New technologies have turned shopping into something that is not only satisfying, but also a lot of fun. Now, from anywhere in the world we can get what we want so much. In recent years, the evolution of online sales has brought us a host of innovations that do nothing more than confirm that the […]
Is email marketing effective?
Email marketing is one of the most effective marketing strategies today. Its actions are applicable to all market niches and allow you to achieve numerous objectives. Increasing traffic to your website, building customer loyalty and generating direct sales are just some of the advantages of email marketing. The answer is yes. Email marketing is effective. […]
Put a stop to fraud in your ecommerce
Table of contents1 FRAUD IN ECOMMERCE1.1 Credit and debit card fraud:1.2 Identity theft:1.3 Delivery address fraud:1.4 Fraud in international purchases:1.5 Fraud caused by malware:2 hOW TO PROTECT AN Ecommerce from fraud without becoming paranoid? FRAUD IN ECOMMERCE On the Internet there is everything, but above all, there are very “naughty” people who know the systems […]
The best niches for ecommerce
While it is true that most people who embark on an online store is because they already have a project in mind, either because they have a company and decide to take the step to the online arena, or because they have seen the opportunity to bring a project already thought to reality. But it […]
How to leverage your online store’s blog to increase traffic and sales
In the vast world of e-commerce, where competition is fierce and customer attention is a precious commodity, your online store’s blog becomes much more than just an informative section. It stands as a strategic pillar that can make the difference between a static digital presence and a dynamic experience that attracts, captivates and ultimately drives […]
How to create a PrestaShop multistore?
If you have multiple online stores you are probably losing your mind trying to manage all their functions and features at the same time. Mastering everything related to pricing, stock, product sheets and other aspects of your e-commerce is very complicated with just one store. imagine with two or more! But if you own several […]
Why get ecommerce training
If there is something that ecommerce has brought us is the possibility of setting up businesses without large investments. The difficulties in obtaining financing have caused many to opt for ecommerce, making it a booming sector with great growth expectations. In fact, as much as we sometimes like to scare people with posts like this […]
Discounts and what they can mean for your business
Table of contents1 How to implement discounts in your ecommerce2 what kind of advantages can coupons bring to your ecommerce?2.1 Increase spending per customer2.2 Building loyalty with consumers2.3 Reinforce brand awareness2.4 Analysis and control2.5 Virality How to implement discounts in your ecommerce how do you feel when suddenly a store tells you that you have […]
What is the Marketing Mix: Everything you need to know
Once we are going to start a digital marketing strategy or plan, there are some important aspects that we have to take into account from the very beginning, namely: price, promotion, product, distribution… concepts that, surely, are already included in your analysis. What you may not know is that these concepts are part of what […]
What are the most consumed contents on YouTube?
As we have seen previously, YouTube is a worldwide social network, which has a large number of visits and millions of users who belong to this social network. Over time, this social network has been increasing the quality and topics that can be found in it. What is it that most people consume, or what […]
Optimization of the Home page to make it perfect for your online store
The home page of your online store is the gateway to your online business. It is the first point of contact with your visitors and the key to retaining their interest and guiding them towards conversion. Home page optimization is critical to ensure that your online store attracts, retains and converts visitors into customers. In […]
What is the open rate and how to improve it
Although there are many resources that we can use to publicize our products, promotions and the way we work, the truth is that very few reach the levels of success that email marketing offers. This provides us with a wide range of metrics that will give us a deeper and more sincere vision of its […]
What is CPA in Online Advertising
When we are going to implement our online advertising strategy there are several ways to establish the form of payment for the actions to be carried out. This will be set according to the most convenient for us having formulas related to the number of impressions, price per click or the method of this blog, […]
5 enemies of your ecommerce
Have you ever been told that ecommerce is a world of lollipops where the sun always shines and dreams come true? Do you imagine that setting up an online store is something like opening a profile on a social network? NEIN! WRONG! This is a jungle! A battlefield, where you will learn that survival is […]
Think Global and Sell Local
BET ALSO FOR THE PHYSICAL BUSINESS Some time ago we published a post that talked about how to sell beyond your online store, in it, basically, we exposed a series of sites and strategies to be able to sell beyond, simply, your commercial platform. Today we want to follow that path, and we are going […]
The most in-demand digital professions
The most demanded digital professions are many and varied. Whether you have experience and what you are going to do is to improve your knowledge, or if you want to completely change your register, do not be overwhelmed, because you have many resources to achieve it. Most of the options we present can be explored, […]
Audiences in Google Ads: what are they and what do you need to know?
