Ecommerce

Featured snippets, also known as “featured snippets”, have become a crucial element in improving search engine visibility, especially on Google. These snippets appear at the top of search results and provide a short and concise answer to the user’s query. Having your content in this privileged place not only increases traffic to your website, but […]

In an ever-evolving digital environment, companies are looking for new ways to leverage data to improve their marketing campaigns and reach their audience with greater precision. Google Analytics 4 (GA4) presents itself as an essential tool for this purpose, thanks to its new features and advanced data analysis capabilities. One of these key features is […]

In an increasingly digitized world, companies are looking for ways to optimize their processes and become more efficient in managing their customer relationships. Marketing automation has emerged as a powerful solution to simplify repetitive tasks and improve the effectiveness of campaigns, allowing teams to focus on more strategic tasks. Butwhat does marketing automation really mean […]

In recent years, e-commerce has experienced explosive growth. More and more entrepreneurs and companies are betting on this sales modality to reach their customers quickly and efficiently. Technological development and digitalization have facilitated the creation of online stores, making it easier than ever to sell products and services over the Internet. However, not everything is […]

Are you looking for ways to increase sales on your Shopify online store? We know this may seem difficult, but if we apply the right strategies, you’ll see how it’s not so difficult. In this post, we’ll introduce you to some effective methods to grow your business and improve sales on your Shopify store. From […]

SEO is an essential component for the success of any ecommerce. However, due to the complexity and dynamism of the digital environment, it is common to make mistakes that can negatively affect a website’s performance in search engines. Duplicate content Duplicate content is one of the most common SEO mistakes on ecommerce sites. This occurs […]

SEO videos, or search engine optimized videos, are an increasingly important element in any company’s digital marketing strategy. In particular, SEO videos are crucial for Google, the most widely used search engine in the world. The main reason why SEO videos are important to Google is that videos are an increasingly popular way to consume […]

Voice search has revolutionized the way users interact with search engines. With devices such as Google Home, Amazon Echo, Siri and other virtual assistants, voice searches have become increasingly popular. It is estimated that in the next few years, the majority of online searches will be conducted via voice, which makes optimizing for this type […]

CRO is a process that helps marketers understand what their customers want and then use this information to increase conversion rates. This guide is for those who want to learn how to optimize websites and marketing campaigns. I will teach you the basics of CRO digital marketing, some of the most popular CRO techniques and […]

Email marketing remains one of the most effective strategies for driving sales and building customer loyalty in e-commerce. With a considerably high return on investment (ROI), it is critical to choose the right platform to maximize the results of your campaigns. The importance of email marketing in ecommerce Before we dive into the platforms, it’s […]

YouTube is one of the most used video platforms by users today. Therefore, it is important to know what are the benefits of using YouTube to differentiate yourself from the competition if you have an online store or an Ecommerce. So if you are considering to start using YouTube in your Ecommerce to publicize your […]

Web positioning is extremely important to achieve visits and conversions, whether in purchases or new contacts. However, not everything works for Google’s algorithm. The best way to achieve this goal is through organic SEO. The organic web positioning or natural positioning, as it is also known, are the respective places that the web pages have […]

Web performance optimization (WPO) is crucial to ensure that a website delivers a fast and efficient user experience. One of the key elements in WPO is JavaScript optimization, as this programming language can significantly affect the performance of a website if not properly managed. In this article, we will explore various strategies to improve JavaScript […]

The content plan is a strategy widely used in Inbound Marketing, with the aim of planning publications of interest to a brand, company, person or other entity. If you feel that you are not getting the feedback you expected from your audience, it is probably due to poor planning of the topics you address in […]

Hosting migration is a task that can seem daunting, especially for those without much technical experience. However, it is a crucial process for the performance, security and stability of a website. At Innovadeluxe, we understand the importance of a successful hosting change, and that’s why we have prepared this detailed guide to help you perform […]

Youtube is a video platform that surely sounds familiar to you, but did you know that you can do SEO on Youtube? Did you know that videos can be positioned on this platform? In today’s post we want to tell you all about it, and explain the 4 most important factors that will help your […]

Currently, YouTube is a platform that has become essential for anyone who wants to sell a product, service or even brand image. With this platform you can use one of the best strategies, the audiovisual. For some time now, Google has said that having videos within your online store is essential to position yourself correctly […]

SEO is a crucial factor in the success of any business. It gives you the opportunity to blow away the competition and stay ahead of the curve. Surely, you’ve had the feeling that the competition appears in Google much more than you, and your sales are progressively dropping. This is because, if you are in […]

Currently and as you probably already know, YouTube is the video platform with the most views and views that currently exists. Therefore, it is the second largest search engine in the world. This makes it a very valuable platform for marketers. For this reason, if you have an online store you should use this platform […]

In the dynamic world of e-commerce, technology plays a crucial role in transforming how businesses operate and grow. Shopify, one of the leading platforms for creating and managing online stores, has embraced artificial intelligence (AI) to offer tools and features that optimize and personalize the user experience. In this article, we’ll uncover the hidden capabilities […]

Currently in the world the vast majority of its population has a cell phone and a large part of this population has social networks in them with which they hang out and have fun watching different content posted by other people, or what influences us in this post, what brands publish. For this reason, if […]

It is well known and as the saying goes, a picture is worth a thousand words, and this of course applies even more in the online environment. In IDX Innovadeluxe, we know this very well, so we want to teach you some tips or tricks to make your product photos in your online store are […]

There are many pricing strategies you can use to sell more of your product. We will talk about some of them below: Value pricing: when we talk about value pricing, we mean when you charge a customer what they are willing to pay for the product. You can do this by asking them about the […]

In the vast digital universe, having a robust and efficient website is essential for any business. However, many website owners feel overwhelmed when trying to understand hosting, a crucial component to any online presence. This article aims to demystify hosting, explaining its basics in a simple way and providing a clear guide to choosing the […]

After reading this article, your website is sure to start seeing a big increase in traffic. This is because we are going to deal with structured data markup, one of the most important current SEO factors. As we well know, if you want to position an ecommerce, for example, you have to make friends with […]

There are many ways to increase the SEO CTR of a specific URL, or even of an online store in general. We are used to seeing many different ways on how to do it. Today, there is a figure that I want to talk about, something totally different to increase your CTR, the influencer. Many […]

Sometimes some Online Stores have the unpleasant surprise of not reaching their audience on Social Networks. This is quite common, since selling through Social Networks is complex if you don’t have a good Social Media strategy, managed by professionals. In today’s post I want to explain how you can reach your ideal audience on Social […]

In an increasingly digitized world, achieving a prominent position in search engines is essential for any business aspiring to success. But when it comes to ecommerce and brick-and-mortar stores, it’s not just about competing globally, but also about standing out in the local community. This is where local SEO comes into play, providing a significant […]

Google’ s crawl budget is one of the most important aspects of SEO that many people ignore. Simply put, it refers to the amount of pages that Google can crawl and analyze on a particular website. If your website has a low crawl budget, all your pages may not be indexed, which can affect your […]