Many times, clients who want to grow their business come to our agency but not only they don’t know how to manage Google Analytics (this is normal) but they don’t even have the e-commerce option activated. PrestaShop Metrics arrived in October 2020 to fill this gap. This analytical solution devised by PrestaShop is a simple […]
Creative naming. Examples and techniques
One of the most important elements when building a brand is the naming. Let’s see what naming is and its importance in marketing. Also, the main types of naming, some successful examples and, of course, naming techniques that will help you understand how to create or choose the best name for your brand. Table of […]
Social Networks: Advantages and Disadvantages for your company
Social Networks suffer a paradoxical situation. Many people know them and use them in their free time, from their personal profiles, to tell others about their holidays or upload pictures of their children. But, as a small and medium company (I would like to think that the big ones already have this clear), do you […]
What is a Community Manager?
A community manager is the professional in charge of the development and management of an online community of a brand, company or even individuals. For example, artists and celebrities, usually have this kind of professional profile managing their social networks. Surely you’ve heard the phrase “If you’re not on a social network, you don’t exist”, […]
Which are the most used Social Networks?
Social media have moved from being a new thing to becoming almost indispensable for those who want to keep up with their loved ones; however, mainstream social media is also a channel through which many people get work done, create and maintain a business, and entertain themselves. In reality, this technology has changed the world […]
What is a StartUp? Useful Information
In the last few years the term startup has become fashionable to refer to those companies that take their first steps, usually in the field of digital technologies. But do you know exactly what a startup is, how they arise and what types of startups exist? Do you know how a startup differs from an […]
What is a Marketplace? Everything you need to know
In this article I want to talk about Marketplaces and why they have become the most suitable solution for buyers and sellers. Have you ever thought about the possibility of selling your products in a Marketplace and benefit from its features? Undoubtedly in recent years this distribution channel has increased the number of stores considerably. […]
Branding: Turn your online store into a brand
Decades ago, only big companies did corporate branding studies, as they were the only ones with the budget to carry it out. Today, however, even the smallest Internet company knows the importance of online branding to reach the goal to have a quality e-commerce. But do we know exactly what branding is? Table of contents1 […]
Choose the best GDPR module with our comparison chart
During the mid-2018 hecatomb in which almost all companies were going crazy looking for the best GDPR module for PrestaShop that complies with the new European data law, several options emerged that you could install on your online store. Now that we are all calmer, it’s time to stop, review the GDPR modules on the […]
How to use negative Keywords
When we carry out our SEM campaigns, especially in search engines, one of the most important factors when it comes to optimize and have a good performance is through the use of negative keywords. A good choice of these keywords will ensure that we better choose our target audience, improving economic performance. Table of contents1 […]
Digital Marketing: 5 reasons to invest
Starting a business is a brave thing to do and it brings many daily learnings. One of them you probably already know. And it is how important Digital Marketing is, the benefits it brings to businesses that invest in it and how it is one of the most relevant success factors of their current success […]
Breadcrumbs. What they are and how to optimize them for SEO
Within SEO there are many factors to take into account to keep your page well optimized for Google, such as quality content, Link Building strategies or technical factors. Another factor to take into account that we appreciate in SEO, has to do with user comfort in navigation, i.e. facilitate an intuitive navigation, so the user […]
How to Brainstorm Effectively
Creativity is one of the characteristics that every company should encourage. Sometimes, many employers fail to get their work teams to bring enough innovation to make the company grow. In these cases, and it happens very often, everything stagnates and years go by doing the same activities without achieving a real goal. Being creative is […]
Email marketing strategies for ecommerce
The figures generated by eCommerce (electronic commerce) in recent years are increasingly amazing, many businesses see it more and more clear that the future is in the world of online sales. Despite the fact that ecommerce still only represents 20% of card sales (2018), its growth faces the clear decline of traditional commerce. Therefore, we […]
Instagram Influencer Marketing
Today we are going to talk about Influencer Marketing on Instagram. As we already know, Instagram is one of the most important social networks today and one of the ones that receives more visits per day, from anywhere on the planet. That’s why the best brands use it to give visibility to their products and […]
PrestaShop Addons: what are they and what are they for?
