SEO is a crucial factor in the success of any business. It gives you the opportunity to blow away the competition and stay ahead of the curve. Surely, you’ve had the feeling that the competition appears in Google much more than you, and your sales are progressively dropping. This is because, if you are in […]
How to choose the right theme for your Shopify store
Choosing the right theme for your Shopify store is a crucial decision that can significantly influence the user experience and success of your online business. A good theme should not only be visually appealing, but also functional and optimized for conversions. Table of contents1 Know your target audience1.1 Audience identification1.2 Visual preferences2 Functionality and features2.1 […]
Optimize your YouTube channel to increase sales
Currently and as you probably already know, YouTube is the video platform with the most views and views that currently exists. Therefore, it is the second largest search engine in the world. This makes it a very valuable platform for marketers. For this reason, if you have an online store you should use this platform […]
Shopify AI: Uncovering hidden capabilities
In the dynamic world of e-commerce, technology plays a crucial role in transforming how businesses operate and grow. Shopify, one of the leading platforms for creating and managing online stores, has embraced artificial intelligence (AI) to offer tools and features that optimize and personalize the user experience. In this article, we’ll uncover the hidden capabilities […]
7 Tips to beat the Facebook algorithm
Facebook is one of the most popular social networks. It has over 1.5 billion monthly active users and is a place where people can share their thoughts, pictures and videos with their friends and family. Facebook’s algorithm is what decides what posts to show in your feed on the news feed page, so if you […]
Why Leave Your PrestaShop in the Hands of Experts
In the competitive world of e-commerce, choosing the right platform for your online store is crucial for success. PrestaShop, one of the most popular platforms, offers great flexibility and a wide range of functionalities. However, to take advantage of its full potential, expert help is essential. At IDX Innovadeluxe, we are PrestaShop specialists and understand […]
Increase your conversions on social networks
Currently in the world the vast majority of its population has a cell phone and a large part of this population has social networks in them with which they hang out and have fun watching different content posted by other people, or what influences us in this post, what brands publish. For this reason, if […]
How to choose the right storage space in your hosting plan
Selecting the right hosting plan is vital for any online store, and one of the most important factors to consider is storage space. This element not only affects the amount of products, images and videos you can store, but also the speed and efficiency with which your website operates. Here is a detailed guide to […]
10 tips to improve your product photos for Ecommerce
It is well known and as the saying goes, a picture is worth a thousand words, and this of course applies even more in the online environment. In IDX Innovadeluxe, we know this very well, so we want to teach you some tips or tricks to make your product photos in your online store are […]
GA4 Basics (Google Analytics 4)
Google Analytics 4 (GA4) is the latest version of Google’s popular web analytics tool, designed to provide a more comprehensive, user-centric view of online behavior. Unlike its predecessor, Universal Analytics, GA4 offers a more holistic and event-centric approach, allowing businesses to gain deeper and more accurate insights. Table of contents1 Introduction to GA41.1 Key differences […]
Don’t have product videos in your e-commerce?
Did you know that there is a new way to position your products? Did you know that with this you will sell even more? Today I would like to talk about the importance of product videos. There are many benefits of including videos in e-commerce products. They can help you build a stronger brand, increase […]
Bad SEO and How to Fight It
SEO (Search Engine Optimization) is a crucial tool for improving a website’s visibility in search engines. However, not all SEO practices are beneficial. “Bad SEO” or “Black Hat SEO” refers to deceptive or unethical techniques used to manipulate search results. These practices can result in penalties from search engines, negatively affecting a website’s reputation and […]
Are you correctly defining the price of the products?
