If you are dedicated to organic search engine optimization or you are just starting out, I am sure you are looking for tools that will help you and make your job a little easier. When we inspect how is the SEO of any project, we need to make use of several tools and take into […]
The one-stop shop for VAT in the EU
Let’s talk about one of the biggest – if not the biggest, in fact – sales tax reforms for eCommerce. And it is that VAT changes apply in the EU. Do you know them? The regulation came into force on July 01, so we leave you in this article the main keys so that you […]
SEO titles: how to use them to attract visitors
It has happened to all of us that we have chosen a book not only because of its cover, but also because its title has caught our attention. The same can happen with our content: a good SEO title can make all the difference. You may be wondering what I’m talking about. So first of […]
Project Management Software: 5 Recommended Options
A great team goes much further than a simple sum of people working in an uncoordinated manner. The problem is that daily emergencies do not help to maintain proper communication. In addition, nowadays it is not always easy to get organized with the team, when teleworking is becoming more and more common. Fortunately, technology allows […]
Best practices for optimizing product descriptions on Shopify
When it comes to selling online, product descriptions are an important part of the buying process. Product descriptions are how potential customers can learn more about what you’re selling. Which means they need to be engaging, informative and compelling. In addition, product descriptions also have a big impact on your website’s search engine rankings. Which […]
How to choose the right e-commerce platform to create your online store
E-commerce has become a popular choice for entrepreneurs and businesses that want to expand their online presence. When creating an online store, one of the most important decisions you need to make is choosing the right e-commerce platform. In this article, we will compare three of the most popular platforms – Shopify, PrestaShop and BigCommerce. […]
Most common mistakes when integrating Google Shopping in PrestaShop
Integrating Google Shopping into your PrestaShop online store can be a great way to increase the visibility of your products and attract more potential customers. However, in the process of setting up and managing this integration, it is possible to make mistakes that can negatively affect the performance of your Google Shopping ads. In this […]
PrestaShop or Woocommerce? Which one to choose for your online store?
When opening an online store, there are always decisions to be made. One of the most important is which platform to host it on. Today we face one of the giants in ecommerce, PrestaShop, to one of the emerging giants, Woocommerce. Although PrestaShop was born in 2007 with the sole purpose of being an ecommerce, […]
How to increase your Ecommerce sales in summer
Summer is here and with it comes a great opportunity for online businesses to boost their sales. As temperatures rise and people look to enjoy the great outdoors, e-commerce becomes an attractive option for shopping from the comfort of home or while on vacation. In this article, you’ll discover key strategies for increasing your e-commerce […]
What is AMP and why should I use it in my online store?
AMP stands for Accelerated Mobile Pages. That is, it’s a way for your pages to load faster when they’ve been found through Social Networks or Google, – which you know loves it when the user doesn’t have to wait. And when we say pages, we also mean AMP in an online store, although where exactly […]
Choose the best template for your online shop
First impressions count. How many times have you heard this? Well, it also applies to e-commerce. That’s why choosing the right template for your online store it’s very important. Think about it: if you’re looking for a product X, you come to a store that looks terrible, and then to another one that has an […]
How to automate your ecommerce management
We don’t want to discourage anyone, but according to a Doofinder study published some time ago, out of 10 online stores, 8 don’t reach three years of life. And is because, when opening an online store, you have to be very clear about the strategy, but also the resources available to you. Among those resources, […]
Looking for an alternative to Mailchimp: Comparison between Mailchimp and Acumbamail
Email marketing is an effective strategy to reach your audience and encourage interaction with your customers. If you are looking for an alternative to Mailchimpa leading option in the market is Acumbamail. In this article, we will analyze in detail the features and advantages of both platforms, focusing on the key advantages that Acumbamail offers […]
Prestashop vs Opencart Comparative. Mega guía
When we want to open a virtual business one of the ideas that we must have in mind is how to create our virtual store. For its development there are hundreds of options, especially today with the rise of ecommerce and platforms that offer services for its management. Among this type of portals, two stand […]
What is Crowdlending and how does it work?
Despite the wide range of free services offered by the Internet, in order to create quality commercial projects, companies and online businesses, a significant investment is required. Buying domains, hosting and other resources for logistics is not an easy or cheap task. As with any business, web projects of this type need to be financed […]
Comparison: Prestashop VS Shopify, which is better?
