▷ Ecommerce and Online Marketing Blog

Best cybersecurity tips to avoid risks

Cybersecurity has come about thanks to the massive use that is gradually being made of the Internet. Since always, when some service or technological advance triumphs and many people make good use of it, others do not do it so much. Cybercriminals take advantage of their computer skills to do as much damage as possible. […]

How to appear on Discover and gain traffic

As you know, Google is the search engine par excellence for all users. If you have a blog, what you want is to attract traffic to generate some income, either with Google ads, doing link building or creating affiliate sections. It is possible that you have been frustrated more than once to see that the […]

Reasons why your Ecommerce needs a blog

Ecommerces or more commonly called online stores, are today one of the largest sources of income for many people, in recent years their number has increased considerably along with online commerce. The online sales, allows to reach new markets in a simple way, offering customers, comfort in their shopping, ease and confidence when making their […]

How to use Instagram to promote products in PrestaShop

In the world of e-commerce, effective promotion of your products is essential to reach a wider audience and increase sales. One of the most powerful platforms on which to achieve this goal is through Instagram, which combines a massive user base with a focus on content display. If you have a PrestaShop online store and […]

Improve Sales with Geolocated SEM Campaigns

In certain businesses such as the provision of a service where the geographical location is decisive to carry it out, or the sale through a physical establishment regardless of whether it has part of its activity focused on the online channel, it is important that the actions that are made in SEM are as localized […]

Make money by making your Blog Convert

In this post I want to explain how to make money with your blog, usually we create a blog with the intention of gaining visibility and improve the brand image and leave aside the possibility of monetize or make money with your blog. The digital world today offers many possibilities to earn money through content […]

Shopify Store Speed Optimization

Optimizing the speed of a Shopify store, i.e. the loading speed of a Shopify store is a critical factor in the success of your Shopify online store. Today’s customers expect a fast and smooth shopping experience, and if your site loads slowly, you’re likely to lose sales and consumer confidence. In this article, we’ll explore […]

4 must-have payment modules for your PrestaShop store

If you have started or have in mind to start building an online store in PrestaShop, you will know that there are a lot of modules with different functionalities that allow us to perform additional actions on our PrestaShop store. The correct use of these modules has a direct influence on the proper functioning of […]

Don’t have your blog optimised? Top 10 Technical SEO factors

In this post I want to talk about the way or factors that we have to take into account to optimize a blog for Google. Sometimes, once we have created our blog, either personal or a blog of an Ecommerce or services website, we find that we do not have the necessary knowledge about SEO, […]

Do you know how to use the sidebar of a blog to sell?

Although it may sound strange, or seem unimportant, the sidebar of a blog, that is, the fixed bar that we usually place on the right side of the web, in which we can find different elements, such as the tag cloud, related entries, among others, what we call Wordpres Widgets. It is not for all […]

Interlinking: What it is and how to use it for SEO

Today we are going to talk about a part of the web structure that affects positioning and is often not taken into account: interlinking. Although we are sure that you are already working on it naturally, it is important that you know how to take advantage of it for your SEO. So let’s get to […]

The best feedback systems for your online shop

It has been proven that online reviews can increase Internet sales by more than 76%, and that around 82% of users appreciate them positively. This is not surprising, because they are the best way to know with certainty what customers think about a particular product or service, and thus make a better purchasing decision. So, […]

What is CTR, how to calculate and optimize it?

The CTR (Click Through Rate) refers to the number of clicks on a link in relation to the number of impressions. An impression in Digital Marketing is the number of times an ad is shown to the public without the need for a direct interaction, such as a click or a conversion. The CTR is […]

Are you optimising your product catalogue for sales?

If you have or intend to create your own business as an online store or Ecomerce, in this situation the product catalog plays a fundamental role when creating the website. Specifically, the product catalog is what your online store offers, that is, it is your letter of introduction to the users or browsers of the […]

Examples of Successful Newsletters in the Ecommerce World

In the busy world of e-commerce, digital marketing strategies play a key role in attracting and retaining customers. Among these strategies, sending newsletters has become a powerful tool for online stores. A well-designed and executed newsletter can generate loyalty, increase sales and strengthen customer relationships. In this article, we will explore different examples of successful […]

Improve your brand image with Influencer Marketing

Influencer Marketing is here to stay. You may think that influencer work is not a job like any other, but we assure you that for brands today it is essential and generates a lot of income. do you want to know how you can improve your brand image with Influencer Marketing? Position yourself, make your […]

The value of a link on the Internet

When we get a link in a blog, a media, etc, there is something we must take into account: is it really valid to increase my authority? What does it depend on? Like everything on the Internet and in SEO in particular, the issue of linking to get authority on a website has been varying. […]

The importance of the Landing Page in Google Ads

The Landing Page in Google Ads is one of the last links in the chain of SEM actions that we can optimize in our advertising campaigns. Once the user has clicked on one of our ads, he will reach a page whose composition and optimization is important to achieve our goals. Table of contents1 What […]

5 reasons for your Ecommerce to be on Social Networks

E-commerce is booming and more and more online stores are taking advantage of the power of Digital Marketing, because a 360º marketing strategy is your best ally to position yourself as a leader in online sales. One of the main pillars of this strategy is Social Media Marketing. are you still not clear about the […]

Remote work: tips for working from home

Teleworking is becoming more and more possible thanks to the increase of technology and high speed internet access in our homes. This makes more and more companies begin to take it into account for its many advantages, even many people consider it the business of the future, undertaking and earning money from home. As it […]

What is branding?

As people, we all have an identity. We are recognized and differentiated by the way we speak, the way we dress, our gestures… The same goes for a brand that has worked well on its identity: you will know it by its branding. But… what exactly is this? Table of contents1 What is branding?2 Objectives […]

Learn about Local SEO and its importance

Knowing what local SEO is, is very interesting for all those people who have an online store. The secrets, benefits and advantages of local search engine optimization are endless. has it ever happened to you that you don’t manage to sell to who you want? It is possible that your intention is that potential customers […]

Do you have geolocalized images on your website? Do local SEO

The struggle to appear first in Google is constant, every company that has understood the importance of implementing SEO as an important strategy, wants to be among the first positions to be the one who gets the most profit. That’s why I want to talk to you about image geolocation, either for your website or […]

Types of SEO Keywords

Knowing the different keywords is essential to start your SEO strategy. There are several types of keywords, or keywords in English, which are essential to segment the words for which you want to position and hit the nail on the head. More specifically, differentiating between the types of keywords will help you to know how […]

What is a WordPress widget and our must-haves

If you have WordPress or if you’re thinking on having one, knowing what a widget is, is something you can’t escape from. And while it may seem like a very obvious concept, it’s necessary that we understand it perfectly in order to bring widgets – and your WordPress website – to its full potential. Table […]