Artificial intelligence has revolutionized the world of digital marketing, especially when it comes to customer service. Many entrepreneurs consider this technology as futuristic or that they cannot yet take advantage of it in the present. But the truth is that artificial intelligence is helping many companies to get to know their users better, offer quality […]
What is a rel canonical tag in SEO?
In this post I want to talk about the canonical tag for SEO, in a simple but practical way so that the information is useful and you not only understand how this tag affects SEO, you can also put it into practice in your web pages. In a website, whether it is informative, services or […]
What is corporate email and what is it for?
Nowadays, it’s difficult to find people who don’t know what an email is, at least in countries using everyday technologies. For many, an email is an obsolete digital tool which use is negligible for a part of the population. However, the reality is different. Although it’s true that it’s one of the oldest digital systems […]
Twitter guide to make your business grow
As is well known by any online business, social networks and specifically, Twitter, have become platforms for promotion and even to create communities of users loyal to the brand. The problem comes when many companies, out of fear or ignorance, have not yet decided to take the plunge. It’s true that all that glitters is […]
Detecting a fraudulent online shop
HOW TO IDENTIFY FRAUDULENT ONLINE SHOPS Some time ago, we published a post that aimed to help merchants avoid fraud in their online store (Here you have it) But, as you know, we also care about the buyer’s point of view and about giving you tips on how to buy correctly online (As a sample, […]
Are you doing it right at Christmas?
We’re immersed in the middle of the Christmas campaign, that time of the year when most e-commerce (except some very specific ones) make the biggest sales of the year. So the question is: are you doing it right? Do you know how to cope with a greater demand for your products and services? Let’s go […]
Average Basket Size (ABS): What is it and how to improve it
Table of contents1 The average basket size (ABS)1.1 Free shipping costs above a given amount1.2 Offer associated products1.3 Introducing cross-selling1.4 Practice up-selling1.5 Special offer after spending a certain amount in the store The average basket size (ABS) The average basket size (ABS) or average order value (AOV) is the average amount a user spends in […]
Subscription: Your new best friend
Among the possibilities that exist when it comes to marketing a product or service, a specific model is gaining special importance: the subscription model. Basically, the thing is that instead of charging your customers individually for each product, what you offer them is a subscription service with a series of monthly possibilities to purchase products, […]
What are Hooks in PrestaShop and How they work
Like every ecommerce management platform, PrestaShop has endless functions that you can juggle within your online store. One of these things are called “hooks”. Today we will see what hooks are in PrestaShop, what types there are and where you can find them. Table of contents1 What is a Hook in PrestaShop?2 Types of Hooks2.1 […]
Marketing in your ecommerce shipments
Table of contents1 Marketing the shipments of your online store’s orders1.1 Discount coupons1.2 Free merchandise inside the shipment1.3 Surprise details1.4 Cross selling: collaborate with other companies or online stores1.5 Capturing customer feedback1.6 Store product catalog1.7 A handwritten note2 More marketing in your ecommerce shipments – The Packaging3 THE PACKAGING3.1 Design and colours3.2 Communication3.3 Information3.4 The […]
Your online shop’s homepage
Table of contents1 OUR HOMEPAGE1.1 Design1.2 Basic content1.3 Promotional content OUR HOMEPAGE The homepage of any website tells the customer everything they need to know, and it’s even more important if it’s an ecommerce, because you’re trying to sell them something. Even if we have a good SEO and our customers get directly to category […]
Guide to integrate a WordPres Blog into PrestaShop
In this post I’m going to explain what options we have to add a blog in PrestaShop and how to integrate it into your PrestaShop online store, focusing on the WordPress option. This is necessary not only because having a corporate blog for an E-commerce is important, we’ll talk about this later, – although if […]
Best payment methods for your Ecommerce
Table of contents1 PAYMENT METHODS1.1 VIRTUAL POS1.2 BANK TRANSFER1.3 PAYPAL1.4 CASH ON DELIVERY1.5 DIRECT DEBIT1.6 PAYMENT AND COLLECTION IN STORE1.7 OTHER LESS USED PAYMENT METHODS PAYMENT METHODS Unless you’ve spent a decade (at least) holed up in a cave and 200 km away from the nearest town, you’ve probably had more than enough contact with […]
The best offline advertising options for an ecommerce business
Offline advertising is a form of advertising that doesn’t use digital channels, but we see it every day in our physical environment, such as billboards, television commercials, magazines, radio spots… These formats are becoming more and more common, so that online shops of all sizes advertise their services on television or in the written press. […]
What is and how will be the AliExpress “Single’s Day”?
