Today we are going to talk about a part of the web structure that affects positioning and is often not taken into account: interlinking. Although we are sure that you are already working on it naturally, it is important that you know how to take advantage of it for your SEO. So let’s get to […]
The best feedback systems for your online shop
It has been proven that online reviews can increase Internet sales by more than 76%, and that around 82% of users appreciate them positively. This is not surprising, because they are the best way to know with certainty what customers think about a particular product or service, and thus make a better purchasing decision. So, […]
What is CTR, how to calculate and optimize it?
The CTR (Click Through Rate) refers to the number of clicks on a link in relation to the number of impressions. An impression in Digital Marketing is the number of times an ad is shown to the public without the need for a direct interaction, such as a click or a conversion. The CTR is […]
Are you optimising your product catalogue for sales?
If you have or intend to create your own business as an online store or Ecomerce, in this situation the product catalog plays a fundamental role when creating the website. Specifically, the product catalog is what your online store offers, that is, it is your letter of introduction to the users or browsers of the […]
Examples of Successful Newsletters in the Ecommerce World
In the busy world of e-commerce, digital marketing strategies play a key role in attracting and retaining customers. Among these strategies, sending newsletters has become a powerful tool for online stores. A well-designed and executed newsletter can generate loyalty, increase sales and strengthen customer relationships. In this article, we will explore different examples of successful […]
Improve your brand image with Influencer Marketing
Influencer Marketing is here to stay. You may think that influencer work is not a job like any other, but we assure you that for brands today it is essential and generates a lot of income. do you want to know how you can improve your brand image with Influencer Marketing? Position yourself, make your […]
The value of a link on the Internet
When we get a link in a blog, a media, etc, there is something we must take into account: is it really valid to increase my authority? What does it depend on? Like everything on the Internet and in SEO in particular, the issue of linking to get authority on a website has been varying. […]
The importance of the Landing Page in Google Ads
The Landing Page in Google Ads is one of the last links in the chain of SEM actions that we can optimize in our advertising campaigns. Once the user has clicked on one of our ads, he will reach a page whose composition and optimization is important to achieve our goals. Table of contents1 What […]
5 reasons for your Ecommerce to be on Social Networks
E-commerce is booming and more and more online stores are taking advantage of the power of Digital Marketing, because a 360º marketing strategy is your best ally to position yourself as a leader in online sales. One of the main pillars of this strategy is Social Media Marketing. are you still not clear about the […]
Remote work: tips for working from home
Teleworking is becoming more and more possible thanks to the increase of technology and high speed internet access in our homes. This makes more and more companies begin to take it into account for its many advantages, even many people consider it the business of the future, undertaking and earning money from home. As it […]
What is branding?
As people, we all have an identity. We are recognized and differentiated by the way we speak, the way we dress, our gestures… The same goes for a brand that has worked well on its identity: you will know it by its branding. But… what exactly is this? Table of contents1 What is branding?2 Objectives […]
Learn about Local SEO and its importance
Knowing what local SEO is, is very interesting for all those people who have an online store. The secrets, benefits and advantages of local search engine optimization are endless. has it ever happened to you that you don’t manage to sell to who you want? It is possible that your intention is that potential customers […]
Do you have geolocalized images on your website? Do local SEO
The struggle to appear first in Google is constant, every company that has understood the importance of implementing SEO as an important strategy, wants to be among the first positions to be the one who gets the most profit. That’s why I want to talk to you about image geolocation, either for your website or […]
Types of SEO Keywords
Knowing the different keywords is essential to start your SEO strategy. There are several types of keywords, or keywords in English, which are essential to segment the words for which you want to position and hit the nail on the head. More specifically, differentiating between the types of keywords will help you to know how […]
What is a WordPress widget and our must-haves
If you have WordPress or if you’re thinking on having one, knowing what a widget is, is something you can’t escape from. And while it may seem like a very obvious concept, it’s necessary that we understand it perfectly in order to bring widgets – and your WordPress website – to its full potential. Table […]
How to run an effective Instagram giveaway?
