There are still countries ir specific targets (by age, mostly) who, in these days, are still afraid to buy on the internet, especially when it comes to giving their bank or economic data, or simply their credit card number. They fear that someone (“a hacker”) can get those data, and empty their bank account. For […]
What to put on the “about us” page?
Table of contents1 WHO’S BEHIND THE COUNTER?1.1 Mission or vision1.2 Extensive product selection1.3 Characteristics of the shipment1.4 Consumer protection WHO’S BEHIND THE COUNTER? One of the great forgotten parts of ecommerce, and of the web world in general, is the “about us” page. Because of laziness or because they don’t give it much importance, most […]
What is SEM: types and differences with SEO
When it comes to reaching our target audience, there are different ways to do it. And one of them is through SEM or Search Engine Marketing. But, do we know what SEM is and everything it really entails? Are you exploiting all its possibilities? Where do we place it in relation to SEO? In this […]
How to improve your ecommerce shipping
Table of contents1 Initial considerations about shipping for e-commerce2 E-commerce shipping, the most important things to take into account2.1 Negotiating rates2.2 Elements that you have to include in each shipment (no matter what)2.3 Inform the customer at all times3 Conclusion Initial considerations about shipping for e-commerce Shipping is one of the most important parts of […]
What is Twitter Blue? We tell you all about this Premium mode
Twitter is a Social Network famous for its dynamism and brevity when communicating with other users. However, since its interesting beginnings, we have not seen it evolve drastically, becoming one of the least daring in terms of new features. With Twitter Blue, we can finally see something new in the social network of the famous […]
What is m-commerce? Pros and cons
Nowadays, we all carry a mobile phone with us. Mainly for social networks or to look for information about something we need. But increasingly, there are users who opt to make purchases from their phone. Broadly speaking, this is m commerce or mobile commerce. That is, it is e-commerce from mobile devices: the sale and […]
TOP 5 Instagram Mistakes
We already know that being present on Instagram is a must for most companies, but…. How many times have you thought that your brand doesn’t work on this Social Network? Normally the way to solve it is simple, at least to solve the main thing, and there are common mistakes that are very easy to […]
How to monetize your YouTube videos
Making money through social networks can often be complex, especially when it comes to knowing where to start or how to achieve our goal in the time we have proposed. To be more specific, today we are going to talk about the most important and well-known social network of videos in the world. It has […]
Why is it so important to prioritize mobile devices?
As is well known, not only by news, studies or data, but for the simple reason that we see it in our daily lives, mobile devices have revolutionized, first, our way of communicating. But also our way of informing ourselves, interacting with each other, and consuming products and services. An online store gets can easily […]
Top PrestaShop SEO modules you need to know
As we know, web positioning and specifically organic positioning or SEO, has become one of the pillars for any website to increase the visibility of their services or products. In this post, we’re going to focus on eCommerce or online stores. That is, those websites that are dedicated to selling products online. And specifically, those […]
What is Promotional Marketing. And examples
Promotional marketing consists of a series of strategies that aim to achieve the sale of certain products and services or even customer loyalty You’ve probably witnessed this type of strategy on numerous occasions, especially on social networks. It is a set of marketing actions through which articles are promoted, or, it is intended that the […]
The most interesting logistics operators for ecommerce
The services related to ecommerce are something that is constantly growing and evolving, due to the continuous process of innovation that the online market involves. In addition, there is a whole market of services that derive directly from the existence and proliferation of online stores. Among them, we can talk about logistics for ecommerce and […]
PPC or Pay per Click in Digital Marketing
When we want to launch a marketing strategy to promote a series of objectives that we have set, among all the variants that we can use within the promotion of payment we have the PPC or Pay Per Click. As its name suggests, it is a type of advertising in which the chosen payment model […]
International SEO: What it is and how to do it
Table of contents1 How to do International SEO2 International SEO. What is it?2.1 Is it necessary for your online store to be international?3 How to position in other countries3.1 Country-specific keywords3.2 Original content for each country3.3 Do content marketing with international SEO3.4 Define your customer according to their country3.5 Take care of the web structure4 […]
How to create the right subject for your newsletter
As we already know, Email Marketing is a feature that is used within the Digital Marketing and is based on sending emails, with news, discounts or information to get both, our loyal customers and potential future customers, are fully informed with what we consider relevant topics. In this way, they’ll have all the necessary information […]
Top 5 SEO Mistakes
Listing all the mistakes that damage SEO would take me an encyclopedia. But it’s not difficult to list the most common ones, and the ones that bring the most disastrous results. If you suspect you might be making any of them, don’t miss this Top 5 SEO mistakes. Not only will I talk about them, but […]
What is Cross Docking and how should it be used?
