Are you looking for ways to increase sales on your Shopify online store? We know this may seem difficult, but if we apply the right strategies, you’ll see how it’s not so difficult. In this post, we’ll introduce you to some effective methods to grow your business and improve sales on your Shopify store. From […]
Common ecommerce SEO pitfalls and how to avoid them
SEO is an essential component for the success of any ecommerce. However, due to the complexity and dynamism of the digital environment, it is common to make mistakes that can negatively affect a website’s performance in search engines. Table of contents1 Duplicate content1.1 How to avoid it2 Poor URL structure2.1 How to avoid it3 Out […]
Benefits of Marketing Automation in your Ecommerce
In the world of e-commerce, time and efficiency are key to success. Marketing Automation has become an invaluable tool for online businesses, allowing them to automate and optimize their marketing processes effectively. In this article, we will explore the benefits that Marketing Automation can bring to your e-commerce business. Discover how this powerful tool can […]
What do the different cards in Google Analytics 4 (GA4) mean?
Google Analytics 4 (GA4) has introduced a number of changes to the way users can visualize and analyze their data. One of the most prominent features of GA4 is the use of cards in its reports. These cards provide a quick and clear view of the most important metrics, facilitating data-driven decision making. Table of […]
What is Shopify and how does it work? Complete Guide
Shopify is one of the most popular ecommerce platforms out there and can be a great way to help your business succeed. With Shopify, you can easily set up an online store, manage inventory, accept payments and track sales. Plus, you can customize your store with themes and apps to make it look exactly how […]
How to create conversions in Google Analytics 4 (GA4)
Google Analytics 4 (GA4) is the latest version of Google’s web analytics tool, designed to provide a more complete view of the customer journey in a digital environment that is becoming increasingly complex. Unlike its predecessor, Universal Analytics, GA4 focuses on user-centric events and data, enabling more detailed analysis of user interactions with your website […]
Importance of SEO videos for Google
SEO videos, or search engine optimized videos, are an increasingly important element in any company’s digital marketing strategy. In particular, SEO videos are crucial for Google, the most widely used search engine in the world. The main reason why SEO videos are important to Google is that videos are an increasingly popular way to consume […]
How to optimise SEO for voice search?
Voice search has revolutionized the way users interact with search engines. With devices such as Google Home, Amazon Echo, Siri and other virtual assistants, voice searches have become increasingly popular. It is estimated that in the next few years, the majority of online searches will be conducted via voice, which makes optimizing for this type […]
Best CRO techniques in digital marketing
CRO is a process that helps marketers understand what their customers want and then use this information to increase conversion rates. This guide is for those who want to learn how to optimize websites and marketing campaigns. I will teach you the basics of CRO digital marketing, some of the most popular CRO techniques and […]
What is Google Analytics 4 and how to configure it
Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform and is designed to provide users with a comprehensive understanding of their website’s performance. With new features such as machine learning and user-centric analytics, GA4 offers businesses an improved way to track and analyze their website data. This comprehensive guide will help […]
The best platforms for email marketing of your ecommerce
Email marketing remains one of the most effective strategies for driving sales and building customer loyalty in e-commerce. With a considerably high return on investment (ROI), it is critical to choose the right platform to maximize the results of your campaigns. Table of contents1 The importance of email marketing in ecommerce1.1 High conversion rate1.2 Personalization […]
haven’t geolocated your videos yet? Reasons why you should do it
As we have already talked about in previous posts YouTube is the most used video platform in the world and it is also the second most used platform. In addition to all this, we know that YouTube belongs to Google, which makes it even more important. And lately YouTube is giving more and more importance […]
Intelligent Keywords: The Role of AI in Google Ads
In today’s digital world, where competition in online marketing is fierce, companies are constantly looking for ways to optimize their advertising campaigns. Google Ads, one of the most powerful and widely used advertising platforms, has been an essential tool for reaching potential customers. However, success in Google Ads depends largely on choosing the right keywords. […]
Benefits of using YouTube to differentiate yourself from your competition
YouTube is one of the most used video platforms by users today. Therefore, it is important to know what are the benefits of using YouTube to differentiate yourself from the competition if you have an online store or an Ecommerce. So if you are considering to start using YouTube in your Ecommerce to publicize your […]
4 tactics to optimize your ecommerce
In the highly competitive world of e-commerce, optimizing your ecommerce is essential to increase conversions, improve user experience and maximize sales. Table of contents1 Improve your website loading speed1.1 Strategies to improve loading speed2 Optimize the checkout process2.1 Strategies to optimize the checkout process3 Personalize the user experience3.1 Strategies to personalize the user experience4 Optimize […]
What is organic positioning? Benefits
Web positioning is extremely important to achieve visits and conversions, whether in purchases or new contacts. However, not everything works for Google’s algorithm. The best way to achieve this goal is through organic SEO. The organic web positioning or natural positioning, as it is also known, are the respective places that the web pages have […]
Cómo mejorar los factores de JavaScript de WPO (English)
Web performance optimization (WPO) is crucial to ensure that a website delivers a fast and efficient user experience. One of the key elements in WPO is JavaScript optimization, as this programming language can significantly affect the performance of a website if not properly managed. In this article, we will explore various strategies to improve JavaScript […]
What is an SEO Copywriter?
