E-commerce is booming and more and more online stores are taking advantage of the power of Digital Marketing, because a 360º marketing strategy is your best ally to position yourself as a leader in online sales. One of the main pillars of this strategy is Social Media Marketing.
are you still not clear about the advantages of being in social networks? In this article we tell you 5 of the main reasons why you should not be left behind and take advantage of the power of having a Social Media Agency helping you.
Table of contents
Greater digital presence: let your customers find you and know about you!
It is important to carry out a previous study that investigates how your target is to know in which Social Networks your ecommerce should be. Once you know this, the optimization of these profiles is essential so that, in addition to its operation is ideal, the presence of your online store is as professional as possible, in addition to that, thanks to a study of keywords focused on the positioning of each of the internal search engines of the RRSS and a prospecting of hashtags, your audience will be able to find you.
what better way for your customers to know more about you even when they are spending some leisure time on their social profiles? With a good content strategy you will get them to think of your online store when they need you and not think of the competition.
Customer loyalty: betting on Relationship Marketing
In relation to the above, a good content strategy that generates valuable content will make your customers not only buyers but also fans of your brand. You will be able to explain your products in detail, inform them of their different uses and applications, give them tips and tricks and, in short, be their best ally to obtain exceptional content that will make your company not only sell but also generate enriching experiences.
In addition, in the social profiles of your online store you will be able to build loyalty by providing a much closer and faster customer service to your customers. Thus, customer service will help you to improve your company’s ratings and your customers will of course repeat. A loyal customer is a customer of great value, since it is much easier to get them to repeat the purchase than to get a purchase from a new and unknown customer, remember. In addition, loyal customers have a higher average consumption than new customers.
Improving your service: take advantage of product feedback
The fact of being able to perform a customer service can, with proper organization, give you the ability to report all the feedback that your customers will continuously provide you. Thus, with all this data you will be able to improve your products and services to become a leader in your sector.
Brand image is something that now more than ever must be taken into account when managing your online store. More and more consumers are not only buying a product or service for its value in itself, but they are also buying what the company projects as a whole. This also includes your Corporate Social Responsibility actions, which can now be communicated more easily on your social channels.
Sell more
Of course, whether your company has physical stores or you are a digital business and sell exclusively online, thanks to your Social Networks you will sell more. To do so, your customers will follow two main paths:
Direct sales from the URLs that are included in the social profiles: in the different publications that you include in your content strategy, customers can directly access your website to buy, which will increase the likelihood of purchase and facilitate sales.
Indirect sales thanks to knowing you through your social profiles:
in other occasions, consumers cannot or are not yet convinced to buy, but they have seen and known your products in depth, now they know your existence and as soon as they are decided they will access your website looking for it directly.
In conclusion
Now that you know what are the 5 main reasons to be present on Social Networks, do not forget that this presence must be managed professionally to avoid reputation management problems or not achieving the objectives set. Do you have doubts about the professional management of Social Networks? We read you in the comments section!
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