AMP stands for Accelerated Mobile Pages. That is, it’s a way for your pages to load faster when they’ve been found through Social Networks or Google, – which you know loves it when the user doesn’t have to wait. And when we say pages, we also mean AMP in an online store, although where exactly […]
Choose the best template for your online shop
First impressions count. How many times have you heard this? Well, it also applies to e-commerce. That’s why choosing the right template for your online store it’s very important. Think about it: if you’re looking for a product X, you come to a store that looks terrible, and then to another one that has an […]
How to automate your ecommerce management
We don’t want to discourage anyone, but according to a Doofinder study published some time ago, out of 10 online stores, 8 don’t reach three years of life. And is because, when opening an online store, you have to be very clear about the strategy, but also the resources available to you. Among those resources, […]
Looking for an alternative to Mailchimp: Comparison between Mailchimp and Acumbamail
Email marketing is an effective strategy to reach your audience and encourage interaction with your customers. If you are looking for an alternative to Mailchimpa leading option in the market is Acumbamail. In this article, we will analyze in detail the features and advantages of both platforms, focusing on the key advantages that Acumbamail offers […]
Prestashop vs Opencart Comparative. Mega guía
When we want to open a virtual business one of the ideas that we must have in mind is how to create our virtual store. For its development there are hundreds of options, especially today with the rise of ecommerce and platforms that offer services for its management. Among this type of portals, two stand […]
What is Crowdlending and how does it work?
Despite the wide range of free services offered by the Internet, in order to create quality commercial projects, companies and online businesses, a significant investment is required. Buying domains, hosting and other resources for logistics is not an easy or cheap task. As with any business, web projects of this type need to be financed […]
Comparison: Prestashop VS Shopify, which is better?
To design and manage an online store in order to sell your products or market your services, you have different platforms available. Of the options you currently have for this, Prestashop and Shopify are two very effective alternatives. If you are thinking of setting up an online store and you still have doubts about which […]
Daily tasks for an e-commerce manager
Online stores have given us a whole new set of habits as consumers. If in the past we used to keep an eye on our mailbox to see the advertising of our favorite store and go to see what’s new, now things work differently. And that’s why it’s important to know the daily tasks of […]
How to do SEO on Shopify to boost your online store
In the digital age, search engine optimization (SEO) is essential for your online store to be discovered by potential customers. If you are using Shopify as your e-commerce platform, you are on the right track. If you still don’t know what Shopify is, you can check out our article where we show you what’s so […]
360° product photography to sell more
An image is the most important thing when selling any product online. You won’t get the customer’s attention with a picture of the product that has low light or is not sharp enough to see in detail what you’re selling. However, even very good quality images are often overshadowed by the 360° product photography . […]
How to optimize your Instagram bio correctly
The Instagram biography is one of the first elements that users who come to your profile see. Sometimes, it is elaborated in a way that does not help users to easily get an idea about the content of the Instagram profile, with the negative consequences that this entails, being mainly, the loss of a possible […]
Artificial intelligence and marketing. Examples and uses
Artificial intelligence has revolutionized the world of digital marketing, especially when it comes to customer service. Many entrepreneurs consider this technology as futuristic or that they cannot yet take advantage of it in the present. But the truth is that artificial intelligence is helping many companies to get to know their users better, offer quality […]
What is a rel canonical tag in SEO?
In this post I want to talk about the canonical tag for SEO, in a simple but practical way so that the information is useful and you not only understand how this tag affects SEO, you can also put it into practice in your web pages. In a website, whether it is informative, services or […]
What is corporate email and what is it for?
Nowadays, it’s difficult to find people who don’t know what an email is, at least in countries using everyday technologies. For many, an email is an obsolete digital tool which use is negligible for a part of the population. However, the reality is different. Although it’s true that it’s one of the oldest digital systems […]
Twitter guide to make your business grow
As is well known by any online business, social networks and specifically, Twitter, have become platforms for promotion and even to create communities of users loyal to the brand. The problem comes when many companies, out of fear or ignorance, have not yet decided to take the plunge. It’s true that all that glitters is […]
Detecting a fraudulent online shop
HOW TO IDENTIFY FRAUDULENT ONLINE SHOPS Some time ago, we published a post that aimed to help merchants avoid fraud in their online store (Here you have it) But, as you know, we also care about the buyer’s point of view and about giving you tips on how to buy correctly online (As a sample, […]
Are you doing it right at Christmas?
