Facebook is one of the most popular social networks. It has over 1.5 billion monthly active users and is a place where people can share their thoughts, pictures and videos with their friends and family.
Facebook’s algorithm is what decides what posts to show in your feed on the news feed page, so if you want to beat Facebook’s algorithm, you need to know how it works. But does it really have an algorithm that you can win?
The answer is yes! Facebook has an algorithm that you can win by understanding how it works and how to use it to your advantage.
The first thing you need to know about Facebook’s algorithm is that it is always changing and evolving. This means that there are no specific rules on how to win on Facebook because these rules are always changing.
One thing that can give you a competitive advantage in winning the Facebook algorithm is to be creative with your post types. Since this is a list of tips that can give you an edge, it wouldn’t be fair not to mention how some posts are so eye-catching that they will naturally get more visibility and traction than others.
Facebook’s algorithm isn’t just about which posts you publish, but also which posts different people see on the platform. The company constantly updates its algorithm so that users get a personalized experience and so that they don’t miss any important updates from their friends, family, gropos or businesses. Understanding these changes will help you win the Facebook algorithm game!
Table of contents
- 1 The history of the Facebook algorithm and how it affects your business today
- 2 Beating the Facebook algorithm
- 2.1 Post or share content relevant to your target audience
- 2.2 Interact on the platform and with your followers
- 2.3 Choose correctly the hours/days to publish your content
- 2.4 Frequency of your publications
- 2.5 Attract the attention of your followers
- 2.6 Avoid bad practices
- 2.7 Naturalness is valued positively
- 3 Conclusion
The history of the Facebook algorithm and how it affects your business today
The history of the Facebook algorithm is an interesting one. It has been constantly changing and evolving over the years, and this has become a big concern for many businesses. In 2016, Facebook introduced its new algorithm that was designed to focus on “meaningful interactions” between people and businesses. This change had a big impact on how brands can reach their audiences.
What is Facebook’s new algorithm?
Facebook’s new algorithm, which was launched in 2018, is designed to focus on meaningful interactions between people and businesses. The change had a big impact on how brands can reach their audiences.
Facebook has been around for a long time and the way it works has changed many times. The most recent change was announced in March 2018, when Facebook announced that it would change its News Feed algorithm to prioritize posts from friends and family over public content.
This change is called the “Family and Friends” update. It affects how your friends see your posts on Facebook. This update will also affect how you see posts from pages you follow, as well as other types of public content, such as videos or news articles.
Below, we’ll look at 5 tips or advice on how to successfully beat the Facebook algorithm.
Beating the Facebook algorithm
Next, we will see 5 tips to fight in the best conditions against the Facebook algorithm, but first, we have to be clear that Facebook is based on interactions, and these interactions are correct or beneficial when they become relationships or meet our conversion goals.
I mean, it does not make much sense to have a large number of interactions, if they remain just that and do not pass to your conversion funnel. In this way, we have to orient our actions on Facebook, towards our target audience, that is, the audience that has more options to become your customer if you are a company, for example.
That said, we do not have a miracle key to beat the Facebook algorithm, however, as I said, I will tell you some tips and tricks that can help you improve your conversion goal, such as sales, on the Facebook platform.
Facebook has been working on ways to keep people engaged and coming back to the platform by providing them with relevant content.
Relevant content is content that brings value to your target audience, this will encourage interactions in a safe way, likewise if your publications do not bring anything to your followers they will pass them by.
Relevant content on Facebook helps the Facebook algorithm in many ways. It improves user experience, increases engagement and also provides a better user experience for advertisers.
Interact on the platform and with your followers
Let’s think that the information that the Facebook algorithm gets from us is based on our internals, on the platform, and it is with this information that I decide what to show in our feed.
In this way, we will interact by consuming relevant content posted by other people, based on actively participating as a member of the digital community created with our followers on Facebook.
Choose correctly the hours/days to publish your content
Depending on the sector and of course your target audience, it will be more convenient to publish at certain times or others and on certain days or others
To do this, once we have some publications, we will see our statistics, paying attention to what are the hours and days in which there is a greater number of connected users, on these dates your content will have a greater reach.
This information can be consulted in the Business Manager, in the Analytics section.
Frequency of your publications
We have to maintain a periodicity in our publications, that is to say, it is not enough to publish one day and then not publish any more in a long period of time, in the same way, it is not enough to publish every day at different times.
The right thing to do is to maintain a constant rhythm of publications, such as once a week, on a certain day and at a certain time.
Attract the attention of your followers
The contents that we publish must attract the attention of our followers, all this according to our conversion objectives,
This can be achieved by integrating a call to action, asking questions, providing content that encourages interaction from your followers.
Avoid bad practices
This is fundamental, we have to keep in mind that any action that goes against the rules of the platform, can cause great prejudice, such as a temporary blocking of our account or if we put ourselves in the worst, the elimination of our account.
Naturalness is valued positively
Let’s think that Facebook is designed for people, therefore, we must act in the most natural way possible, if we act in an automated way like a robot, our reach and engagement will be harmed.
To do this, it is necessary to create natural, current, sincere, modern and innovative content and of course different, keep in mind that creativity plays a key role.
Conclusion
In this article, we have seen the most relevant points or keys to fight against the Facebook algorithm in the best conditions.
We have to know that all this depends on both our conversion goals and our target audience, this is essential to be well defined before embarking on a strategy in this Social Network.
Related Posts
Deja un comentario