Surely many of you are wondering what is cross docking? In this post I want to explain this concept as well as its main features, advantages and disadvantages. Cross docking is a logistics tool or technique, which aims to promote cost savings, an increase in product quality and a decrease in delivery times. This greatly […]
What is Thin Content in SEO? And Why you Must Avoid it
Welcome to this new post of Innovadeluxe, this time I want to talk about thin content in SEO, in addition to its importance and how it can affect the organic positioning of your website. First a brief introduction: the content is one of the pillars of SEO of any website, because at the end of […]
How to make a communication plan: social media marketing
Launching an online store it’s a relatively simple task. You pick an ecommerce platform, an attractive product and go for it, but what happens next? Have you thought about how you’re going to direct your target audience to your store? Only with time and several trials and errors you’ll find the best way to communicate […]
What Bidding Strategies to Choose in Google Ads for your Project
When we start a project in SEM especially focused through the Google Ads platform, one of the main functions that we will have to configure will be the bid with which our ads will enter the auction for the keywords we choose. Knowing how the different types of bids work is important to be able […]
Instagram Shopping: What it is and Steps to set up
Since April, the new Instagram Shopping technology has been available, or in other words, the possibility to sell through Instagram Instagram. This solves one of the problems that the social network presented for online stores: not allowing clickable links. It’s true that it allowed them in the bio, which was where we had to redirect […]
How to create an online store in Prestashop
Many of you have the idea or the intention to sell products online. If you are thinking of creating an online store but do not dare because you think it is very complicated, requires great technical knowledge or a high initial investment. Do not worry with this post I want to give you some tips […]
What is Facebook Ads: Quick Guide
You probably know about Facebook or Instagram ads, either because you’ve been told about them or because you’re a user of these Social Networks and you’ve come across them. If you want to know what Facebook Ads is, a fundamental pillar in Social Media Marketing and how it works, keep reading, we have prepared a […]
How to sell online: A Complete Beginners Guide
Physical stores are having less and less visitors. Therefore, the vast majority of these establishments have had to transform their sales strategy to adapt it to the new forms of trade that exist today. Online sales have gained a lot of ground in the last decade and every day new businesses of all kinds are […]
Essential SEO metrics to measure your positioning
Having a good strategy defined in organic search engines is very important, since SEO can be complicated but it’s necessary to reach the top positions in the search results or SERPs. But creating and implementing a strategy without tracking and measuring the results is wasting time and money. It’s absolutely needed to measure in a […]
Gutenberg Tutorial for WordPress
If you’ve landed on this article, it’s because you’re going to use WordPress to create your website and you’ve probably heard about the Gutenberg editor. This web editor is the official one by WordPress and it’s been having several updates and improvements for a while, to become one of the most valued options by users. […]
Shopping carts Abandoned: How to reduce it?
It has happened to all of us. We start shopping in a store, filling the cart with products and for one reason or another, finally we do not make the purchase and the order remains in the limbo of unpaid orders being our order one of many abandoned carts. Facing abandoned shopping carts by customers […]
Core Web Vitals. Everything you need to know
The user experience is one of the fundamental aspects of organic positioning, because as we know, Google has always looked after its users and they’re increasingly taking it into account. For this reason, in May 2020, Google announced what they call the Core Web Vitals, a series of metrics whose main goal is to help […]
Strategies for attracting new customers from Amazon to your online store
Once I attended the talk on “How to sell on Amazon to capture new customers in your online store”, given by Carlos Bravo as part of PrestaShop Day. Or what is the same, “How to do SEO on Amazon”. And since then, I’ve been looking for the moment to share with you these interesting tips […]
How GDPR – The new data protection law – Will affect you
As I’m sure you’ve already heard, on May 25 the GDPR comes into force in Spain, or according to its acronym in Spanish, the RGPD. To keep it simple: the new Data Protection Law of the European Union. You could say that the GDPR is a law that “completes” the LOPD. It is much more […]
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