An SEO copywriter is not only a digital copywriter, but also masters a series of techniques and tools that allow positioning a website thanks to its contents. In the midst of so much competition between online stores, blogs and websites of different types, the content you offer to your users must be original and of […]
Learn what Pogo Sticking is and how to solve it.
“Pogo Sticking” is a term used in digital marketing and SEO to describe a user behavior that may indicate problems with the website experience or content relevance. This phenomenon can negatively affect search engine rankings and user perception of the website. Table of contents1 what is Pogo Sticking?2 why is Pogo Sticking a problem?3 How […]
How to implement a Content Plan?
The content plan is a strategy widely used in Inbound Marketing, with the aim of planning publications of interest to a brand, company, person or other entity. If you feel that you are not getting the feedback you expected from your audience, it is probably due to poor planning of the topics you address in […]
Migración de Hosting: Pasos esenciales para un cambio exitoso (English)
Hosting migration is a task that can seem daunting, especially for those without much technical experience. However, it is a crucial process for the performance, security and stability of a website. At Innovadeluxe, we understand the importance of a successful hosting change, and that’s why we have prepared this detailed guide to help you perform […]
Not doing SEO on YouTube? Top 4 Factors to appear first
Youtube is a video platform that surely sounds familiar to you, but did you know that you can do SEO on Youtube? Did you know that videos can be positioned on this platform? In today’s post we want to tell you all about it, and explain the 4 most important factors that will help your […]
Understanding the Search Generative Experience (SGE)
Google’s Search Generative Experience (SGE) is an innovation in online search that combines artificial intelligence and traditional search to provide more accurate and contextual responses. Table of contents1 Origin and evolution of Google SGE1.1 How Google SGE works1.2 Language Models: PaLM2 and MUM1.3 Modes of operation of SGE1.4 Traditional search + AI mode1.5 Chatbot mode1.6 […]
10 Common YouTube Mistakes for Ecommerce
Currently, YouTube is a platform that has become essential for anyone who wants to sell a product, service or even brand image. With this platform you can use one of the best strategies, the audiovisual. For some time now, Google has said that having videos within your online store is essential to position yourself correctly […]
What is debug view and what is it used for
In the world of web development, especially when it comes to the creation and maintenance of online stores on platforms such as PrestaShop, the ability to detect and resolve problems efficiently is crucial. This is where a powerful tool known as Debug View comes into play. In this article, we will explore what Debug View […]
The competition does SEO, how about you?
SEO is a crucial factor in the success of any business. It gives you the opportunity to blow away the competition and stay ahead of the curve. Surely, you’ve had the feeling that the competition appears in Google much more than you, and your sales are progressively dropping. This is because, if you are in […]
How to choose the right theme for your Shopify store
Choosing the right theme for your Shopify store is a crucial decision that can significantly influence the user experience and success of your online business. A good theme should not only be visually appealing, but also functional and optimized for conversions. Table of contents1 Know your target audience1.1 Audience identification1.2 Visual preferences2 Functionality and features2.1 […]
Optimize your YouTube channel to increase sales
Currently and as you probably already know, YouTube is the video platform with the most views and views that currently exists. Therefore, it is the second largest search engine in the world. This makes it a very valuable platform for marketers. For this reason, if you have an online store you should use this platform […]
Shopify AI: Uncovering hidden capabilities
In the dynamic world of e-commerce, technology plays a crucial role in transforming how businesses operate and grow. Shopify, one of the leading platforms for creating and managing online stores, has embraced artificial intelligence (AI) to offer tools and features that optimize and personalize the user experience. In this article, we’ll uncover the hidden capabilities […]
7 Tips to beat the Facebook algorithm
Facebook is one of the most popular social networks. It has over 1.5 billion monthly active users and is a place where people can share their thoughts, pictures and videos with their friends and family. Facebook’s algorithm is what decides what posts to show in your feed on the news feed page, so if you […]
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