In both cases, display ads and those focused on the search network, we can totally or partially segment them through audiences. These Google Ads audiences are mostly provided by the platform based on user interests and purchase intentions, but we can also import them based on how they have interacted on our website, for example. […]
TOP Shopify apps to increase sales
E-commerce has become a fundamental part of today’s digital economy, and Shopify is one of the most popular platforms for creating online stores. To boost your sales and optimize your customers’ shopping experience, it’s essential to take advantage of Shopify’s best apps. stay tuned! I want to show you the seven of these must-have apps […]
Install Google Analytics in Prestashop (Easy and fast)
Today I want to show you how to install Google Analytics in Prestashop step by step We know that keeping track of what happens in our business is essential. In physical stores we know how to do it, we have been doing it for many years, but… how can we keep track for our ecommerce? […]
Top 5 Best WordPress Backup Plugins
The Backups or backups, are a fundamental practice, since, it will enable us, the recovery of all data and return to the original version, if a problem arises with our website. They can follow distinctive, problems for which we want to restore the original version, such as an error editing a file, a failed update, […]
Bad consumers and ecommerce
Table of contents1 How to identify bad customers?1.1 The “freaks1.2 The “freeloaders”1.3 The “absent-minded1.4 The “bad guys”1.5 The “belenesteban”2 how to avoid bad customers?3 what to do with bad customers?3.1 Segregate3.2 Feed the good ones and punish the bad ones3.3 Recycle3.4 Eliminate How to identify bad customers? Ecommerce represents a series of changes and advantages […]
Neuromarketing: the best tricks to increase sales
Table of contents1 Neuromarketing2 What is not neuromarketing3 Tricks that you can apply to your own ecommerce3.1 Website usability3.2 Do not abuse of disruptive or distracting advertising3.3 Recommended products3.4 Attention to design3.5 To provoke love at first sight3.6 Test the first impression that the website makes on the customer3.7 Using the user’s imagination to convey […]
What is a Promotional Email in Email Marketing
Within the world of Email Marketing we find a wide variety of terms that are important to know in order to create a good Email Marketing campaign. Today we are going to know one of these terms in more depth. Today we are going to talk about what is promotional email marketing in Email Marketing. […]
Tips for choosing the best hosting for your online store
When it comes to running an online store, the choice of hosting is one of the most critical decisions you have to make. The right hosting not only ensures that your store is available online 24 hours a day, 7 days a week, but also affects the speed, security and user experience. In this article, […]
What are the best plugins for WordPress?
Table of contents1 Antispam Plugins1.1 Akismet1.2 Anti-Spam Bee1.3 Hide My WP2 Security Plugins2.1 NinjaFirewall (WP Edition) – Advanced Security2.2 Wordfence2.3 iThemes Security (formerly Better WP Security)3 SEO and Analytics Plugins3.1 Yoast SEO3.2 Google Analytics Dashboard for WP3.3 MonsterInsights4 WPO Plugins4.1 WP Rocket4.2 WP Super Caché4.3 W3 Total Cache5 Form Plugins5.1 WPForms5.2 Form Maker by WD5.3 […]
Types of videos on YouTube
YouTube is the most famous video platform, as well as the second most used, behind Google, the company to which it also belongs. There are millions of users on the planet who consume the content that thousands of other people upload daily on this platform. Within this platform, there are many different types of videos, […]
What are Facebook Ads Audiences
In our online marketing strategy we have several alternatives to reach our potential customers and direct traffic as relevant as possible to the product catalog that interests us if we are working with an ecommerce. One of the tools that we can use for this work is Facebook from its paid ads area or Facebook […]
Best cybersecurity tips to avoid risks
Cybersecurity has come about thanks to the massive use that is gradually being made of the Internet. Since always, when some service or technological advance triumphs and many people make good use of it, others do not do it so much. Cybercriminals take advantage of their computer skills to do as much damage as possible. […]
How to appear on Discover and gain traffic
As you know, Google is the search engine par excellence for all users. If you have a blog, what you want is to attract traffic to generate some income, either with Google ads, doing link building or creating affiliate sections. It is possible that you have been frustrated more than once to see that the […]
Reasons why Influencers will help your online store grow
As we have already seen in previous posts, Influencers are the order of the day, and with social networks being used more and more, it is normal that there are people who decide to make a living through them. That is why today we are going to talk in depth about some of the reasons […]
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