Advantages of having a Shop on Instagram

Selling on Instagram is already a must if you have an online and/or physical store, especially if your customers are on this Social Network most of the day. In today’s post we want to explain the main advantages that you’ll find if you decide to take the step and hire the service of creating a Shop on Instagram, or if you create it yourself. Keep reading and discover them from our hand!

What are Instagram Shops?

Let’s start at the beginning: what are Instagram shops? It’s possible that you’re not familiar with this Social Network and therefore, you don’t know what Instagram Shops are.

On Instagram, if your profile is a professional one, it’s possible to add an integrated shop with any products you want to sell. This way, customers will be able to see them from your store’s Instagram profile or from the Store Explorer. If they want to buy a product, they can do it either from the App or buy them on your website, increasing not only your sales, but also the visits to your website and its relevance.

In this post, which we published previously, you can see more in depth what is Instagram Shopping (Shops, as it’s currently called). You can also read about the requirements you need to have a shop on Instagram and learn how to create one, especially if you have a PrestaShop store.

There are already many businesses using Instagram Shops to get very interesting advantages. From big brand stores to stores that are just starting out, all of them can have their product catalog integrated into this Social Network and sell more.

Now that you know what Instagram Shops are, discover with us the main advantages of having your own Shop on this Social Network, let’s go!

Advantages of having a shop on Instagram

Increased conversions

Obviously, by having a new commercial channel, you’ll increase your sales. Your customers will be able to see your tagged products and if they’re interested in any of them, they’ll be able to buy them easily either on your website or on the App, depending on how it’s configured. We recommend that they make the purchase process on your website, as they’ll feel more secure when buying on a website, as they usually do. And also, you’ll get more visits.

Increased brand awareness

Surely you already know the importance of Social Networks in improving the awareness of your brand. Instagram Shopping, as you would expect, is a very interesting and useful element, also in this aspect.

If you have an optimized Instagram profile, with a good strategy, among other benefits, you’ll have the benefit of improving the awareness of your brand. But also, if you have a Shop integrated into Instagram, your profile will be much more professional and users who arrive there will be more interested in your brand.

This way, you’ll attract more attention from new users who come to your profile. In addition, you’ll have more chances to retain them and make them new followers. And of course, you’ll also increase the chances that they’ll end up on your website. As for those users who already know your brand, they’ll be more loyal and will recommend your brand.

Your customers will get to know your products better

Just as it happens with the mere content strategy on Social Networks, in which your products are shown in photos or videos, with Instagram Shopping (or Instagram Shops, as it’s now called), users will be able to easily see your product catalog tagged in those publications.

This visualization will be both in the Instagram Shop that will be in your profile, as well as in your publications, where, as we said, you’ll be able to tag the products. To do this, you need a well-defined Social Media Strategy, where you make publications designed to achieve your goals and in which you can tag your products.

Increase visits to your website

As we’ve already mentioned, thanks to the Shop integrated into your Instagram profile, your customers can easily go to the web, either to see a specific product that has caught their attention, or later just to browse around your website.

This is something very interesting from the point of view of the SEO of your online business, as you will increase the visits to the website, the number of page views and the average time spent by users.

Reach more customers

Thanks to the fact that Instagram has a specific section totally differentiated for users to see products and stores, your business will be able to gain visibility and therefore reach more customers.

In addition, products tagged in publications can be shared by your followers (or those who don’t follow you, but want to), increasing the reach of publications and making your products reach further. You’ll reach more customers without having to do anything, just design (or have hired) a good Social Media Strategy.

Influencer Marketing, without paying for anything

Thanks to Instagram’s “Guides” and its modality of choosing products from the Shops that are on Instagram, many influencers can create compilations of products that they recommend. This doesn’t always have to be a paid collaboration, since many times the influencers themselves, especially microinfluencers, do it as their own valuable content creation. Therefore, if your products are included in these guides, you can enjoy Influencer Marketing effortlessly and totally free.

Wishlists

Not only can you enjoy some of the benefits of Influencer Marketing for free by having an Instagram store, you can also enjoy the “wishlist” feature for free.

This feature can be found in big ecommerces, such as Amazon, Asos, etc. It allows users to create lists of products they want to buy soon.

In Instagram this feature is integrated and is completely free. Once you have your store created, users can create a wishlist with your products, making this a very interesting feature that will help you improve your sales.

You’ll have a customizable store

Once the store is created and the product catalog is imported, it’s possible to customize it with different buttons and tones that fit your brand.

You’ll also be able to categorize your products and select which one will appear on the main cover (a featured one or the one that Instagram considers relevant for that specific user).

Built-in viewed products functionality

In Instagram stores, those users who visit a store and see some of your products, once they come back, will have a special category with those products they’ve already seen.

This is very useful to remind users which products had already caught their attention and thus, help them to convert.

Conclusions

As we can see, Instagram Shopping (or Instagram Shops, as it’s currently called), is a very interesting and useful feature for Ecommerces. Its advantages are multiple and worth considering.

If you have a PrestaShop Ecommerce, we can create your Instagram Shop so you can take advantage of its benefits. If you have any doubts, we’ll be happy to help you!

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