Ecommerce Blog

Once I attended the talk on “How to sell on Amazon to capture new customers in your online store”, given by Carlos Bravo as part of PrestaShop Day. Or what is the same, “How to do SEO on Amazon”. And since then, I’ve been looking for the moment to share with you these interesting tips […]

As I’m sure you’ve already heard, on May 25 the GDPR comes into force in Spain, or according to its acronym in Spanish, the RGPD. To keep it simple: the new Data Protection Law of the European Union. You could say that the GDPR is a law that “completes” the LOPD. It is much more […]

One of the most important elements when building a brand is the naming. Let’s see what naming is and its importance in marketing. Also, the main types of naming, some successful examples and, of course, naming techniques that will help you understand how to create or choose the best name for your brand. Table of […]

Social media have moved from being a new thing to becoming almost indispensable for those who want to keep up with their loved ones; however, mainstream social media is also a channel through which many people get work done, create and maintain a business, and entertain themselves. In reality, this technology has changed the world […]

In the last few years the term startup has become fashionable to refer to those companies that take their first steps, usually in the field of digital technologies. But do you know exactly what a startup is, how they arise and what types of startups exist? Do you know how a startup differs from an […]

During the mid-2018 hecatomb in which almost all companies were going crazy looking for the best GDPR module for PrestaShop that complies with the new European data law, several options emerged that you could install on your online store. Now that we are all calmer, it’s time to stop, review the GDPR modules on the […]

When we carry out our SEM campaigns, especially in search engines, one of the most important factors when it comes to optimize and have a good performance is through the use of negative keywords. A good choice of these keywords will ensure that we better choose our target audience, improving economic performance. Table of contents1 […]

The figures generated by eCommerce (electronic commerce) in recent years are increasingly amazing, many businesses see it more and more clear that the future is in the world of online sales. Despite the fact that ecommerce still only represents 20% of card sales (2018), its growth faces the clear decline of traditional commerce. Therefore, we […]

Today we are going to talk about Influencer Marketing on Instagram. As we already know, Instagram is one of the most important social networks today and one of the ones that receives more visits per day, from anywhere on the planet. That’s why the best brands use it to give visibility to their products and […]

When defining the SEM strategy that we’re going to use, one of the factors that will accompany it will be the ad format. Depending on what we want to achieve with our campaigns, we’ll have to choose between different formats. Today we’re going to talk about a type of ad in text format that is […]

In the journey that users make from the moment a need arises or they feel a need, until they becomes a consumer and therefore a possible customer of the product or service that a certain company offers, he/she is impacted in different ways by marketing strategies. Even once they’ve become a loyal customer or, on […]

This 2019 marks three years since the referendum that approved the exit of the United Kingdom from the European Union, a process known as Brexit. Its effects didn’t take long to arrive once this exit was approved: the pound sterling began to lose value against the euro, companies and investors fled to other countries, among […]

PSD2? PSD2 Directive? Do these terms sound familiar? Do you know what we’re talking about? If you don’t, you’ll soon find out as it will affect your money and you’ll start receiving requests from non-banking companies asking for access to your financial data. The relationship established between banks and customers is going to start changing […]

You probably have an online store and don’t understand why you’re not selling as much as you expected. Your products look great, and they’re priced right! What’s going on? Well, are you sure you’ve created a good online store? Let’s go over a few characteristics that every basic online shop must have to be successful. […]