The services related to ecommerce are something that is constantly growing and evolving, due to the continuous process of innovation that the online market involves. In addition, there is a whole market of services that derive directly from the existence and proliferation of online stores. Among them, we can talk about logistics for ecommerce and […]
PPC or Pay per Click in Digital Marketing
When we want to launch a marketing strategy to promote a series of objectives that we have set, among all the variants that we can use within the promotion of payment we have the PPC or Pay Per Click. As its name suggests, it is a type of advertising in which the chosen payment model […]
International SEO: What it is and how to do it
Table of contents1 How to do International SEO2 International SEO. What is it?2.1 Is it necessary for your online store to be international?3 How to position in other countries3.1 Country-specific keywords3.2 Original content for each country3.3 Do content marketing with international SEO3.4 Define your customer according to their country3.5 Take care of the web structure4 […]
How to create the right subject for your newsletter
As we already know, Email Marketing is a feature that is used within the Digital Marketing and is based on sending emails, with news, discounts or information to get both, our loyal customers and potential future customers, are fully informed with what we consider relevant topics. In this way, they’ll have all the necessary information […]
Top 5 SEO Mistakes
Listing all the mistakes that damage SEO would take me an encyclopedia. But it’s not difficult to list the most common ones, and the ones that bring the most disastrous results. If you suspect you might be making any of them, don’t miss this Top 5 SEO mistakes. Not only will I talk about them, but […]
What is Cross Docking and how should it be used?
Surely many of you are wondering what is cross docking? In this post I want to explain this concept as well as its main features, advantages and disadvantages. Cross docking is a logistics tool or technique, which aims to promote cost savings, an increase in product quality and a decrease in delivery times. This greatly […]
What is Thin Content in SEO? And Why you Must Avoid it
Welcome to this new post of Innovadeluxe, this time I want to talk about thin content in SEO, in addition to its importance and how it can affect the organic positioning of your website. First a brief introduction: the content is one of the pillars of SEO of any website, because at the end of […]
How to make a communication plan: social media marketing
Launching an online store it’s a relatively simple task. You pick an ecommerce platform, an attractive product and go for it, but what happens next? Have you thought about how you’re going to direct your target audience to your store? Only with time and several trials and errors you’ll find the best way to communicate […]
What Bidding Strategies to Choose in Google Ads for your Project
When we start a project in SEM especially focused through the Google Ads platform, one of the main functions that we will have to configure will be the bid with which our ads will enter the auction for the keywords we choose. Knowing how the different types of bids work is important to be able […]
Instagram Shopping: What it is and Steps to set up
Since April, the new Instagram Shopping technology has been available, or in other words, the possibility to sell through Instagram Instagram. This solves one of the problems that the social network presented for online stores: not allowing clickable links. It’s true that it allowed them in the bio, which was where we had to redirect […]
How to create an online store in Prestashop
Many of you have the idea or the intention to sell products online. If you are thinking of creating an online store but do not dare because you think it is very complicated, requires great technical knowledge or a high initial investment. Do not worry with this post I want to give you some tips […]
What is Facebook Ads: Quick Guide
You probably know about Facebook or Instagram ads, either because you’ve been told about them or because you’re a user of these Social Networks and you’ve come across them. If you want to know what Facebook Ads is, a fundamental pillar in Social Media Marketing and how it works, keep reading, we have prepared a […]
How to sell online: A Complete Beginners Guide
Physical stores are having less and less visitors. Therefore, the vast majority of these establishments have had to transform their sales strategy to adapt it to the new forms of trade that exist today. Online sales have gained a lot of ground in the last decade and every day new businesses of all kinds are […]
Essential SEO metrics to measure your positioning
Having a good strategy defined in organic search engines is very important, since SEO can be complicated but it’s necessary to reach the top positions in the search results or SERPs. But creating and implementing a strategy without tracking and measuring the results is wasting time and money. It’s absolutely needed to measure in a […]
Gutenberg Tutorial for WordPress
If you’ve landed on this article, it’s because you’re going to use WordPress to create your website and you’ve probably heard about the Gutenberg editor. This web editor is the official one by WordPress and it’s been having several updates and improvements for a while, to become one of the most valued options by users. […]
Shopping carts Abandoned: How to reduce it?
