If you have already detected that your sales drop during the sales period, you have taken a big step towards the solution. Sales periods for a business, both online and physical, are extremely important, since the most normal thing in the world is that you sell more than what you usually sell. If you do […]
Discounts and what they can mean for your business
How to implement discounts in your ecommerce how do you feel when suddenly a store tells you that you have a promotional code on your next order and that you save 25% or they give you a 2X1 or invite you to one more product in your shopping list? Well, that’s what we all feel […]
What is CPA in Online Advertising
When we are going to implement our online advertising strategy there are several ways to establish the form of payment for the actions to be carried out. This will be set according to the most convenient for us having formulas related to the number of impressions, price per click or the method of this blog, […]
Audiences in Google Ads: what are they and what do you need to know?
In both cases, display ads and those focused on the search network, we can totally or partially segment them through audiences. These Google Ads audiences are mostly provided by the platform based on user interests and purchase intentions, but we can also import them based on how they have interacted on our website, for example. […]
Improve Sales with Geolocated SEM Campaigns
In certain businesses such as the provision of a service where the geographical location is decisive to carry it out, or the sale through a physical establishment regardless of whether it has part of its activity focused on the online channel, it is important that the actions that are made in SEM are as localized […]
The importance of the Landing Page in Google Ads
The Landing Page in Google Ads is one of the last links in the chain of SEM actions that we can optimize in our advertising campaigns. Once the user has clicked on one of our ads, he will reach a page whose composition and optimization is important to achieve our goals. What is a Landing […]
Does duplicate content affect the positioning of my online store?
Today I want to talk about a very important SEO factor and one of the most common mistakes when developing content: duplicate content. Duplicate content a priori may not be a problem, because you as a webmaster will think “I’m just explaining to the user what my product or service is about”, but the truth […]
Looking for an alternative to Mailchimp: Comparison between Mailchimp and Acumbamail
Email marketing is an effective strategy to reach your audience and encourage interaction with your customers. If you are looking for an alternative to Mailchimpa leading option in the market is Acumbamail. In this article, we will analyze in detail the features and advantages of both platforms, focusing on the key advantages that Acumbamail offers […]
Are you doing it right at Christmas?
We’re immersed in the middle of the Christmas campaign, that time of the year when most e-commerce (except some very specific ones) make the biggest sales of the year. So the question is: are you doing it right? Do you know how to cope with a greater demand for your products and services? Let’s go […]
What is Facebook Ads: Quick Guide
You probably know about Facebook or Instagram ads, either because you’ve been told about them or because you’re a user of these Social Networks and you’ve come across them. If you want to know what Facebook Ads is, a fundamental pillar in Social Media Marketing and how it works, keep reading, we have prepared a […]
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