Ecommerce

Having search engine optimization (SEO) applications is essential for any business using Shopify as an e-commerce platform. SEO apps help improve the visibility of websites in search engines is an important strategy that can be used to attract users and increase traffic and sales. If you manage to improve your ranking, there is a great […]

Today, sales strategies in Ecommerce are so advanced that the success of an online store becomes a symbiosis between generating qualified traffic, customer acquisition, their loyalty, and maximizing sales revenue. For the latter, the average cart value becomes the main protagonist as a fundamental KPI that we must always keep in mind. The average cart […]

Today I want to make a slightly different post because it’s been 5 years since we started offering SEO services for Ecommerce at Innovadeluxe. If you are a customer before this, you will know that we used to offer technical solutions for your PrestaShop online store and we decided that we also wanted to accompany […]

We live in a digitized world where the volume and use of data are ever-increasing. Therefore, the ability to segment this information effectively has become essential for Ecommerce companies, including those using PrestaShop. Google Analytics 4 emerges as an evolution of Universal Analytics, aiming to adapt to these needs by offering a renewed and more […]

Web Performance Optimization (WPO) has become a fundamental pillar for any ecommerce, influencing user experience, SEO, and increased sales conversion since the emergence of Core Web Vitals. Within this context, CSS plays a critical role. Optimizing CSS is essential to accelerate content loading, enhance user navigation experience, and foster positive engagement. In this post, we’ll […]

In the age of Social Networks, it can sometimes seem overwhelming to be informed about the entire Social Media ecosystem, which networks form it and how they work. In this ecosystem, one of the networks we find is Pinterest, one of the most used. However, don’t worry, it is normal that you wonder what Pinterest […]

Social Networks and their management for companies, despite having been with us for many years, sometimes cause us doubts and frequently asked questions that are really very simple to solve. That is why in this blog post, we wanted to solve those that we see that you encounter when you start with a Social Media […]

In this post I want to explain in a very simple and understandable way what PrestaShop is. At the same time, I would like to expose which are the most relevant features and functionalities of this platform. This platform for Ecommerces has some features and functionalities that make it one of the most used platforms […]

If you’re here, it’s because you understand the importance of having an online store and how it impacts your business’s sales. The ability to reach customers from anywhere, having a catalog available 24/7, and the opportunity to sell at any time are just a few advantages of having an online store. However, merely having an […]

Customer feedback is a valuable tool for any business. It helps them understand their customers and improve their products and services. Customer feedback can be collected in a number of ways, one of which is through surveys. Surveys are easy to set up and are also an effective way to collect customer feedback. The importance […]

There is a lot of talk about how important customer opinions and reviews are in SEO. But in this post we want to talk specifically about Google reviews. Those that we find so hard to leave but that we so impatiently expect from our online customers. So let’s start step by step and then get […]

IMPORTANCE OF GENERATING TRAFFIC TO YOUR STORE Many merchants at the time of starting their adventure in the digital terrain do not keep in mind the maxim of ecommerce: An online store without traffic is the same as having a physical store where no one enters. merchant, I would say that you should give more […]

in the competitive world of e-commerce, Google Shopping Ads optimization is essential to stand out and achieve success. Google Shopping Ads on the Shopify platform represent a powerful tool to promote your products directly in Google search results. In this article, we explore in depth the key strategies to optimize your Google Shopping Ads on […]

If there is something that ecommerce has brought us is the possibility of setting up businesses without large investments. The difficulties in obtaining financing have caused many to opt for ecommerce, making it a booming sector with great growth expectations. In fact, as much as we sometimes like to scare people with posts like this […]

When we get a link in a blog, a media, etc, there is something we must take into account: is it really valid to increase my authority? What does it depend on? Like everything on the Internet and in SEO in particular, the issue of linking to get authority on a website has been varying. […]

E-commerce is booming and more and more online stores are taking advantage of the power of Digital Marketing, because a 360º marketing strategy is your best ally to position yourself as a leader in online sales. One of the main pillars of this strategy is Social Media Marketing. are you still not clear about the […]

If you still don’t know how important it’s to have a corporate blog in your business, take a seat, because we’re going to explain it to you in this mega guide. For starters, in case you haven’t noticed, just take a look at the Internet search results and you’ll see that for almost any information […]

Every year, different companies publish their studies on the situation and future ecommerce trends. In this post we collect the most important data and add our own tips on how to boost your online business making use of all these data and trends. The information used is from studies conducted by IAB Spain-Elogia, EAE Business […]

When opening an online store, there are always decisions to be made. One of the most important is which platform to host it on. Today we face one of the giants in ecommerce, PrestaShop, to one of the emerging giants, Woocommerce. Although PrestaShop was born in 2007 with the sole purpose of being an ecommerce, […]

First impressions count. How many times have you heard this? Well, it also applies to e-commerce. That’s why choosing the right template for your online store it’s very important. Think about it: if you’re looking for a product X, you come to a store that looks terrible, and then to another one that has an […]

The Instagram biography is one of the first elements that users who come to your profile see. Sometimes, it is elaborated in a way that does not help users to easily get an idea about the content of the Instagram profile, with the negative consequences that this entails, being mainly, the loss of a possible […]

Twitter is a Social Network famous for its dynamism and brevity when communicating with other users. However, since its interesting beginnings, we have not seen it evolve drastically, becoming one of the least daring in terms of new features. With Twitter Blue, we can finally see something new in the social network of the famous […]

We already know that being present on Instagram is a must for most companies, but…. How many times have you thought that your brand doesn’t work on this Social Network? Normally the way to solve it is simple, at least to solve the main thing, and there are common mistakes that are very easy to […]

As is well known, not only by news, studies or data, but for the simple reason that we see it in our daily lives, mobile devices have revolutionized, first, our way of communicating. But also our way of informing ourselves, interacting with each other, and consuming products and services. An online store gets can easily […]

It has happened to all of us. We start shopping in a store, filling the cart with products and for one reason or another, finally we do not make the purchase and the order remains in the limbo of unpaid orders being our order one of many abandoned carts. Facing abandoned shopping carts by customers […]

Social Networks suffer a paradoxical situation. Many people know them and use them in their free time, from their personal profiles, to tell others about their holidays or upload pictures of their children. But, as a small and medium company (I would like to think that the big ones already have this clear), do you […]

Decades ago, only big companies did corporate branding studies, as they were the only ones with the budget to carry it out. Today, however, even the smallest Internet company knows the importance of online branding to reach the goal to have a quality e-commerce. But do we know exactly what branding is? What is corporate […]

Selling on Instagram is already a must if you have an online and/or physical store, especially if your customers are on this Social Network most of the day. In today’s post we want to explain the main advantages that you’ll find if you decide to take the step and hire the service of creating a […]

The world evolves, and we must evolve with it. A clear example is the birth of the Internet and the creation of jobs thanks to new professions, such as those associated with ecommerce, and oneof the sectors most “affected” by technology has been commerce, which has made the leap to digital commerce. Currently, we can […]

The design of online stores is increasingly focused on a better user experience. It’s a fact that the usability factor affects the sales of an e-commerce and that is why it’s so fashionable lately. But how does user experience affect the SEO of my online store? What is user experience? Let’s start at the beginning. […]