It has happened to all of us. We start shopping in a store, filling the cart with products and for one reason or another, finally we do not make the purchase and the order remains in the limbo of unpaid orders being our order one of many abandoned carts. Facing abandoned shopping carts by customers […]
Core Web Vitals. Everything you need to know
The user experience is one of the fundamental aspects of organic positioning, because as we know, Google has always looked after its users and they’re increasingly taking it into account. For this reason, in May 2020, Google announced what they call the Core Web Vitals, a series of metrics whose main goal is to help […]
Strategies for attracting new customers from Amazon to your online store
Once I attended the talk on “How to sell on Amazon to capture new customers in your online store”, given by Carlos Bravo as part of PrestaShop Day. Or what is the same, “How to do SEO on Amazon”. And since then, I’ve been looking for the moment to share with you these interesting tips […]
How GDPR – The new data protection law – Will affect you
As I’m sure you’ve already heard, on May 25 the GDPR comes into force in Spain, or according to its acronym in Spanish, the RGPD. To keep it simple: the new Data Protection Law of the European Union. You could say that the GDPR is a law that “completes” the LOPD. It is much more […]
PrestaShop Metrics. What it is and features
Many times, clients who want to grow their business come to our agency but not only they don’t know how to manage Google Analytics (this is normal) but they don’t even have the e-commerce option activated. PrestaShop Metrics arrived in October 2020 to fill this gap. This analytical solution devised by PrestaShop is a simple […]
Creative naming. Examples and techniques
One of the most important elements when building a brand is the naming. Let’s see what naming is and its importance in marketing. Also, the main types of naming, some successful examples and, of course, naming techniques that will help you understand how to create or choose the best name for your brand. Table of […]
Social Networks: Advantages and Disadvantages for your company
Social Networks suffer a paradoxical situation. Many people know them and use them in their free time, from their personal profiles, to tell others about their holidays or upload pictures of their children. But, as a small and medium company (I would like to think that the big ones already have this clear), do you […]
What is a Community Manager?
A community manager is the professional in charge of the development and management of an online community of a brand, company or even individuals. For example, artists and celebrities, usually have this kind of professional profile managing their social networks. Surely you’ve heard the phrase “If you’re not on a social network, you don’t exist”, […]
Which are the most used Social Networks?
Social media have moved from being a new thing to becoming almost indispensable for those who want to keep up with their loved ones; however, mainstream social media is also a channel through which many people get work done, create and maintain a business, and entertain themselves. In reality, this technology has changed the world […]
What is a StartUp? Useful Information
In the last few years the term startup has become fashionable to refer to those companies that take their first steps, usually in the field of digital technologies. But do you know exactly what a startup is, how they arise and what types of startups exist? Do you know how a startup differs from an […]
What is a Marketplace? Everything you need to know
In this article I want to talk about Marketplaces and why they have become the most suitable solution for buyers and sellers. Have you ever thought about the possibility of selling your products in a Marketplace and benefit from its features? Undoubtedly in recent years this distribution channel has increased the number of stores considerably. […]
Branding: Turn your online store into a brand
Decades ago, only big companies did corporate branding studies, as they were the only ones with the budget to carry it out. Today, however, even the smallest Internet company knows the importance of online branding to reach the goal to have a quality e-commerce. But do we know exactly what branding is? Table of contents1 […]
Choose the best GDPR module with our comparison chart
During the mid-2018 hecatomb in which almost all companies were going crazy looking for the best GDPR module for PrestaShop that complies with the new European data law, several options emerged that you could install on your online store. Now that we are all calmer, it’s time to stop, review the GDPR modules on the […]
How to use negative Keywords
When we carry out our SEM campaigns, especially in search engines, one of the most important factors when it comes to optimize and have a good performance is through the use of negative keywords. A good choice of these keywords will ensure that we better choose our target audience, improving economic performance. Table of contents1 […]
Digital Marketing: 5 reasons to invest
Starting a business is a brave thing to do and it brings many daily learnings. One of them you probably already know. And it is how important Digital Marketing is, the benefits it brings to businesses that invest in it and how it is one of the most relevant success factors of their current success […]
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