We’re immersed in the middle of the Christmas campaign, that time of the year when most e-commerce (except some very specific ones) make the biggest sales of the year. So the question is: are you doing it right? Do you know how to cope with a greater demand for your products and services? Let’s go […]
Average Basket Size (ABS): What is it and how to improve it
Table of contents1 The average basket size (ABS)1.1 Free shipping costs above a given amount1.2 Offer associated products1.3 Introducing cross-selling1.4 Practice up-selling1.5 Special offer after spending a certain amount in the store The average basket size (ABS) The average basket size (ABS) or average order value (AOV) is the average amount a user spends in […]
Subscription: Your new best friend
Among the possibilities that exist when it comes to marketing a product or service, a specific model is gaining special importance: the subscription model. Basically, the thing is that instead of charging your customers individually for each product, what you offer them is a subscription service with a series of monthly possibilities to purchase products, […]
What are Hooks in PrestaShop and How they work
Like every ecommerce management platform, PrestaShop has endless functions that you can juggle within your online store. One of these things are called “hooks”. Today we will see what hooks are in PrestaShop, what types there are and where you can find them. Table of contents1 What is a Hook in PrestaShop?2 Types of Hooks2.1 […]
Marketing in your ecommerce shipments
Table of contents1 Marketing the shipments of your online store’s orders1.1 Discount coupons1.2 Free merchandise inside the shipment1.3 Surprise details1.4 Cross selling: collaborate with other companies or online stores1.5 Capturing customer feedback1.6 Store product catalog1.7 A handwritten note2 More marketing in your ecommerce shipments – The Packaging3 THE PACKAGING3.1 Design and colours3.2 Communication3.3 Information3.4 The […]
Your online shop’s homepage
Table of contents1 OUR HOMEPAGE1.1 Design1.2 Basic content1.3 Promotional content OUR HOMEPAGE The homepage of any website tells the customer everything they need to know, and it’s even more important if it’s an ecommerce, because you’re trying to sell them something. Even if we have a good SEO and our customers get directly to category […]
Guide to integrate a WordPres Blog into PrestaShop
In this post I’m going to explain what options we have to add a blog in PrestaShop and how to integrate it into your PrestaShop online store, focusing on the WordPress option. This is necessary not only because having a corporate blog for an E-commerce is important, we’ll talk about this later, – although if […]
Best payment methods for your Ecommerce
Table of contents1 PAYMENT METHODS1.1 VIRTUAL POS1.2 BANK TRANSFER1.3 PAYPAL1.4 CASH ON DELIVERY1.5 DIRECT DEBIT1.6 PAYMENT AND COLLECTION IN STORE1.7 OTHER LESS USED PAYMENT METHODS PAYMENT METHODS Unless you’ve spent a decade (at least) holed up in a cave and 200 km away from the nearest town, you’ve probably had more than enough contact with […]
The best offline advertising options for an ecommerce business
Offline advertising is a form of advertising that doesn’t use digital channels, but we see it every day in our physical environment, such as billboards, television commercials, magazines, radio spots… These formats are becoming more and more common, so that online shops of all sizes advertise their services on television or in the written press. […]
What is and how will be the AliExpress “Single’s Day”?
November 11th is getting closer and closer, which as we know is Singles’ Day, and this day has a vital importance for e-commerce, since a large number of online stores celebrate this date one of the biggest sales campaigns of the year. AliExpress is one of the largest and most famous shopping portals in China […]
How Google Search Console can help your ecommerce
When we have an online store, what we want is to appear in the search engine results, so that potential customers see us and buy our products. And what better way to achieve this than using a tool of Google itself, such as Google Search Console? It’s surprising how many small online businesses don’t take […]
What is Phishing? Keys and how to avoid it
The Internet is a fantastic tool in many ways, however, it also has its drawbacks and dangers. One of them is the rise of a new type of crime, called cybercrime. Among the attacks carried out by cybercriminals is Phishing. If you want to know what Phishing is, some examples and the keys to avoid […]
The best platforms for email marketing of your ecommerce
Table of contents1 EMAIL MARKETING2 EMAIL MARKETING PLATFORMS2.1 Mailchimp2.2 Aweber2.3 Campaign Monitor2.4 Doppler2.5 Mailrelay2.6 E-goi.2.7 Acumbamail2.8 MDirector2.9 Benchmark Email2.10 Mailify EMAIL MARKETING I remember a handful of years ago, when social networks started with force and much noise in the virtual world, that all the famous marketing experts predicted the end of email marketing, arguing […]
Learn what Flash Sales are
You’ve probably already heard about about what are flash sales or flash offers, in this article I want to show you the real origin of this practice and why its effectiveness is so good that all the big companies use it. Table of contents1 What are flash sales?2 How and when to make flash sales?3 […]
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