An image is the most important thing when selling any product online. You won’t get the customer’s attention with a picture of the product that has low light or is not sharp enough to see in detail what you’re selling.
However, even very good quality images are often overshadowed by the 360° product photography . The idea comes from the search for new forms of digital marketing, with the aim of differentiating yourself from the competition and offering a better shopping experience to the user.
Especially for products where you need to appreciate the details and see how they look from different angles, 360° photography is an excellent resource.
Therefore, in this article we’ll explain in depth what these images are, what benefits they bring to your online store and how to take them for your own products.
Table of contents
What are 360° product photos?
Before we start, it’s important to clarify that the 360° images we’re talking about in this article are not panoramic photos. In fact, they’re pictures that are made up of 30 or 40 images taken of a given product as it rotates on its axis.
Although you can also take the images without a turntable, if you make it this way, they’re usually much more professional and more faithful to the reality of the product. Not to mention that if you lose the angle, the result will be a complete disaster.
Experts recommend a rotation rhythm that changes position every 10 degrees in order to capture the product from all angles.
The result is quite realistic and allows users to rotate the image as desired, to analyze the product in more depth and see every detail. A much more attractive way to present your product in your online store and above all, different from other businesses.
But these aren’t the only advantages you can enjoy with 360° photography. Below, we tell you everything you can achieve with this marketing tool.
Benefits of 360° ecommerce product photography
Studies show that more than 58% of users prefer this type of photography to get to know the products. If you’re interested to know, the rest of the people participating in the survey chose video as their preferred format to get to know a product.
Improve the user experience
With a 360-degree photo it’s as if the user has the product in front of him. You get a clear, detailed and almost exact image of the item in question. This generates numerous benefits for your potential customers, which means great competitive advantages for your company.
With this method it’s possible to show all the information about the product, as well as the variations of colors that you have in stock. An extremely ingenious way to show the article in its different versions.
Trust and Professionalism
Photography in an online shop is the central axis of all product information. In this sense, a 360° image is closer to the reality of the item, which gives the user more confidence.
This also has a positive influence on the brand image and reputation of the company, which is very important in the most competitive markets. Which brings us to the next point.
Competitiveness
Although some online stores incorporate these resources to showcase their products, it isn’t a widespread strategy. Thus, if you bet on 360-degree photography, you will be ahead of your competition.
Undoubtedly, this technological tool will help you differentiate yourself from your competitors and gain more visibility for the user.
Improve traffic to your online store
It is proven that this type of photos multiply the visits to the website between 25 and 30 times more, being their sales pages or the pages where these images are included, the most visited ones of the store.
Likewise, the traffic of qualified users is encouraged and the bounce rate is significantly reduced. 360° photographs attract the attention of potential customers, since it achieves that hypnotic effect that makes you keep looking at the image from all angles.
Therefore, they also contribute to increase the average time spent on the website.
Sell more
All of these elements add up to an increase in sales and a decrease in returns. By seeing the product with a high level of realism, the user is much more aware of what he’s buying.
In this sense, the number of satisfied customers who return to our business increases, making the customer loyalty process more effective.
As you can see, there are all advantages with 360° product photography. So our recommendation for all those who carry out this commercial activity on the Internet – and which products can benefit from it – is to make a difference with useful and interesting images for the user.
How to take interactive 360° photos?
This type of images shouldn’t be taken with the camera of your mobile phone. It’s highly recommended to go to a professional who has experience in this area, especially in product images.
Likewise, we tell you how to take 360 degree photos for products in case you decide to do it yourself.
What do you need?
Professional camera: Make sure that the camera settings are the same for all the shots, so that there are no differences in lighting, saturation or other elements.
Tripod: It’s used in order to keep the camera still while you take the pictures.
Lights: Adequate lighting is key to show the product in a sharp and clear way. This way you get to take more realistic images.
360° rotating table: As you can see, the camera does not rotate around the product, but it’s the item itself that rotates on its axis in this type of table.
Background paper: It’s recommended to place a white paper background so that the protagonist is always the product itself.
And now you have everything you need to take 360-degree photos of the products in your online store
To make them more interactive, you can add zoom functions to the most important parts of the product.
This way, the user can not only rotate the photo to see all the angles of the product, but also to see the small details that are useful to highlight in depth.
The best products for 360° photography
Although it’s possible to create this type of image with any product, there are clearly some products that are better suited to this technique.
For example, those products with numerous details of interest to the user such as electronic devices, tools and mechanical items, among other similar ones, are ideal for capturing them with 360° photographs.
Similarly, in the fashion industry, this type of images is highly recommended. This way users can see how the garment looks from different views and appreciate details such as seams or the type of fabric.
In general, this type of photos can be used for any type of article as long as they are done properly. Otherwise, the result will be a big mess where you won’t even be able to see what the product is.
Conclusion
”Renew or die”; this is how the popular saying goes. In this sense, 360° photographs of products will be the key element that will make you stand out from your competition and become a benchmark in your sector.
A plus that will make you improve the user’s shopping experience in your online store at the same time that you increase your sales. Too good not to try it, don’t you think?
Tell us in the comments what do you think about 360° photos for your online store?
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