November 11th is getting closer and closer, which as we know is Singles’ Day, and this day has a vital importance for e-commerce, since a large number of online stores celebrate this date one of the biggest sales campaigns of the year. AliExpress is one of the largest and most famous shopping portals in China […]
How Google Search Console can help your ecommerce
When we have an online store, what we want is to appear in the search engine results, so that potential customers see us and buy our products. And what better way to achieve this than using a tool of Google itself, such as Google Search Console? It’s surprising how many small online businesses don’t take […]
What is Phishing? Keys and how to avoid it
The Internet is a fantastic tool in many ways, however, it also has its drawbacks and dangers. One of them is the rise of a new type of crime, called cybercrime. Among the attacks carried out by cybercriminals is Phishing. If you want to know what Phishing is, some examples and the keys to avoid […]
The best platforms for email marketing of your ecommerce
Table of contents1 EMAIL MARKETING2 EMAIL MARKETING PLATFORMS2.1 Mailchimp2.2 Aweber2.3 Campaign Monitor2.4 Doppler2.5 Mailrelay2.6 E-goi.2.7 Acumbamail2.8 MDirector2.9 Benchmark Email2.10 Mailify EMAIL MARKETING I remember a handful of years ago, when social networks started with force and much noise in the virtual world, that all the famous marketing experts predicted the end of email marketing, arguing […]
Learn what Flash Sales are
You’ve probably already heard about about what are flash sales or flash offers, in this article I want to show you the real origin of this practice and why its effectiveness is so good that all the big companies use it. Table of contents1 What are flash sales?2 How and when to make flash sales?3 […]
Alternative payment modules: Why?
There are still countries ir specific targets (by age, mostly) who, in these days, are still afraid to buy on the internet, especially when it comes to giving their bank or economic data, or simply their credit card number. They fear that someone (“a hacker”) can get those data, and empty their bank account. For […]
What to put on the “about us” page?
Table of contents1 WHO’S BEHIND THE COUNTER?1.1 Mission or vision1.2 Extensive product selection1.3 Characteristics of the shipment1.4 Consumer protection WHO’S BEHIND THE COUNTER? One of the great forgotten parts of ecommerce, and of the web world in general, is the “about us” page. Because of laziness or because they don’t give it much importance, most […]
What is SEM: types and differences with SEO
When it comes to reaching our target audience, there are different ways to do it. And one of them is through SEM or Search Engine Marketing. But, do we know what SEM is and everything it really entails? Are you exploiting all its possibilities? Where do we place it in relation to SEO? In this […]
How to improve your ecommerce shipping
Table of contents1 Initial considerations about shipping for e-commerce2 E-commerce shipping, the most important things to take into account2.1 Negotiating rates2.2 Elements that you have to include in each shipment (no matter what)2.3 Inform the customer at all times3 Conclusion Initial considerations about shipping for e-commerce Shipping is one of the most important parts of […]
What is Twitter Blue? We tell you all about this Premium mode
Twitter is a Social Network famous for its dynamism and brevity when communicating with other users. However, since its interesting beginnings, we have not seen it evolve drastically, becoming one of the least daring in terms of new features. With Twitter Blue, we can finally see something new in the social network of the famous […]
What is m-commerce? Pros and cons
Nowadays, we all carry a mobile phone with us. Mainly for social networks or to look for information about something we need. But increasingly, there are users who opt to make purchases from their phone. Broadly speaking, this is m commerce or mobile commerce. That is, it is e-commerce from mobile devices: the sale and […]
TOP 5 Instagram Mistakes
We already know that being present on Instagram is a must for most companies, but…. How many times have you thought that your brand doesn’t work on this Social Network? Normally the way to solve it is simple, at least to solve the main thing, and there are common mistakes that are very easy to […]
How to monetize your YouTube videos
Making money through social networks can often be complex, especially when it comes to knowing where to start or how to achieve our goal in the time we have proposed. To be more specific, today we are going to talk about the most important and well-known social network of videos in the world. It has […]
Why is it so important to prioritize mobile devices?
As is well known, not only by news, studies or data, but for the simple reason that we see it in our daily lives, mobile devices have revolutionized, first, our way of communicating. But also our way of informing ourselves, interacting with each other, and consuming products and services. An online store gets can easily […]
Top PrestaShop SEO modules you need to know
As we know, web positioning and specifically organic positioning or SEO, has become one of the pillars for any website to increase the visibility of their services or products. In this post, we’re going to focus on eCommerce or online stores. That is, those websites that are dedicated to selling products online. And specifically, those […]
What is Promotional Marketing. And examples
Promotional marketing consists of a series of strategies that aim to achieve the sale of certain products and services or even customer loyalty You’ve probably witnessed this type of strategy on numerous occasions, especially on social networks. It is a set of marketing actions through which articles are promoted, or, it is intended that the […]
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