In the competitive world of e-commerce, standing out is not just an option, but a necessity. For online store owners, this entails not only selling products but also providing a shopping experience that converts visitors into loyal customers. However, many businesses face the challenge of how to improve their platform to achieve this goal. This […]
What is the crawl budget and how to optimize it
Google’ s crawl budget is one of the most important aspects of SEO that many people ignore. Simply put, it refers to the amount of pages that Google can crawl and analyze on a particular website. If your website has a low crawl budget, all your pages may not be indexed, which can affect your […]
Shopify Advantages and Disadvantages which may be interesting
If you’re reading this, you’re well aware that nowadays, ecommerce is indispensable for businesses of all kinds. Ecommerce provides the opportunity to reach customers that were previously inaccessible with your brick-and-mortar store. Simply having an ecommerce store opens the doors to an almost infinite market. It’s here that Shopify emerges as one of the leading […]
Best SEO apps for Shopify that you can’t afford to miss
Having search engine optimization (SEO) applications is essential for any business using Shopify as an e-commerce platform. SEO apps help improve the visibility of websites in search engines is an important strategy that can be used to attract users and increase traffic and sales. If you manage to improve your ranking, there is a great […]
How to Improve the Average Cart Value in Ecommerce
Today, sales strategies in Ecommerce are so advanced that the success of an online store becomes a symbiosis between generating qualified traffic, customer acquisition, their loyalty, and maximizing sales revenue. For the latter, the average cart value becomes the main protagonist as a fundamental KPI that we must always keep in mind. The average cart […]
TOP 5 things we have learned with you
Today I want to make a slightly different post because it’s been 5 years since we started offering SEO services for Ecommerce at Innovadeluxe. If you are a customer before this, you will know that we used to offer technical solutions for your PrestaShop online store and we decided that we also wanted to accompany […]
How to Create Segments in GA4
We live in a digitized world where the volume and use of data are ever-increasing. Therefore, the ability to segment this information effectively has become essential for Ecommerce companies, including those using PrestaShop. Google Analytics 4 emerges as an evolution of Universal Analytics, aiming to adapt to these needs by offering a renewed and more […]
are you losing sales during sales periods?
If you have already detected that your sales drop during the sales period, you have taken a big step towards the solution. Sales periods for a business, both online and physical, are extremely important, since the most normal thing in the world is that you sell more than what you usually sell. If you do […]
What is Page Rank and how to increase it
As we know Linkbuilding is one of the most important factors for a good SEO positioning strategy. Page Rank is a factor that belongs to Linkbuilding and that is important to know and take into account to help improve your Linkbuilding and SEO strategy. For this reason, in today’s post we are going to talk […]
Google AdWords expanded text ads
Google AdWords expanded text ads are a great way to get your message across to potential customers. With expanded text ads, you can create longer, more descriptive ad text that captures users’ attention and encourages them to take action. By using this feature, you can increase the visibility of your ads in search results, allowing […]
How to Improve CSS Factors in WPO
Web Performance Optimization (WPO) has become a fundamental pillar for any ecommerce, influencing user experience, SEO, and increased sales conversion since the emergence of Core Web Vitals. Within this context, CSS plays a critical role. Optimizing CSS is essential to accelerate content loading, enhance user navigation experience, and foster positive engagement. In this post, we’ll […]
Advantages of making live videos on YouTube
If you have a business and have started in the world of social profiles, including the YouTube platform, it is important that you know what its advantages are. Today we are going to talk about some advantages of making live videos on your YouTube channel and how this can help your business. For that, first […]
What is Linkbuilding and how to use it in your Ecommerce
If you have a website, you’ve probably heard of SEO (search engine optimization). SEO is an essential thing to do in your online store if you want users searching for specific words related to your store to find you and not your competition. But, in today’s post, we want to talk about one of the […]
10 Tips for Creating a Successful Ecommerce Business
In an increasingly digitalized world, e-commerce has become a fundamental pillar for all types of businesses and stores. This is because the ability to sell online has opened businesses to the world, expanding the reach of products to places where it wasn’t possible before. However, the rise of e-commerce has come hand in hand with […]
What is Pinterest, what is it for and how does it work?
