10 tips to improve your product photos for Ecommerce

It is well known and as the saying goes, a picture is worth a thousand words, and this of course applies even more in the online environment.

In IDX Innovadeluxe, we know this very well, so we want to teach you some tips or tricks to make your product photos in your online store are perfect and thus can help improve sales.

In the increasingly digitized world, online shopping has become an increasingly used option to make the purchase of a large number of products, through a computer, mobile or tablet you can make these purchases due to the existence of online stores.

As I have already mentioned, photographs are a key aspect in the purchase decision of users, since they represent the visual contact with the products likely to be purchased.

Thus, having quality photographs in the product cards, which are able to convey to users in the most effective and realistic way, as are the products or items for sale, is a key factor to increase sales, improving the conversion by e-commerce.

Learn what is product photography in Ecommerce

We have already mentioned that product photography in an online store plays a fundamental role in the purchase decision of users, showing the items with quality photographs, in different angles, perspectives and in the most realistic way possible.

The power of photography is of vital importance, if we think of it as an element that brings users closer to the physical product they are looking for in the online environment.

If we analyze the product card, we see that it has a title that is the name of the product and then we can see product description, features, reviews, all these elements are written, photography goes a step further, as it is visual, bringing the buyer closer to the desired product.

Impact of product photographs on sales

The photographs in the product sheet, make a showcase in the digital world, where users can approach the physical product from the photographs from different perspectives and angles and of course distances.

Photographs play a key role, in the sense that they can make the purchase decision in favor or against. With quality photographs, which show the product in the most realistic and attractive way possible, we can reduce the fear of users to make the purchase and tip this decision in our favor.

In parallel to the above, quality photographs of our products, can influence the decrease in product returns, since we are showing the real product in the photographs, so they are buying what they really want.

Learn how to take photos of products in an Ecommerce

First of all, and how could it be otherwise, to take quality photos for our products in the online store, we need the necessary material and quality, we see it below.

1º Use of the right material

• Camera: There is no doubt that the camera we use is a fundamental element, the best and most recommended option is the use of professional cameras, which allow us to take photos of the highest quality and realism.
• Tripod: The tripod is a fundamental element that will allow us to take pictures from different angles with our camera stable in the same frame.
• Table and background: The product must be in an environment with a background that facilitates taking pictures, of course, varying the perspective and angle. One of the most popular and recommended backgrounds is a white background.
• Lighting: An efficient and adequate lighting environment will allow us to take our product photographs to a higher level. Use of different spotlights, screens and light reflectors.

2º Correctly prepared environment

Before taking a photo for your online products, we must be clear and properly prepare the environment. The most advisable, in most cases, is to keep a soft background, as it prevents users from being distracted and only focus on the product photo itself.

At the same time, we will have to place the tripod in a suitable frame and have light, either artificial or natural

3º Adjust the camera correctly

All the professional cameras, when with a series of adjustable characteristics, that we cannot overlook.

• Sensitivity: Amount of light we need to take the picture.
• Diaphragm Aperture: Adjust so that the entire photograph is correctly focused.
• Exposure time: This aspect, allows us to give a sense of movement or take a totally static photo, this setting will depend on the specific product.
• Resolution: We should always opt for the highest resolution and higher quality.

4º Placement of the product

Once we have chosen the environment and the light that we are going to use, we have to place the product, it is always advisable to choose new products that do not have any deterioration, so that we condition in a positive way the decision of purchase by the users.

5º Carrying out tests and trials

The first photograph may not be the best, so it is necessary to take several photographs of the same product, to verify that all the previous steps have been carried out correctly.

6º Execution of different shots in the photographs

As I have already mentioned, the photographs must have different perspectives and angles, this can be achieved by turning the product or zooming so that the small details can also be appreciated.

7º Photo of the whole product

This may seem obvious, but the photographs must show the complete product, without cuts, being straight, level and with a sufficient amount of background around it.

8º More than one image per product

As I have already mentioned, in order to make it possible to visualize the product from different perspectives and angles, it is necessary to have more than one photograph of the same product.

We have to take into account that buyers can not see or touch the product, it only depends on the images, so you need enough images to be able to solve this and improve sales.

9º Add watermark

Depending on the type of product, we must value, add a watermark with our brand, this can prevent people who sell the same products, can use your photos without consent.

10º Editing the images

Once we have our photographs correctly made, it is necessary to edit them for web, for it we will have to use some program of edition of photographs, as it can be Photoshop.

Conclusions

The photos are a fundamental aspect to increase the conversion rate and thus improve sales in your online store, as I said we have to work our product photos, following the advice we give in this post, so that encourage the purchase and not the other way around.

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