As the world moves towards digitization, there are many essential applications for online business. These applications help increase productivity and efficiency.
There are many applications that can help increase the efficiency and productivity of your business. These include online payment options, marketing automation software, CRM software and more.
Table of contents
How apps can help your online store
Essential apps are the best way to help you run your online store smoothly. They can improve your productivity and make it easier for you to manage your business.
There are many essential apps that can help you manage your online store efficiently. Below, I show you which are the best apps for your ecommerce:
Essential apps to grow your business and increase your productivity
Photos
Professional product photos are a crucial aspect of online stores; it takes time and knowledge to complete them. You need someone with design experience, as well as photography and editing skills, so surely if you have the time to outsource this process, great! However, make sure you always cater to the different needs of your audience.
Pixelz
Pixelz is a tool that specializes in post-production of product images. It handles removing backgrounds from images, color correction and adding shadows – the end result can be an optimal final product! In this regard, dark or low quality images produce better results.
When you finish your photography and are ready to publish, Pixelz will take care of the tedious task of editing the photos so that they are polished and ready to share. People often criticize automation tools for various reasons, but one thing is for sure: these changes actually make your business more efficient and provide a high level of quality.
The description
SEO is the most important source of traffic for your e-commerce site and it also allows potential customers to learn about your product/service. One thing you may already know is that e-commerce websites need descriptions of the products they sell to advertise them online. However, they are not just there to be noticed. Many potential customers skim through and don’t bother to read them.
Product descriptions are vital for SEO. This is because these web pages provide customers with all the essential information they need before making a purchasing decision. They must be compelling descriptions that generate interest in the product, answer possible questions about its features and give an overview of the product, as well as the finishes it may have. Some online sellers may not be able to hire a person to do this for you, so they turn to these types of applications that can automatically create optimized copy.
Greatcontent
It has a large number of professional copywriters to create unique, high-quality copy for any industry. A text is optimized for search engines, adapted to the buyer’s target and then reviewed by a second writer to ensure that all errors have been corrected. This app is especially interesting for companies that sell internationally because you may control a lot of content in your store, but you may not have as much experience.
The architecture
You can’t help but unconsciously mold design choices into something you’re familiar with. This is called “design pollution” and it happens when you actively participate in the design process of something, so look at the things a neutral user would do. To see what people think about your website, try running a session with users or otherwise usability testing. You’ll be able to get feedback in the form of sessions, reviews, etc. People only take about 3 seconds to navigate using their intuition and this doesn’t change with age, location or the demographic they belong to. That said, it is important that you know how to navigate so that the structure in which you organize your information architecture for your online store is correct.
Smartsupp
This application generates a large amount of data that can be analyzed to get more information about users and increase ROI. This application helps both advertisers and visitors. It’s like having the CIA as your eyes, but without privacy concerns! People visit your site to see how they navigate and you can use that information to generate more sales.
Thanks to these videos, companies can more quickly identify which areas of the web are getting the most attention and which are going unnoticed. If we see that a user barely visits some areas of our website, such as the footer, then we should try to focus on attracting customers elsewhere.
The surprise
Pop-ups are often used in marketing and are effective in reaching potential buyers. While it may be true that these tactics have been questionable in the past and remain so for a specific period today, the fact remains that pop-ups continue to play a very important role in the way information is accessed online. They cannot be abused and you should use them wisely. You can offer a flash sale, promotions on products for sale or send coupons. But the job of managing, organizing and releasing all the customers who have accessed what we create in the window requires a lot more work on our part. For this particular example, we could use an existing application:
Justuno
It provides pop-ups to help increase your brand awareness and conversions. It’s an easy way to talk about your business on different platforms and get people to visit your page, sign up for newsletters or attend events. In other words, with Justuno marketers can create pop-ups that lead visitors to do “something” that helps them go from visitors to buyers.
It’s functional and has a unique design that blends well with the colors and fonts of the retailer’s corporate design. Retailers can gain access to a variety of options, including how often the window appears and which customers go to see it.
Communication
Email marketing is a great way to stay in touch with your customers and attract new ones. You can also use them as an important tool to announce discounts, special offers or announcements. A well-implemented strategy is vital to build trust with people who have gone from being readers or visitors to subscribers, making you closer to customers and generally, they will show a little more loyalty to your brand. It’s important to keep in mind that this tool comes with a bit of overhead. Sometimes, you may need more tools than you have because content creation is not the easy task it appears to be. When this happens, it can cause several obstacles and make the project take longer to complete. That’s why it’s also a big task that we can optimize with the help of an application:
MailRelay
Although MailChimp is the king of email applications, our recommendation goes through MailRelay because they have similar service levels and platform options. It is simpler than some of the giants, saves more time and is more efficient for businesses.
Its back office is intuitive and its statistics are accurate enough to be worth checking. Are you thinking of designing a mailing marketing campaign for your followers or customers? Or a newsletter for your subscribers? Well, don’t even think about it, this application makes it easy to get started and really easy to use – it’s free too!
The ERP
If you have a physical store or manage your store sales through a warehouse database, you will have to deal with the problem of synchronization between different databases or stores, online sales are almost irrelevant if you don’t have them in your database as well. If you sell online, but not in the store, eventually it becomes difficult to know how well or badly your physical store is doing, get an ERP that keeps both databases up to date to save time, effort and money! We offer you our solution not only because, logically, you have to sweep home, but because, honestly, we did not find another solution that meets the requirements requested and that really synchronizes 100% both parts of the process.
InnovaCommerce ERP
InnovaCommerce ERP runs on the computer and allows your local store to be 100% integrated with PrestaShop, which allows the customer to view your inventory anywhere in the world, gives online shoppers easy access to buy, do it all from the same application! Manage your online store, physical stores and inventory all from one place. Plus, it has a convenient interface for updating data.
Automation saves time, human costs and can lead to positive improvements in quality and consistency.
Social
You have your social networks set up, but sometimes it takes time to update them and you always want more. It seems like everyone has a Facebook, Twitter or Instagram account these days and it takes a lot of time to keep them updated every day. The product images, promotions and posts that make up the different profiles on the site are available for you to view, so you should have no problem taking advantage of their popularity. Here’s one of the best apps to manage your social networks easily and save time on a daily basis:
Hootsuite
This app allows you to connect your social media accounts and link them to your dashboard. You can customize what each part does and also tailor it for specific browser types. It has an easy to use interface that is very similar to other apps….for example, When you are searching for news, clicking on the Facebook share icon will bring up a page where you can select the account and settings you want to use.
From there, it is possible to schedule when the post was made and plan how many times it will be shared. You can also prioritize one social network over another, or one specific aspect over another. For example, you can prioritize your posts over your updates. Social Media must understand the power of this app. It is a very powerful tool that will become essential in your day-to-day work as a Community manager.
Conclusion
With the help of third party apps, people can free themselves from stress and worries that can affect your health and lifestyle. These apps continue to improve and a prosperous future is ahead with the collaboration of these must-have apps for your online business.
Don’t forget that you can also develop your own mobile app with us: with apps for Android, iOS and Windows, you can send automatic notifications and encapsulate your online store. Contact us and receive more detailed information.
Deja un comentario