In the age of Social Networks, it can sometimes seem overwhelming to be informed about the entire Social Media ecosystem, which networks form it and how they work. In this ecosystem, one of the networks we find is Pinterest, one of the most used. However, don’t worry, it is normal that you wonder what Pinterest […]
Tips to improve your Content Marketing Strategy
Content marketing consists of the creation and dissemination of attractive and relevant content for our target. This content must be totally focused on providing added value for the user, that is, he must feel the center of attention. They must feel that they are being treated as a unique customer, in a very personalized way. […]
Best SEO Strategies Today
In the competitive world of e-commerce, organic positioning plays a crucial role in the success of an online store. However, achieving outstanding search engine rankings can be a considerable challenge. I want to show you today’s most effective SEO strategies to help online stores improve their online visibility and increase their organic traffic. If you […]
What is it and how does Instagram’s algorithm work?
Instagram is one of the most used Social Networks in the Digital Marketing strategies of many companies. That is why, understanding what is the famous Instagram algorithm and how it works, is essential and although it may seem complex, in this post we will try to simplify and summarize it as much as possible, so […]
10 frequently asked questions about social networks
Social Networks and their management for companies, despite having been with us for many years, sometimes cause us doubts and frequently asked questions that are really very simple to solve. That is why in this blog post, we wanted to solve those that we see that you encounter when you start with a Social Media […]
What is PrestaShop? Features and Functionalities
In this post I want to explain in a very simple and understandable way what PrestaShop is. At the same time, I would like to expose which are the most relevant features and functionalities of this platform. This platform for Ecommerces has some features and functionalities that make it one of the most used platforms […]
What is a Podcast and why have one?
Podcasts, little by little, are becoming one of the best options to get closer to your followers, address new topics, expand your audience and improve your content marketing strategy. The fact is that over time the way people consume content is changing and content creators must transform themselves according to the needs of customers. The […]
Why Isn’t My Online Store Making Sales?
If you’re here, it’s because you understand the importance of having an online store and how it impacts your business’s sales. The ability to reach customers from anywhere, having a catalog available 24/7, and the opportunity to sell at any time are just a few advantages of having an online store. However, merely having an […]
Basic KPIs of an Ecommerce
What good are the strategies implemented in your online store if you don’t analyze them afterwards? KPIs for ecommerce will help you make a diagnosis of important elements in the performance of your online commerce. If you do not know what is the performance of your digital business and what actions are not giving results, […]
What is Google Shopping and How It Helps Your Store Sell
Among the different types of advertising campaigns that we can use in Google Ads we find a variety very focused on the online store due to its characteristics, and is that it gives us the possibility of having a showcase of products in prominent areas of the search results, we are talking about Google Shopping. […]
What is SEO cannibalization and how to solve it?
In this post I want to talk about cannibalization in SEO, this factor of organic positioning, it is essential to know it perfectly and know how to solve it and of course, know how it affects in relation to SEO. SEO cannibalization may be an unknown term, for most, but those of us who are […]
What is a newsletter
Some people today believe that newsletters are about to die. This, especially in today’s age where information is so important, is clearly wrong. Perhaps at this point you are asking yourself,what is a newsletter? Before answering that question, you should know that, on the contrary, this resource is gaining more and more importance in the […]
The Importance of Pricing in a PrestaShop Online Store
In today’s business landscape, having an online store has become essential for all types of businesses, ranging from small enterprises to large corporations. Choosing the right platform is crucial in this process, and PrestaShop stands out as one of the best alternatives in the market due to its flexibility and customization potential. However, a decisive […]
How to make a good product catalog for your store
An online store product catalog is a great way to showcase your products and services. A well-designed product catalog will help you increase your sales and attract more customers. In this article, we will tell you how to create an online store product catalog with ease. Product catalogs are an important part of any business […]
10 reasons why opinions matter the most
Customer feedback is a valuable tool for any business. It helps them understand their customers and improve their products and services. Customer feedback can be collected in a number of ways, one of which is through surveys. Surveys are easy to set up and are also an effective way to collect customer feedback. The importance […]
How to get followers on Instagram
Instagram has become one of the most widely used interaction platforms in recent years. It is the fastest growing social network, since it has doubled the number of users in just two years. Despite the fact that this platform does not allow you to generate traffic to your website with publications in your Feed, it […]
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