Ecommerce Blog

In an ever-evolving digital environment, companies are looking for new ways to leverage data to improve their marketing campaigns and reach their audience with greater precision. Google Analytics 4 (GA4) presents itself as an essential tool for this purpose, thanks to its new features and advanced data analysis capabilities. One of these key features is […]

In an increasingly digitized world, companies are looking for ways to optimize their processes and become more efficient in managing their customer relationships. Marketing automation has emerged as a powerful solution to simplify repetitive tasks and improve the effectiveness of campaigns, allowing teams to focus on more strategic tasks. Butwhat does marketing automation really mean […]

In recent years, e-commerce has experienced explosive growth. More and more entrepreneurs and companies are betting on this sales modality to reach their customers quickly and efficiently. Technological development and digitalization have facilitated the creation of online stores, making it easier than ever to sell products and services over the Internet. However, not everything is […]

Are you looking for ways to increase sales on your Shopify online store? We know this may seem difficult, but if we apply the right strategies, you’ll see how it’s not so difficult. In this post, we’ll introduce you to some effective methods to grow your business and improve sales on your Shopify store. From […]

SEO is an essential component for the success of any ecommerce. However, due to the complexity and dynamism of the digital environment, it is common to make mistakes that can negatively affect a website’s performance in search engines. Table of contents1 Duplicate content1.1 How to avoid it2 Poor URL structure2.1 How to avoid it3 Out […]

SEO videos, or search engine optimized videos, are an increasingly important element in any company’s digital marketing strategy. In particular, SEO videos are crucial for Google, the most widely used search engine in the world. The main reason why SEO videos are important to Google is that videos are an increasingly popular way to consume […]

Voice search has revolutionized the way users interact with search engines. With devices such as Google Home, Amazon Echo, Siri and other virtual assistants, voice searches have become increasingly popular. It is estimated that in the next few years, the majority of online searches will be conducted via voice, which makes optimizing for this type […]

CRO is a process that helps marketers understand what their customers want and then use this information to increase conversion rates. This guide is for those who want to learn how to optimize websites and marketing campaigns. I will teach you the basics of CRO digital marketing, some of the most popular CRO techniques and […]

Email marketing remains one of the most effective strategies for driving sales and building customer loyalty in e-commerce. With a considerably high return on investment (ROI), it is critical to choose the right platform to maximize the results of your campaigns. Table of contents1 The importance of email marketing in ecommerce1.1 High conversion rate1.2 Personalization […]

YouTube is one of the most used video platforms by users today. Therefore, it is important to know what are the benefits of using YouTube to differentiate yourself from the competition if you have an online store or an Ecommerce. So if you are considering to start using YouTube in your Ecommerce to publicize your […]

Web positioning is extremely important to achieve visits and conversions, whether in purchases or new contacts. However, not everything works for Google’s algorithm. The best way to achieve this goal is through organic SEO. The organic web positioning or natural positioning, as it is also known, are the respective places that the web pages have […]

Web performance optimization (WPO) is crucial to ensure that a website delivers a fast and efficient user experience. One of the key elements in WPO is JavaScript optimization, as this programming language can significantly affect the performance of a website if not properly managed. In this article, we will explore various strategies to improve JavaScript […]

The content plan is a strategy widely used in Inbound Marketing, with the aim of planning publications of interest to a brand, company, person or other entity. If you feel that you are not getting the feedback you expected from your audience, it is probably due to poor planning of the topics you address in […]

Hosting migration is a task that can seem daunting, especially for those without much technical experience. However, it is a crucial process for the performance, security and stability of a website. At Innovadeluxe, we understand the importance of a successful hosting change, and that’s why we have prepared this detailed guide to help you perform […]

Youtube is a video platform that surely sounds familiar to you, but did you know that you can do SEO on Youtube? Did you know that videos can be positioned on this platform? In today’s post we want to tell you all about it, and explain the 4 most important factors that will help your […]