Packaging is often one of the most important parts of ecommerce; however, it also happens to be one of the most overlooked aspects. If you have launched your own online business, it is normal that you are anxious to start shipping to all parts of the country. That’s why it’s important to consider the type […]
Advanced automated bidding strategies in Google Ads
In the vast world of digital marketing, the effectiveness of Google Ads advertising campaigns depends not only on the quality of the content, but also on the bidding strategies used. Today we are going to discuss the different automated bidding in Google Ads, an area where precision and deep understanding can make the difference between […]
Ecommerce Tips: Generate traffic to your shop
Table of contents1 IMPORTANCE OF GENERATING TRAFFIC TO YOUR STORE2 PRACTICAL TIPS TO GENERATE TRAFFIC TO YOUR STORE2.1 Updates2.2 Keywords2.3 SEO2.4 SEM/Adwords2.5 Blog2.6 Social media2.7 Quality content2.8 Conventional advertising2.9 Online advertising2.10 Design3 GENERATING TRAFFIC TO YOUR STORE: PART 23.1 Your YouTube Channel3.2 Do SEO, but do it right. IMPORTANCE OF GENERATING TRAFFIC TO YOUR STORE […]
Top Free SEO tools to rank on Google
When you start to optimize the positioning of your online store, the first thing you should do is to collect the best free SEO tools. As in any job, it is better to spend time planning the task before doing it than having to repeat the task once it is done. As you know, in […]
Methods to combine online and offline marketing
We are completely digitalized, it’s a fact. We spend more and more time connected to the Internet, we use Social Networks to keep up to date with the news of the world around us and we shop from our Smartphone. Twenty years ago this was utopia, when the first cell phones were just beginning to […]
Optimization of Google Shopping ads in Shopify
in the competitive world of e-commerce, Google Shopping Ads optimization is essential to stand out and achieve success. Google Shopping Ads on the Shopify platform represent a powerful tool to promote your products directly in Google search results. In this article, we explore in depth the key strategies to optimize your Google Shopping Ads on […]
Voice search: Voice commerce
Technology is, without a doubt, one of the best allies when it comes to e-commerce. This is even more evident in today’s world where most people are interconnected and where electronic devices are beginning to conquer all areas of daily life. For that reason, we must be aware of new technologies and the benefits they […]
Comparison: Cloud Hosting vs Dedicated Server
The world of web hosting has undergone a remarkable transformation over time. Dedicated servers, also known as box, server or bare metal, have been a constant presence. However, towards the end of the 2000s, a term emerged that would change the way we think of digital infrastructure: cloud computing. Table of contents1 Basic Concepts2 Choosing […]
What is Click & Collect
New technologies have turned shopping into something that is not only satisfying, but also a lot of fun. Now, from anywhere in the world we can get what we want so much. In recent years, the evolution of online sales has brought us a host of innovations that do nothing more than confirm that the […]
Is email marketing effective?
Email marketing is one of the most effective marketing strategies today. Its actions are applicable to all market niches and allow you to achieve numerous objectives. Increasing traffic to your website, building customer loyalty and generating direct sales are just some of the advantages of email marketing. The answer is yes. Email marketing is effective. […]
Put a stop to fraud in your ecommerce
Table of contents1 FRAUD IN ECOMMERCE1.1 Credit and debit card fraud:1.2 Identity theft:1.3 Delivery address fraud:1.4 Fraud in international purchases:1.5 Fraud caused by malware:2 hOW TO PROTECT AN Ecommerce from fraud without becoming paranoid? FRAUD IN ECOMMERCE On the Internet there is everything, but above all, there are very “naughty” people who know the systems […]
The best niches for ecommerce
While it is true that most people who embark on an online store is because they already have a project in mind, either because they have a company and decide to take the step to the online arena, or because they have seen the opportunity to bring a project already thought to reality. But it […]
How to leverage your online store’s blog to increase traffic and sales
In the vast world of e-commerce, where competition is fierce and customer attention is a precious commodity, your online store’s blog becomes much more than just an informative section. It stands as a strategic pillar that can make the difference between a static digital presence and a dynamic experience that attracts, captivates and ultimately drives […]
How to create a PrestaShop multistore?
