There are many pricing strategies you can use to sell more of your product. We will talk about some of them below: Value pricing: when we talk about value pricing, we mean when you charge a customer what they are willing to pay for the product. You can do this by asking them about the […]
Measuring success: Key metrics in Google Ads campaigns
In the competitive world of digital marketing, understanding and measuring the success of your Google Ads campaigns is critical to maximizing your return on investment (ROI) and continually optimizing your strategies. Google Ads offers a robust platform that allows businesses to reach their target audience with precision, but to get the most out of this […]
How to increase the CTR of YouTube videos
Before getting to know how to increase the CTR of YouTube videos, let’s start by knowing a little about what the term CTR means. When we talk about CTR we refer to the number of clicks obtained on a link with respect to the number of impressions that the publication has. This value is a […]
Hosting Demystified: A Guide to Choosing the Best Hosting for Your Website
In the vast digital universe, having a robust and efficient website is essential for any business. However, many website owners feel overwhelmed when trying to understand hosting, a crucial component to any online presence. This article aims to demystify hosting, explaining its basics in a simple way and providing a clear guide to choosing the […]
The importance of data tagging and how it affects your website
After reading this article, your website is sure to start seeing a big increase in traffic. This is because we are going to deal with structured data markup, one of the most important current SEO factors. As we well know, if you want to position an ecommerce, for example, you have to make friends with […]
Sanctions on the Cookie Law
In the digital age, privacy and data protection have become fundamental pillars of consumer trust and regulatory compliance. Cookies, small pieces of information stored in users’ browsers, play a crucial role in the browsing experience and data collection for companies. However, improper use of these tools can lead to serious legal implications. In this article, […]
How Influencers help to increase CTR
There are many ways to increase the SEO CTR of a specific URL, or even of an online store in general. We are used to seeing many different ways on how to do it. Today, there is a figure that I want to talk about, something totally different to increase your CTR, the influencer. Many […]
Keys to Identifying an Excellent PrestaShop Developer
PrestaShop, as one of the leading eCommerce platforms, offers businesses an unparalleled opportunity to establish and grow their online presence. However, success on PrestaShop depends not only on the platform itself, but also on the development team behind it. Finding a good PrestaShop developer can make the difference between an average website and an exceptional […]
why aren’t your products reaching their audience on social media? Get it with Influencers
Sometimes some Online Stores have the unpleasant surprise of not reaching their audience on Social Networks. This is quite common, since selling through Social Networks is complex if you don’t have a good Social Media strategy, managed by professionals. In today’s post I want to explain how you can reach your ideal audience on Social […]
Master E-mail Marketing and boost your sales
E-mail marketing is a powerful and effective tool for companies that want to reach their audience in a direct and personalized way. By sending emails, brands can communicate with their customers on a regular basis, share relevant content, exclusive promotions and maintain a close relationship with their database. Today I want to give you a […]
Reasons to add a video to your blog posts
As we already know, video marketing is something that over time is growing more and more important. Therefore, it is important to anticipate the great expansion of this phenomenon and know why you should add videos to your blog posts. Here are the 7 most important reasons you should take into account to add this […]
Shopify advantages and disadvantages that matter to you
Shopify is an e-commerce platform which has become increasingly popular within the online store creation sector due to its ease of use and functionality. So, if you are thinking of using Shopify to create your online business, you need to know what are the advantages and disadvantages of Shopify, and in this post we will […]
Local SEO: conquering local positioning
In an increasingly digitized world, achieving a prominent position in search engines is essential for any business aspiring to success. But when it comes to ecommerce and brick-and-mortar stores, it’s not just about competing globally, but also about standing out in the local community. This is where local SEO comes into play, providing a significant […]
Importance of search engines for SEO
In the world of digital marketing, SEO is one of the most widely used techniques to improve a website’s visibility and traffic. SEO focuses on optimizing search engines to make websites easier to find in search results. But why are search engines so important for SEO? In this article, we will discuss the importance of […]
Turn your online store into a quality ecommerce
In the competitive world of e-commerce, standing out is not just an option, but a necessity. For online store owners, this entails not only selling products but also providing a shopping experience that converts visitors into loyal customers. However, many businesses face the challenge of how to improve their platform to achieve this goal. This […]