To design and manage an online store in order to sell your products or market your services, you have different platforms available. Of the options you currently have for this, Prestashop and Shopify are two very effective alternatives. If you are thinking of setting up an online store and you still have doubts about which […]
Daily tasks for an e-commerce manager
Online stores have given us a whole new set of habits as consumers. If in the past we used to keep an eye on our mailbox to see the advertising of our favorite store and go to see what’s new, now things work differently. And that’s why it’s important to know the daily tasks of […]
How to do SEO on Shopify to boost your online store
In the digital age, search engine optimization (SEO) is essential for your online store to be discovered by potential customers. If you are using Shopify as your e-commerce platform, you are on the right track. If you still don’t know what Shopify is, you can check out our article where we show you what’s so […]
360° product photography to sell more
An image is the most important thing when selling any product online. You won’t get the customer’s attention with a picture of the product that has low light or is not sharp enough to see in detail what you’re selling. However, even very good quality images are often overshadowed by the 360° product photography . […]
How to optimize your Instagram bio correctly
The Instagram biography is one of the first elements that users who come to your profile see. Sometimes, it is elaborated in a way that does not help users to easily get an idea about the content of the Instagram profile, with the negative consequences that this entails, being mainly, the loss of a possible […]
Artificial intelligence and marketing. Examples and uses
Artificial intelligence has revolutionized the world of digital marketing, especially when it comes to customer service. Many entrepreneurs consider this technology as futuristic or that they cannot yet take advantage of it in the present. But the truth is that artificial intelligence is helping many companies to get to know their users better, offer quality […]
What is a rel canonical tag in SEO?
In this post I want to talk about the canonical tag for SEO, in a simple but practical way so that the information is useful and you not only understand how this tag affects SEO, you can also put it into practice in your web pages. In a website, whether it is informative, services or […]
What is corporate email and what is it for?
Nowadays, it’s difficult to find people who don’t know what an email is, at least in countries using everyday technologies. For many, an email is an obsolete digital tool which use is negligible for a part of the population. However, the reality is different. Although it’s true that it’s one of the oldest digital systems […]
Twitter guide to make your business grow
As is well known by any online business, social networks and specifically, Twitter, have become platforms for promotion and even to create communities of users loyal to the brand. The problem comes when many companies, out of fear or ignorance, have not yet decided to take the plunge. It’s true that all that glitters is […]
Detecting a fraudulent online shop
HOW TO IDENTIFY FRAUDULENT ONLINE SHOPS Some time ago, we published a post that aimed to help merchants avoid fraud in their online store (Here you have it) But, as you know, we also care about the buyer’s point of view and about giving you tips on how to buy correctly online (As a sample, […]
Are you doing it right at Christmas?
We’re immersed in the middle of the Christmas campaign, that time of the year when most e-commerce (except some very specific ones) make the biggest sales of the year. So the question is: are you doing it right? Do you know how to cope with a greater demand for your products and services? Let’s go […]
Average Basket Size (ABS): What is it and how to improve it
Table of contents1 The average basket size (ABS)1.1 Free shipping costs above a given amount1.2 Offer associated products1.3 Introducing cross-selling1.4 Practice up-selling1.5 Special offer after spending a certain amount in the store The average basket size (ABS) The average basket size (ABS) or average order value (AOV) is the average amount a user spends in […]
Subscription: Your new best friend
Among the possibilities that exist when it comes to marketing a product or service, a specific model is gaining special importance: the subscription model. Basically, the thing is that instead of charging your customers individually for each product, what you offer them is a subscription service with a series of monthly possibilities to purchase products, […]
What are Hooks in PrestaShop and How they work
Like every ecommerce management platform, PrestaShop has endless functions that you can juggle within your online store. One of these things are called “hooks”. Today we will see what hooks are in PrestaShop, what types there are and where you can find them. Table of contents1 What is a Hook in PrestaShop?2 Types of Hooks2.1 […]
Marketing in your ecommerce shipments
Table of contents1 Marketing the shipments of your online store’s orders1.1 Discount coupons1.2 Free merchandise inside the shipment1.3 Surprise details1.4 Cross selling: collaborate with other companies or online stores1.5 Capturing customer feedback1.6 Store product catalog1.7 A handwritten note2 More marketing in your ecommerce shipments – The Packaging3 THE PACKAGING3.1 Design and colours3.2 Communication3.3 Information3.4 The […]
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