Undoubtedly, e-commerce is one of the most important parts of today’s economy in every country. Thousands of people around the world have found in this space the way to move forward with their ideas and generate income along the way. Every day, every hour, new virtual businesses are created, in addition to the traditional ones […]
Make the most of Dynamic Search Ads on Google
When defining the SEM strategy that we’re going to use, one of the factors that will accompany it will be the ad format. Depending on what we want to achieve with our campaigns, we’ll have to choose between different formats. Today we’re going to talk about a type of ad in text format that is […]
Discover WhatsApp Business for Ecommerce
WhatsApp is one of the most popular messaging applications in worldwide. But the conventional app is not made for businesses, and using it for commercial purposes can be considered a SPAM practice by many users. For this reason, in 2018 WhatsApp Business emerged, a new edition designed for use in ecommerce and online marketing. Thanks […]
Advantages of having a Shop on Instagram
Selling on Instagram is already a must if you have an online and/or physical store, especially if your customers are on this Social Network most of the day. In today’s post we want to explain the main advantages that you’ll find if you decide to take the step and hire the service of creating a […]
What is Black Friday? Everything you need to know
If you’re a fan of shopping, you should know what Black Friday is. But if you’re not, you should it just the same, so we’ve compiled in this post all the valuable information you need to know and tips for your store on Black Friday. Why? Because this day of the year is one of […]
What is remarketing? How does it work in Google Ads?
In the journey that users make from the moment a need arises or they feel a need, until they becomes a consumer and therefore a possible customer of the product or service that a certain company offers, he/she is impacted in different ways by marketing strategies. Even once they’ve become a loyal customer or, on […]
The consequences of Brexit for Ecommerce
This 2019 marks three years since the referendum that approved the exit of the United Kingdom from the European Union, a process known as Brexit. Its effects didn’t take long to arrive once this exit was approved: the pound sterling began to lose value against the euro, companies and investors fled to other countries, among […]
The PSD2 directive. Everything you need to know about it
PSD2? PSD2 Directive? Do these terms sound familiar? Do you know what we’re talking about? If you don’t, you’ll soon find out as it will affect your money and you’ll start receiving requests from non-banking companies asking for access to your financial data. The relationship established between banks and customers is going to start changing […]
What is it and how to create a website
Nowadays it’s odd if a professional or company doesn’t have a website. Or if they don’t want one. The same goes for all those people who want to talk about their hobbies, passions, etc: they usually have or would like to create a website. Because, who doesn’t want to take advantage of the window to […]
How to improve your PrestaShop store features
You probably have an online store and don’t understand why you’re not selling as much as you expected. Your products look great, and they’re priced right! What’s going on? Well, are you sure you’ve created a good online store? Let’s go over a few characteristics that every basic online shop must have to be successful. […]
Top professions in eCommerce
The world evolves, and we must evolve with it. A clear example is the birth of the Internet and the creation of jobs thanks to new professions, such as those associated with ecommerce, and oneof the sectors most “affected” by technology has been commerce, which has made the leap to digital commerce. Currently, we can […]
What is Google Panda and how does it affect your online business?
I’m sure that if you’re even the slightest bit interested in SEO for the sake of your online business, you’ve heard of Google Panda. And surely you know that it’s one of the various algorithms that Google has launched to determine the quality of the pages and decide whether or not they’re the best search […]
PayPal APIs: What They Are and How to Get Their Data
In order to achieve a higher number of sales in our stores, it is always advisable to offer different payment methods for users. And PayPal is one of the preferred payment methods for consumers. But if you want to install it in your online store, first of all, you will have to get the PayPal […]
What is a URL? And how to optimise it for SEO
A priori, we’re all very clear about what a URL is. The address of a page, which “comes up in the browser, at the top”. But really, do we really know how to use them? Did you know that you can take advantage of them to improve your SEO positioning? Well, we’re going to give […]
What is user experience and how does it affect my e-commerce?
The design of online stores is increasingly focused on a better user experience. It’s a fact that the usability factor affects the sales of an e-commerce and that is why it’s so fashionable lately. But how does user experience affect the SEO of my online store? Table of contents1 What is user experience?1.1 Navigation1.2 Responsive […]
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