In the vast and competitive world of e-commerce, finding the right platform to launch and grow your online store is crucial. BigCommerce has established itself as a leading choice for entrepreneurs and businesses of all sizes, thanks to its wide range of features and functionality designed to drive online business success. In this article, we’ll […]
Color ranges for your brand
Colors are one of the most fundamental tools in branding. The right color can evoke feelings of joy, serenity and even security. Colors are powerful tools to create a desired response from your audience. What colors should you use for your brand? It depends on the type of business you have or the message you […]
Where do I find the products for my store?
Finding products for your store can be an overwhelming task. There are so many options and you don’t know where to start. The first step is to decide what type of products you want in your store. Do you want to sell clothing? Or maybe household items? Once you decide what type of products, you […]
The 12 must-have sales strategies for your online store
Table of contents1 What are sales strategies?2 How to Choose the Best Sales Strategy for Your Business3 How a good sales strategy can help your store grow4 What are the best ways to increase revenue with a good sales strategy?5 Top 12 best sales strategies for your online store5.1 Study the competition5.2 Add testimonials to […]
Types of Ecommerce
Table of contents1 The different types of ecommerce and what they offer2 Types of ecommerce by product2.1 Analog products2.2 Digital products2.3 Services3 Types of ecommerce according to sales3.1 Business-to-Consumer (B2C)3.2 Business-to-Business (B2B)3.3 Consumer-to-Business (C2B)3.4 Consumer-to-Consumer (C2C)3.5 Business-to-Administration (B2A)3.6 Consumer-to-Administration (C2A)4 Types of ecommerce by platform4.1 Software as a service (SaaS) eCommerce4.2 Open Source eCommerce4.3 Proprietary […]
What is Bing and how is it used in SEO?
Bing is Microsoft’s search engine. It is the default search engine for Internet Explorer, Edge and Cortana. Bing has many features that make it an attractive option for consumers. The most important feature is its ability to provide relevant search results across the web. This means that if you are looking for a product or […]
Tips to promote your online store for free
The best way to promote your online store is to create a compelling offer that will attract customers. This is the most important step in the business and it can be done with the help of free in-store promotion. But there are many more ways to promote your online store for free. Let’s take a […]
Interesting marketplaces: advantages and disadvantages
There are many marketplaces that have different advantages and disadvantages. Some of the advantages of these marketplaces include low barriers to entry, low transaction costs and ease of use. The disadvantages of these marketplaces include high risk of fraud, lack of regulation and lack of customer service. All this is what I am about to […]
What is Dropshipping? Advantages and disadvantages
Dropshipping is a way to start an online business without having to worry about inventory. Instead, you order your products from an (online) distributor, who then delivers them to you after they have been sold. This allows you to take less risk as the buyer is more likely to be successful in their purchase. In […]
How to use your social networks correctly
In the fast-paced world of ecommerce, building an online business goes beyond simply establishing a digital presence. The key to success lies in implementing effective marketing strategies that not only generate traffic to your ecommerce, but also convert those visits into tangible sales. Social media has become an indispensable tool to boost the visibility and […]
7 must-have applications for your Ecommerce business
As the world moves towards digitization, there are many essential applications for online business. These applications help increase productivity and efficiency. There are many applications that can help increase the efficiency and productivity of your business. These include online payment options, marketing automation software, CRM software and more. Table of contents1 How apps can help […]
Advantages and disadvantages of E-Commerce
Table of contents1 Evolution of e-commerce2 What are the Advantages and Disadvantages of E-Commerce?2.1 Advantages2.2 Disadvantages3 Overcoming the challenges associated with e-commerce4 The future of e-commerce Evolution of e-commerce E-commerce is a term used to describe the buying and selling of goods and services through the use of electronic devices or computer networks. The evolution […]
Instagram Stories filters: how to get them and how to use them
On Instagram it is very common to use stories, those short and immediate videos, which are deleted 24 hours after publication. Along with stories, many users also use filters that make their content more interesting and visual. Do you want to know what Instagram Stories filters are, how to get them and how to use […]
How to get quality backlinks for free
In this post I talked about what a link is and how to use it in SEO, and I mentioned that there were some off page links that were very important. Well, the time has come to talk about them, and for you to understand how important it is to have a link building strategy […]
Exploring Google Analytics 4 Features: Custom Reports
In this journey through the world of Google Analytics 4, we dive into the powerful custom reporting tool, a key functionality for those looking for deeper analysis tailored to their specific needs. Google has changed a lot in the way it measures and presents data, today I want to show you the usefulness of the […]
Instagram Reels: How to use it, competition for TikTok?