If you have multiple online stores you are probably losing your mind trying to manage all their functions and features at the same time. Mastering everything related to pricing, stock, product sheets and other aspects of your e-commerce is very complicated with just one store. imagine with two or more! But if you own several […]
Why get ecommerce training
If there is something that ecommerce has brought us is the possibility of setting up businesses without large investments. The difficulties in obtaining financing have caused many to opt for ecommerce, making it a booming sector with great growth expectations. In fact, as much as we sometimes like to scare people with posts like this […]
Discounts and what they can mean for your business
Table of contents1 How to implement discounts in your ecommerce2 what kind of advantages can coupons bring to your ecommerce?2.1 Increase spending per customer2.2 Building loyalty with consumers2.3 Reinforce brand awareness2.4 Analysis and control2.5 Virality How to implement discounts in your ecommerce how do you feel when suddenly a store tells you that you have […]
What is the Marketing Mix: Everything you need to know
Once we are going to start a digital marketing strategy or plan, there are some important aspects that we have to take into account from the very beginning, namely: price, promotion, product, distribution… concepts that, surely, are already included in your analysis. What you may not know is that these concepts are part of what […]
What are the most consumed contents on YouTube?
As we have seen previously, YouTube is a worldwide social network, which has a large number of visits and millions of users who belong to this social network. Over time, this social network has been increasing the quality and topics that can be found in it. What is it that most people consume, or what […]
Optimization of the Home page to make it perfect for your online store
The home page of your online store is the gateway to your online business. It is the first point of contact with your visitors and the key to retaining their interest and guiding them towards conversion. Home page optimization is critical to ensure that your online store attracts, retains and converts visitors into customers. In […]
What is the open rate and how to improve it
Although there are many resources that we can use to publicize our products, promotions and the way we work, the truth is that very few reach the levels of success that email marketing offers. This provides us with a wide range of metrics that will give us a deeper and more sincere vision of its […]
What is CPA in Online Advertising
When we are going to implement our online advertising strategy there are several ways to establish the form of payment for the actions to be carried out. This will be set according to the most convenient for us having formulas related to the number of impressions, price per click or the method of this blog, […]
5 enemies of your ecommerce
Have you ever been told that ecommerce is a world of lollipops where the sun always shines and dreams come true? Do you imagine that setting up an online store is something like opening a profile on a social network? NEIN! WRONG! This is a jungle! A battlefield, where you will learn that survival is […]
Think Global and Sell Local
BET ALSO FOR THE PHYSICAL BUSINESS Some time ago we published a post that talked about how to sell beyond your online store, in it, basically, we exposed a series of sites and strategies to be able to sell beyond, simply, your commercial platform. Today we want to follow that path, and we are going […]
The most in-demand digital professions
The most demanded digital professions are many and varied. Whether you have experience and what you are going to do is to improve your knowledge, or if you want to completely change your register, do not be overwhelmed, because you have many resources to achieve it. Most of the options we present can be explored, […]
Audiences in Google Ads: what are they and what do you need to know?
In both cases, display ads and those focused on the search network, we can totally or partially segment them through audiences. These Google Ads audiences are mostly provided by the platform based on user interests and purchase intentions, but we can also import them based on how they have interacted on our website, for example. […]
TOP Shopify apps to increase sales
E-commerce has become a fundamental part of today’s digital economy, and Shopify is one of the most popular platforms for creating online stores. To boost your sales and optimize your customers’ shopping experience, it’s essential to take advantage of Shopify’s best apps. stay tuned! I want to show you the seven of these must-have apps […]
Install Google Analytics in Prestashop (Easy and fast)
Today I want to show you how to install Google Analytics in Prestashop step by step We know that keeping track of what happens in our business is essential. In physical stores we know how to do it, we have been doing it for many years, but… how can we keep track for our ecommerce? […]
Top 5 Best WordPress Backup Plugins
The Backups or backups, are a fundamental practice, since, it will enable us, the recovery of all data and return to the original version, if a problem arises with our website. They can follow distinctive, problems for which we want to restore the original version, such as an error editing a file, a failed update, […]
Bad consumers and ecommerce
Table of contents1 How to identify bad customers?1.1 The “freaks1.2 The “freeloaders”1.3 The “absent-minded1.4 The “bad guys”1.5 The “belenesteban”2 how to avoid bad customers?3 what to do with bad customers?3.1 Segregate3.2 Feed the good ones and punish the bad ones3.3 Recycle3.4 Eliminate How to identify bad customers? Ecommerce represents a series of changes and advantages […]
Neuromarketing: the best tricks to increase sales
Table of contents1 Neuromarketing2 What is not neuromarketing3 Tricks that you can apply to your own ecommerce3.1 Website usability3.2 Do not abuse of disruptive or distracting advertising3.3 Recommended products3.4 Attention to design3.5 To provoke love at first sight3.6 Test the first impression that the website makes on the customer3.7 Using the user’s imagination to convey […]
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