If you have or intend to create your own business as an online store or Ecomerce, in this situation the product catalog plays a fundamental role when creating the website.
Specifically, the product catalog is what your online store offers, that is, it is your letter of introduction to the users or browsers of the website, this will be one of the first aspects that users will see in your E-commerce, and thus, will be the means for users to visit the website and end up buying any of the products you offer.
Thus, when we intend to sell physical products in an online store, it is essential to create a product catalog, properly optimized and adapted to your business.
The content or description, organization and optimization, are fundamental and essential aspects, to make your Ecommerce attractive to the user, so that he can easily navigate your website, and meet the ultimate goal that will be to make a sale.
Table of contents
Creating a product catalog or product feed
The first step is based on providing a structure and shape to your website or online store, so that users or potential customers quickly find what they are looking for, in this way, they will not intend to continue searching in another online store. To do this, your online store should have a complete product catalog, well organized and easy and intuitive visualization.
It makes no sense to have a large catalog of products, if it is not properly organized into categories and sub categories, appropriate, ie, according to the products we show in each category and sub category, this will, as I said above, that users or browsers, find the products they are looking for easily, which will have a positive impact on sales.
If we look at large companies selling products such as Amazon or PC components, they invest much of their budget in creating a good catalog of products, always facing customers, making it striking and easy, so that sales are encouraged, this will also generate customer loyalty, which will allow us to capture those customers for future sales.
Fundamental aspects in the creation of a product catalog for an Ecomerce
Next we are going to see the fundamental aspects to take into account for the creation of a correctly optimized product catalog, which will help us to improve sales in our Ecommerce or online store.
Correct optimization of your catalog images
The optimization of the images of the product catalog, has a direct impact on the loading time of the website, and this on the organic positioning that we will get in the search results on Google or other search engines such as bing.
Regarding the treatment of the images, first of all we have to take into account their size, this must be the same as the space of the box that they will occupy on the website, taking into account not to add more than one image for each product.
On the other hand, these images must be compressed, that is to say, they must have the minimum possible weight. As for the format, the images must be .jpg.
If we take into account these factors, we will have a product catalog with images properly optimized to improve SEO positioning in search engines, which will improve the display of our product catalog in Google searches and thus sales.
Correct selection and structuring of categories and sub-categories
As we know, in addition to the home page, where we can display best-selling products, for example, in a normal way, our product catalog will be displayed in the categories and sub categories of our Ecommerce or online store, therefore, we must take this factor into account.
Whether you have a large number of products or not so large, we must organize them correctly in categories and sub categories, which follow a logical and intuitive order for web site navigators.
On the other hand, we have to keep in mind that if we have more than 25 products listed in a category, it will be intercepted and correct to create a sub categories, more specific with the right products.
With this, in addition to having a new sub categories to attract users to the website, we will be organizing in a more correct way, the products, which will facilitate the user to find them more quickly the products they are looking for and of course improve the conversion, ie sales.
Add content in the categories and sub categories
As we know, improving the organic positioning, will make the website more viewed on Google and more specifically the categories and sub categories, where we list the catalog of products we offer to users.
Therefore, these categories and sub categories must be properly optimized for SEO, at the end the seo positions keywords and these must be in the content, therefore it is essential to add content to each of the categories and sub categories.
This content must be of quality for users, but above all for Google, as we will get it, first, with a correct structuring of the content in relation to the headings, adding the keyword and finally a content of at least 500 words.
Focusing only on rhetoric, this content should explain the products we offer in a general way in the category or sub category, as well as the elements we have and their fundamental characteristics.
Quick search function in the product catalog
The quick search function or search engine, is an aspect that users greatly appreciate, because if they are looking for a particular product, through this option they can find it quickly in this search engine.
In addition, with this option comes into play related products, the user will be shown, in addition to the product that a priori is looking for, a number of related products or items, thus improving the variety of products offered, which in turn will improve the conversion rate and specifically sales.
In the same way, you can add filters in the different product catalogs displayed in the categories and sub categories, this will allow users to view only the products that interest them based on the selected filter.
In most cases, users are not looking for a specific product or in any case if they are looking for a specific product, adding more options, such as related products, may influence the user to modify their purchase intention for more than one product.
In this way, the related articles is a good way to attract the attention of browsers and potential customers of the website, showing them more products related to their search intention, which will improve sales.
Conclusions
In this post, we have explained the fundamental aspects of having a product catalog properly optimized for Google and of course the user, these tips can help you effectively in creating a proper catalog with which to increase traffic to the website and consequently improve sales in your online store or Ecommerce.
Deja un comentario