Instagram has recently launched a new feature very similar to TikTok. A strategic move that we will soon be seeing how it works out for Zuckerberg’s company. Do you know what Instagtam Reels is and how to get the most out of it? Do you want to know how it is similar to TikTok and […]
Keys to Email Marketing Automation for your digital strategy
In the constantly evolving digital marketing landscape, email marketing automation has emerged as a transformative catalyst, redefining the way brands connect with their audiences. This article dives into the fascinating world of email marketing automation, breaking down its fundamental keys to success and highlighting its crucial role in creating impactful user experiences and meaningful conversions. […]
Web hosting. What you need to know
The time has come: you want to finally launch your own website, blog or online store to the world. And the million dollar question is: what do I need? What is the best web hosting I can hire? First, let’s look at what is meant by web hosting. A web host is basically the place […]
How to create a free WordPress blog step by step
In this post I want to show you how to create a free blog in WordPress, this way you can start learning and take your first steps to create a blog in WordPress. First of all, I tell you that my recommendation is that you create a blog on WordPress, later we will see the […]
Ecommerce Hosting is essential
In the fast-paced world of ecommerce, where every click can mean a sale, the importance of hosting for your online store cannot be underestimated. In this article, we’ll explore why hosting is the real engine that drives your ecommerce success, and how choosing the right one can make the difference between success and stagnation. Table […]
How to write a review on Google
There is a lot of talk about how important customer opinions and reviews are in SEO. But in this post we want to talk specifically about Google reviews. Those that we find so hard to leave but that we so impatiently expect from our online customers. So let’s start step by step and then get […]
Essential modules for your online shop
As you know, making an online store in PrestaShop requires the use of modules to adapt it to the needs of our business. Surely you already use many of them, but I want to show you which are, in our opinion, the essential modules for your PrestaShop online store. Table of contents1 Essential modules for […]
Analysis of Caché plugins for WordPress
A website with a good loading speed attracts more traffic, reduces the bounce rate of users and ranks higher in search results. One of the factors that directly affect the user experience is the speed of navigation, the time that elapses from the moment a user requests the loading of a website until it is […]
Types of search intent on Google
If there is something we are used to at IDX Engine as SEO consultants, it is to understand well the search intent of the keywords that define our clients’ projects. It is common that they have seen a keyword with many monthly searches and want to include it in a store text. But in reality, […]
Physical store vs. online store: advantages and disadvantages
There are many different types of businesses in the world, each with specific characteristics, a different target audience and different ways of selling. Today we are going to talk about a very important division in the world of Ecommerce, and is that having a store involves many factors. That’s why you need to know what […]
Prestashop maintenance mode
Although many do not know it, there are some functions in PrestaShop that can be very useful in specific moments of the creation of our online store. And it is better to maintain absolute control of the movements and actions that will make us stand out from the competition. Otherwise, we could fall into catastrophic […]
Perfect packaging for our ecommerce
Packaging is often one of the most important parts of ecommerce; however, it also happens to be one of the most overlooked aspects. If you have launched your own online business, it is normal that you are anxious to start shipping to all parts of the country. That’s why it’s important to consider the type […]
Advanced automated bidding strategies in Google Ads
In the vast world of digital marketing, the effectiveness of Google Ads advertising campaigns depends not only on the quality of the content, but also on the bidding strategies used. Today we are going to discuss the different automated bidding in Google Ads, an area where precision and deep understanding can make the difference between […]
Ecommerce Tips: Generate traffic to your shop
Table of contents1 IMPORTANCE OF GENERATING TRAFFIC TO YOUR STORE2 PRACTICAL TIPS TO GENERATE TRAFFIC TO YOUR STORE2.1 Updates2.2 Keywords2.3 SEO2.4 SEM/Adwords2.5 Blog2.6 Social media2.7 Quality content2.8 Conventional advertising2.9 Online advertising2.10 Design3 GENERATING TRAFFIC TO YOUR STORE: PART 23.1 Your YouTube Channel3.2 Do SEO, but do it right. IMPORTANCE OF GENERATING TRAFFIC TO YOUR STORE […]
Top Free SEO tools to rank on Google
When you start to optimize the positioning of your online store, the first thing you should do is to collect the best free SEO tools. As in any job, it is better to spend time planning the task before doing it than having to repeat the task once it is done. As you know, in […]
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