbols or numbers that give an unprofessional image to your user, make it easy to remember.

9. What kind of content should be uploaded?

Another of the tasks that the professionals of the Social Media Agency working with your project will have is to manage the content of your social profiles. This management is carefully studied, making an analysis of your industry, your audience and your competition. In addition, the type of content that is uploaded to your profiles will be designed to achieve the Social Media objectives set.

In Social Networks you do not upload content without a previous strategy, when you see a photo on Instagram of a company or a tweet on Twitter, it has not been something that has been uploaded at the moment, impulsively, there is a whole strategic work behind, both multimedia and copywriting. Therefore, depending on your company, your audience and what you sell, your content will be of one form or another and will also have a frequency of publication or another, focusing on certain times of the day. Again, this is the job of Social Media and is executed by Community Managers.

10. Should I advertise my brand on Social Networks?

Advertising on Social Networks is booming and more and more users are present in them more hours, so it is interesting to advertise so that in their leisure time, they see your brand, know it and are encouraged to buy your products or services.
Therefore, advertising in RRSS is something to consider and that will be prioritized depending on the type of project or launch. However, you should not lose sight of the fact that social media management also publicizes your brand and provides other benefits, so that the strategy must be complete, without losing sight of the benefits of Social ADS or those provided by professional management of your social profiles.

In conclusion

We hope that after reading these frequently asked questions about social networks, you have a better understanding of how a Social Media Agency works, what to expect from Social Media Marketing services and what your company may need. Do you have more questions? Tell us in the comments section, we are here to help you!

Related Posts