There are many pricing strategies you can use to sell more of your product. We will talk about some of them below: Value pricing: when we talk about value pricing, we mean when you charge a customer what they are willing to pay for the product. You can do this by asking them about the […]
Measuring success: Key metrics in Google Ads campaigns
In the competitive world of digital marketing, understanding and measuring the success of your Google Ads campaigns is critical to maximizing your return on investment (ROI) and continually optimizing your strategies. Google Ads offers a robust platform that allows businesses to reach their target audience with precision, but to get the most out of this […]
How to increase the CTR of YouTube videos
Before getting to know how to increase the CTR of YouTube videos, let’s start by knowing a little about what the term CTR means. When we talk about CTR we refer to the number of clicks obtained on a link with respect to the number of impressions that the publication has. This value is a […]
Hosting Demystified: A Guide to Choosing the Best Hosting for Your Website
In the vast digital universe, having a robust and efficient website is essential for any business. However, many website owners feel overwhelmed when trying to understand hosting, a crucial component to any online presence. This article aims to demystify hosting, explaining its basics in a simple way and providing a clear guide to choosing the […]
The importance of data tagging and how it affects your website
After reading this article, your website is sure to start seeing a big increase in traffic. This is because we are going to deal with structured data markup, one of the most important current SEO factors. As we well know, if you want to position an ecommerce, for example, you have to make friends with […]
Sanctions on the Cookie Law
In the digital age, privacy and data protection have become fundamental pillars of consumer trust and regulatory compliance. Cookies, small pieces of information stored in users’ browsers, play a crucial role in the browsing experience and data collection for companies. However, improper use of these tools can lead to serious legal implications. In this article, […]
How Influencers help to increase CTR
There are many ways to increase the SEO CTR of a specific URL, or even of an online store in general. We are used to seeing many different ways on how to do it. Today, there is a figure that I want to talk about, something totally different to increase your CTR, the influencer. Many […]
Keys to Identifying an Excellent PrestaShop Developer
PrestaShop, as one of the leading eCommerce platforms, offers businesses an unparalleled opportunity to establish and grow their online presence. However, success on PrestaShop depends not only on the platform itself, but also on the development team behind it. Finding a good PrestaShop developer can make the difference between an average website and an exceptional […]
why aren’t your products reaching their audience on social media? Get it with Influencers
Sometimes some Online Stores have the unpleasant surprise of not reaching their audience on Social Networks. This is quite common, since selling through Social Networks is complex if you don’t have a good Social Media strategy, managed by professionals. In today’s post I want to explain how you can reach your ideal audience on Social […]
Master E-mail Marketing and boost your sales
E-mail marketing is a powerful and effective tool for companies that want to reach their audience in a direct and personalized way. By sending emails, brands can communicate with their customers on a regular basis, share relevant content, exclusive promotions and maintain a close relationship with their database. Today I want to give you a […]
Reasons to add a video to your blog posts
As we already know, video marketing is something that over time is growing more and more important. Therefore, it is important to anticipate the great expansion of this phenomenon and know why you should add videos to your blog posts. Here are the 7 most important reasons you should take into account to add this […]
Shopify advantages and disadvantages that matter to you
Shopify is an e-commerce platform which has become increasingly popular within the online store creation sector due to its ease of use and functionality. So, if you are thinking of using Shopify to create your online business, you need to know what are the advantages and disadvantages of Shopify, and in this post we will […]
Local SEO: conquering local positioning
In an increasingly digitized world, achieving a prominent position in search engines is essential for any business aspiring to success. But when it comes to ecommerce and brick-and-mortar stores, it’s not just about competing globally, but also about standing out in the local community. This is where local SEO comes into play, providing a significant […]
Importance of search engines for SEO
In the world of digital marketing, SEO is one of the most widely used techniques to improve a website’s visibility and traffic. SEO focuses on optimizing search engines to make websites easier to find in search results. But why are search engines so important for SEO? In this article, we will discuss the importance of […]
Turn your online store into a quality ecommerce
In the competitive world of e-commerce, standing out is not just an option, but a necessity. For online store owners, this entails not only selling products but also providing a shopping experience that converts visitors into loyal customers. However, many businesses face the challenge of how to improve their platform to achieve this goal. This […]
What is the crawl budget and how to optimize it
Google’ s crawl budget is one of the most important aspects of SEO that many people ignore. Simply put, it refers to the amount of pages that Google can crawl and analyze on a particular website. If your website has a low crawl budget, all your pages may not be indexed, which can affect your […]
Shopify Advantages and Disadvantages which may be interesting
If you’re reading this, you’re well aware that nowadays, ecommerce is indispensable for businesses of all kinds. Ecommerce provides the opportunity to reach customers that were previously inaccessible with your brick-and-mortar store. Simply having an ecommerce store opens the doors to an almost infinite market. It’s here that Shopify emerges as one of the leading […]
Best SEO apps for Shopify that you can’t afford to miss
Having search engine optimization (SEO) applications is essential for any business using Shopify as an e-commerce platform. SEO apps help improve the visibility of websites in search engines is an important strategy that can be used to attract users and increase traffic and sales. If you manage to improve your ranking, there is a great […]
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