Content marketing consists of the creation and dissemination of attractive and relevant content for our target. This content must be totally focused on providing added value for the user, that is, he must feel the center of attention. They must feel that they are being treated as a unique customer, in a very personalized way. […]
Best SEO Strategies Today
In the competitive world of e-commerce, organic positioning plays a crucial role in the success of an online store. However, achieving outstanding search engine rankings can be a considerable challenge. I want to show you today’s most effective SEO strategies to help online stores improve their online visibility and increase their organic traffic. If you […]
What is it and how does Instagram’s algorithm work?
Instagram is one of the most used Social Networks in the Digital Marketing strategies of many companies. That is why, understanding what is the famous Instagram algorithm and how it works, is essential and although it may seem complex, in this post we will try to simplify and summarize it as much as possible, so […]
10 frequently asked questions about social networks
Social Networks and their management for companies, despite having been with us for many years, sometimes cause us doubts and frequently asked questions that are really very simple to solve. That is why in this blog post, we wanted to solve those that we see that you encounter when you start with a Social Media […]
What is PrestaShop? Features and Functionalities
In this post I want to explain in a very simple and understandable way what PrestaShop is. At the same time, I would like to expose which are the most relevant features and functionalities of this platform. This platform for Ecommerces has some features and functionalities that make it one of the most used platforms […]
What is a Podcast and why have one?
Podcasts, little by little, are becoming one of the best options to get closer to your followers, address new topics, expand your audience and improve your content marketing strategy. The fact is that over time the way people consume content is changing and content creators must transform themselves according to the needs of customers. The […]
Why Isn’t My Online Store Making Sales?
If you’re here, it’s because you understand the importance of having an online store and how it impacts your business’s sales. The ability to reach customers from anywhere, having a catalog available 24/7, and the opportunity to sell at any time are just a few advantages of having an online store. However, merely having an […]
Basic KPIs of an Ecommerce
What good are the strategies implemented in your online store if you don’t analyze them afterwards? KPIs for ecommerce will help you make a diagnosis of important elements in the performance of your online commerce. If you do not know what is the performance of your digital business and what actions are not giving results, […]
What is Google Shopping and How It Helps Your Store Sell
Among the different types of advertising campaigns that we can use in Google Ads we find a variety very focused on the online store due to its characteristics, and is that it gives us the possibility of having a showcase of products in prominent areas of the search results, we are talking about Google Shopping. […]
What is SEO cannibalization and how to solve it?
In this post I want to talk about cannibalization in SEO, this factor of organic positioning, it is essential to know it perfectly and know how to solve it and of course, know how it affects in relation to SEO. SEO cannibalization may be an unknown term, for most, but those of us who are […]
What is a newsletter
Some people today believe that newsletters are about to die. This, especially in today’s age where information is so important, is clearly wrong. Perhaps at this point you are asking yourself,what is a newsletter? Before answering that question, you should know that, on the contrary, this resource is gaining more and more importance in the […]
The Importance of Pricing in a PrestaShop Online Store
In today’s business landscape, having an online store has become essential for all types of businesses, ranging from small enterprises to large corporations. Choosing the right platform is crucial in this process, and PrestaShop stands out as one of the best alternatives in the market due to its flexibility and customization potential. However, a decisive […]
How to make a good product catalog for your store
An online store product catalog is a great way to showcase your products and services. A well-designed product catalog will help you increase your sales and attract more customers. In this article, we will tell you how to create an online store product catalog with ease. Product catalogs are an important part of any business […]
10 reasons why opinions matter the most
Customer feedback is a valuable tool for any business. It helps them understand their customers and improve their products and services. Customer feedback can be collected in a number of ways, one of which is through surveys. Surveys are easy to set up and are also an effective way to collect customer feedback. The importance […]
How to get followers on Instagram
Instagram has become one of the most widely used interaction platforms in recent years. It is the fastest growing social network, since it has doubled the number of users in just two years. Despite the fact that this platform does not allow you to generate traffic to your website with publications in your Feed, it […]
Top Bigcommerce features you should know
In the vast and competitive world of e-commerce, finding the right platform to launch and grow your online store is crucial. BigCommerce has established itself as a leading choice for entrepreneurs and businesses of all sizes, thanks to its wide range of features and functionality designed to drive online business success. In this article, we’ll […]
Color ranges for your brand
Colors are one of the most fundamental tools in branding. The right color can evoke feelings of joy, serenity and even security. Colors are powerful tools to create a desired response from your audience. What colors should you use for your brand? It depends on the type of business you have or the message you […]
Where do I find the products for my store?