Running sweepstakes on Instagram is a very useful and effective task. By carrying them out, you build loyalty among your followers, as well as promote your brand, your products and improve different metrics of your profile. Do you want to know how to carry out an effective sweepstakes on Instagram? Keep reading! Table of contents1 […]
Differences between ecommerce and marketplace
Let’s talk about the differences between Ecommerce and Marketplace. The world of e-commerce is very wide. We can find different terms that can confuse us if we do not understand what each of them is dedicated to. To begin with, we are going to know what is the definition of each of the two terms […]
How to do Keyword Research effectively
In this post I want to talk about a fundamental aspect of SEO positioning, conducting a Keyword Research, the search and analysis of keywords should be the basis of the SEO of any website. One of the most important stages of search engine optimization is the realization of a list of target keywords. For your […]
Top 5 profitable online businesses
For many, the Internet is a world full of phantom businesses that appear to be successful. And while it is true that they exist, we can also find profitable online businesses that truly succeed. Businesses that are built little by little and not overnight. Although the vast majority of these ventures do not require a […]
Steps to create an Email Marketing campaign
Email Marketing has become over time a tool with great importance in the world of Digital Marketing. That is why it is necessary to be clear about the steps to create an Email Marketing campaign with which to achieve the goals we have set for our Ecommerce. Today we are going to talk about the […]
Surveys to improve customer experience
Good customer service equals good customer experience. “What do my customers want?” This is the question that concerns every organization today. That’s why we’re going to learn how to use surveys to improve the customer experience. Many companies have already grasped the fact that creating great products and services is only part of the business. […]
Conversion Centric Shopify Store Design
In the competitive world of e-commerce, a successful online store must not only be visually appealing, but also conversion efficient. The Shopify platform provides an excellent starting point, but your store design is critical to converting visitors into customers. In this article, we’ll explore how conversion-focused Shopify store design can make a difference to your […]
Spam Traffic: Fight Bots with Captcha
Table of contents1 INTRODUCTION ABOUT SPAM, ROBOTS AND CAPTCHA TRAFFIC1.1 TRAFFIC AND WEB ANALYTICS1.2 SPAM TRAFFIC IS NO GOOD2 hOW TO FIGHT SPAM TRAFFIC?2.1 DETECT IT2.2 ELIMINATE SPAM TRAFFIC2.3 ELIMINATING GHOST TRAFFIC2.4 ELIMINATING SPAM IN CONTACT FORMS: CAPTCHA3 CONCLUSIONS ABOUT SPAM AND CAPTCHA INTRODUCTION ABOUT SPAM, ROBOTS AND CAPTCHA TRAFFIC First an introduction before talking […]
The Importance of Customer Service
In some way, anyone who has had contact with anyone at a commercial level is aware that the vast majority of people need some kind of help, advice, or clarification to encourage them to finally make a purchase. And that, in fact, on many occasions, this factor determines whether they buy or not. In other […]
Does duplicate content affect the positioning of my online store?
Today I want to talk about a very important SEO factor and one of the most common mistakes when developing content: duplicate content. Duplicate content a priori may not be a problem, because you as a webmaster will think “I’m just explaining to the user what my product or service is about”, but the truth […]
Discovering Shopify’s Potential to Boost Your B2B Sales
If you’re in search of a versatile platform to run your B2B online store, look no further than Shopify. While it’s true that Shopify has gained renown for its focus on B2C ecommerce, we shouldn’t overlook the valuable tools and features it offers to meet the demands of business customers as well. In this post, […]
What is Packaging. And how to pack correctly
After the design and appearance of our online store, the packaging is the main letter of introduction of an ecommerce. It’s the first physical contact, the first thing the customer sees from our store, and whether we want or not, it influences their final opinion about our ecommerce. That is why knowing how to pack […]
How to segment a subscriber base in Email Marketing?
If you use Email Marketing as a tool for your Online Store, you probably know how important it is to segment your subscriber base. In this post, I’m going to explain the keys to having a well-segmented subscriber base for your Newsletters and its benefits. Keep reading! Table of contents1 what does it mean to […]
301 redirects for your ecommerce. What they are and how to manage them
When we start an online store, especially if we do not have the platform parameters optimized or do not know much about SEO, one of the mistakes is often not to develop friendly URLs in the categories or products. And when you realize it, what do you do to fix it? 301 redirects. Table of […]
Mega Guide to have a Corporate Blog
If you still don’t know how important it’s to have a corporate blog in your business, take a seat, because we’re going to explain it to you in this mega guide. For starters, in case you haven’t noticed, just take a look at the Internet search results and you’ll see that for almost any information […]
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