What is the crawl budget and how to optimize it
Google’ s crawl budget is one of the most important aspects of SEO that many people ignore. Simply put, it refers to the amount of pages that Google can crawl and analyze on a particular website. If your website has a low crawl budget, all your pages may not be indexed, which can affect your […]
Shopify Advantages and Disadvantages which may be interesting
If you’re reading this, you’re well aware that nowadays, ecommerce is indispensable for businesses of all kinds. Ecommerce provides the opportunity to reach customers that were previously inaccessible with your brick-and-mortar store. Simply having an ecommerce store opens the doors to an almost infinite market. It’s here that Shopify emerges as one of the leading […]
Best SEO apps for Shopify that you can’t afford to miss
Having search engine optimization (SEO) applications is essential for any business using Shopify as an e-commerce platform. SEO apps help improve the visibility of websites in search engines is an important strategy that can be used to attract users and increase traffic and sales. If you manage to improve your ranking, there is a great […]
How to Improve the Average Cart Value in Ecommerce
Today, sales strategies in Ecommerce are so advanced that the success of an online store becomes a symbiosis between generating qualified traffic, customer acquisition, their loyalty, and maximizing sales revenue. For the latter, the average cart value becomes the main protagonist as a fundamental KPI that we must always keep in mind. The average cart […]
TOP 5 things we have learned with you
Today I want to make a slightly different post because it’s been 5 years since we started offering SEO services for Ecommerce at Innovadeluxe. If you are a customer before this, you will know that we used to offer technical solutions for your PrestaShop online store and we decided that we also wanted to accompany […]
How to Create Segments in GA4
We live in a digitized world where the volume and use of data are ever-increasing. Therefore, the ability to segment this information effectively has become essential for Ecommerce companies, including those using PrestaShop. Google Analytics 4 emerges as an evolution of Universal Analytics, aiming to adapt to these needs by offering a renewed and more […]
are you losing sales during sales periods?
If you have already detected that your sales drop during the sales period, you have taken a big step towards the solution. Sales periods for a business, both online and physical, are extremely important, since the most normal thing in the world is that you sell more than what you usually sell. If you do […]
What is Page Rank and how to increase it
As we know Linkbuilding is one of the most important factors for a good SEO positioning strategy. Page Rank is a factor that belongs to Linkbuilding and that is important to know and take into account to help improve your Linkbuilding and SEO strategy. For this reason, in today’s post we are going to talk […]
Google AdWords expanded text ads
Google AdWords expanded text ads are a great way to get your message across to potential customers. With expanded text ads, you can create longer, more descriptive ad text that captures users’ attention and encourages them to take action. By using this feature, you can increase the visibility of your ads in search results, allowing […]
How to Improve CSS Factors in WPO
Web Performance Optimization (WPO) has become a fundamental pillar for any ecommerce, influencing user experience, SEO, and increased sales conversion since the emergence of Core Web Vitals. Within this context, CSS plays a critical role. Optimizing CSS is essential to accelerate content loading, enhance user navigation experience, and foster positive engagement. In this post, we’ll […]
Advantages of making live videos on YouTube
If you have a business and have started in the world of social profiles, including the YouTube platform, it is important that you know what its advantages are. Today we are going to talk about some advantages of making live videos on your YouTube channel and how this can help your business. For that, first […]
What is Linkbuilding and how to use it in your Ecommerce
If you have a website, you’ve probably heard of SEO (search engine optimization). SEO is an essential thing to do in your online store if you want users searching for specific words related to your store to find you and not your competition. But, in today’s post, we want to talk about one of the […]
10 Tips for Creating a Successful Ecommerce Business
In an increasingly digitalized world, e-commerce has become a fundamental pillar for all types of businesses and stores. This is because the ability to sell online has opened businesses to the world, expanding the reach of products to places where it wasn’t possible before. However, the rise of e-commerce has come hand in hand with […]
What is Pinterest, what is it for and how does it work?
In the age of Social Networks, it can sometimes seem overwhelming to be informed about the entire Social Media ecosystem, which networks form it and how they work. In this ecosystem, one of the networks we find is Pinterest, one of the most used. However, don’t worry, it is normal that you wonder what Pinterest […]
Tips to improve your Content Marketing Strategy
Content marketing consists of the creation and dissemination of attractive and relevant content for our target. This content must be totally focused on providing added value for the user, that is, he must feel the center of attention. They must feel that they are being treated as a unique customer, in a very personalized way. […]
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