Finding products for your store can be an overwhelming task. There are so many options and you don’t know where to start. The first step is to decide what type of products you want in your store. Do you want to sell clothing? Or maybe household items? Once you decide what type of products, you […]
The 12 must-have sales strategies for your online store
Table of contents1 What are sales strategies?2 How to Choose the Best Sales Strategy for Your Business3 How a good sales strategy can help your store grow4 What are the best ways to increase revenue with a good sales strategy?5 Top 12 best sales strategies for your online store5.1 Study the competition5.2 Add testimonials to […]
Types of Ecommerce
Table of contents1 The different types of ecommerce and what they offer2 Types of ecommerce by product2.1 Analog products2.2 Digital products2.3 Services3 Types of ecommerce according to sales3.1 Business-to-Consumer (B2C)3.2 Business-to-Business (B2B)3.3 Consumer-to-Business (C2B)3.4 Consumer-to-Consumer (C2C)3.5 Business-to-Administration (B2A)3.6 Consumer-to-Administration (C2A)4 Types of ecommerce by platform4.1 Software as a service (SaaS) eCommerce4.2 Open Source eCommerce4.3 Proprietary […]
What is Bing and how is it used in SEO?
Bing is Microsoft’s search engine. It is the default search engine for Internet Explorer, Edge and Cortana. Bing has many features that make it an attractive option for consumers. The most important feature is its ability to provide relevant search results across the web. This means that if you are looking for a product or […]
Tips to promote your online store for free
The best way to promote your online store is to create a compelling offer that will attract customers. This is the most important step in the business and it can be done with the help of free in-store promotion. But there are many more ways to promote your online store for free. Let’s take a […]
Interesting marketplaces: advantages and disadvantages
There are many marketplaces that have different advantages and disadvantages. Some of the advantages of these marketplaces include low barriers to entry, low transaction costs and ease of use. The disadvantages of these marketplaces include high risk of fraud, lack of regulation and lack of customer service. All this is what I am about to […]
What is Dropshipping? Advantages and disadvantages
Dropshipping is a way to start an online business without having to worry about inventory. Instead, you order your products from an (online) distributor, who then delivers them to you after they have been sold. This allows you to take less risk as the buyer is more likely to be successful in their purchase. In […]
How to use your social networks correctly
In the fast-paced world of ecommerce, building an online business goes beyond simply establishing a digital presence. The key to success lies in implementing effective marketing strategies that not only generate traffic to your ecommerce, but also convert those visits into tangible sales. Social media has become an indispensable tool to boost the visibility and […]
7 must-have applications for your Ecommerce business
As the world moves towards digitization, there are many essential applications for online business. These applications help increase productivity and efficiency. There are many applications that can help increase the efficiency and productivity of your business. These include online payment options, marketing automation software, CRM software and more. Table of contents1 How apps can help […]
Advantages and disadvantages of E-Commerce
Table of contents1 Evolution of e-commerce2 What are the Advantages and Disadvantages of E-Commerce?2.1 Advantages2.2 Disadvantages3 Overcoming the challenges associated with e-commerce4 The future of e-commerce Evolution of e-commerce E-commerce is a term used to describe the buying and selling of goods and services through the use of electronic devices or computer networks. The evolution […]
Instagram Stories filters: how to get them and how to use them
On Instagram it is very common to use stories, those short and immediate videos, which are deleted 24 hours after publication. Along with stories, many users also use filters that make their content more interesting and visual. Do you want to know what Instagram Stories filters are, how to get them and how to use […]
How to get quality backlinks for free
In this post I talked about what a link is and how to use it in SEO, and I mentioned that there were some off page links that were very important. Well, the time has come to talk about them, and for you to understand how important it is to have a link building strategy […]
Exploring Google Analytics 4 Features: Custom Reports
In this journey through the world of Google Analytics 4, we dive into the powerful custom reporting tool, a key functionality for those looking for deeper analysis tailored to their specific needs. Google has changed a lot in the way it measures and presents data, today I want to show you the usefulness of the […]
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