Online Marketing Archives

Benefits of using predictive analytics in Digital Marketing

The evolution of digital marketing is not only about adapting to trends, but also about staying ahead of them. In this context, predictive analytics has emerged as a key tool to understand, predict and respond to consumer needs more efficiently. This discipline, based on the application of algorithms and statistical models, not only improves decision […]

What do the different cards in Google Analytics 4 (GA4) mean?

Google Analytics 4 (GA4) has introduced a number of changes to the way users can visualize and analyze their data. One of the most prominent features of GA4 is the use of cards in its reports. These cards provide a quick and clear view of the most important metrics, facilitating data-driven decision making. what are […]

What is Google Analytics 4 and how to configure it

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform and is designed to provide users with a comprehensive understanding of their website’s performance. With new features such as machine learning and user-centric analytics, GA4 offers businesses an improved way to track and analyze their website data. This comprehensive guide will help […]

Understanding the Search Generative Experience (SGE)

Google’s Search Generative Experience (SGE) is an innovation in online search that combines artificial intelligence and traditional search to provide more accurate and contextual responses. Origin and evolution of Google SGE Google introduced SGE at the Google I/O event in May 2023, seeking to integrate advanced AI into its products to improve user experience. This […]

The Importance of Pricing in a PrestaShop Online Store

In today’s business landscape, having an online store has become essential for all types of businesses, ranging from small enterprises to large corporations. Choosing the right platform is crucial in this process, and PrestaShop stands out as one of the best alternatives in the market due to its flexibility and customization potential. However, a decisive […]

Top Free SEO tools to rank on Google

When you start to optimize the positioning of your online store, the first thing you should do is to collect the best free SEO tools. As in any job, it is better to spend time planning the task before doing it than having to repeat the task once it is done. As you know, in […]

Methods to combine online and offline marketing

We are completely digitalized, it’s a fact. We spend more and more time connected to the Internet, we use Social Networks to keep up to date with the news of the world around us and we shop from our Smartphone. Twenty years ago this was utopia, when the first cell phones were just beginning to […]

Is email marketing effective?

Email marketing is one of the most effective marketing strategies today. Its actions are applicable to all market niches and allow you to achieve numerous objectives. Increasing traffic to your website, building customer loyalty and generating direct sales are just some of the advantages of email marketing. The answer is yes. Email marketing is effective. […]

What is the open rate and how to improve it

Although there are many resources that we can use to publicize our products, promotions and the way we work, the truth is that very few reach the levels of success that email marketing offers. This provides us with a wide range of metrics that will give us a deeper and more sincere vision of its […]

Audiences in Google Ads: what are they and what do you need to know?

In both cases, display ads and those focused on the search network, we can totally or partially segment them through audiences. These Google Ads audiences are mostly provided by the platform based on user interests and purchase intentions, but we can also import them based on how they have interacted on our website, for example. […]

What is a Promotional Email in Email Marketing

Within the world of Email Marketing we find a wide variety of terms that are important to know in order to create a good Email Marketing campaign. Today we are going to know one of these terms in more depth. Today we are going to talk about what is promotional email marketing in Email Marketing. […]

What is CTR, how to calculate and optimize it?

The CTR (Click Through Rate) refers to the number of clicks on a link in relation to the number of impressions. An impression in Digital Marketing is the number of times an ad is shown to the public without the need for a direct interaction, such as a click or a conversion. The CTR is […]

The importance of the Landing Page in Google Ads

The Landing Page in Google Ads is one of the last links in the chain of SEM actions that we can optimize in our advertising campaigns. Once the user has clicked on one of our ads, he will reach a page whose composition and optimization is important to achieve our goals. What is a Landing […]

Does duplicate content affect the positioning of my online store?

Today I want to talk about a very important SEO factor and one of the most common mistakes when developing content: duplicate content. Duplicate content a priori may not be a problem, because you as a webmaster will think “I’m just explaining to the user what my product or service is about”, but the truth […]

What is Packaging. And how to pack correctly

After the design and appearance of our online store, the packaging is the main letter of introduction of an ecommerce. It’s the first physical contact, the first thing the customer sees from our store, and whether we want or not, it influences their final opinion about our ecommerce. That is why knowing how to pack […]

301 redirects for your ecommerce. What they are and how to manage them

When we start an online store, especially if we do not have the platform parameters optimized or do not know much about SEO, one of the mistakes is often not to develop friendly URLs in the categories or products. And when you realize it, what do you do to fix it? 301 redirects. what is […]

What it is and How to Use Google Keyword Planner

Whether you frequently use the Google Ads platform or if you are starting out in the world of online advertising through ads on the search network, you should know what is Google Keyword Planner or also called the Google Keyword Planner. With Google Keyword Planner you will improve the results of your campaigns thanks to […]

Personalisation is about getting to the heart of customers

In They Live, one of director John Carpenter’s most famous films, the main character is confronted with a harsh reality: we are controlled by an alien race that gets into our heads through big brands and the excessive consumption of the same products, over and over again. Today the reality of fiction is becoming more […]

Artificial intelligence and marketing. Examples and uses

Artificial intelligence has revolutionized the world of digital marketing, especially when it comes to customer service. Many entrepreneurs consider this technology as futuristic or that they cannot yet take advantage of it in the present. But the truth is that artificial intelligence is helping many companies to get to know their users better, offer quality […]

Marketing in your ecommerce shipments

Marketing the shipments of your online store’s orders Last week we talked about how to pack your shipments to ensure their correct transport, as well as their perfect delivery condition. Ttoday we want to dig deeper into the subject and delve into the subject of shipments, so this article will talk about how to do […]

How Google Search Console can help your ecommerce

When we have an online store, what we want is to appear in the search engine results, so that potential customers see us and buy our products. And what better way to achieve this than using a tool of Google itself, such as Google Search Console? It’s surprising how many small online businesses don’t take […]

Learn what Flash Sales are

You’ve probably already heard about about what are flash sales or flash offers, in this article I want to show you the real origin of this practice and why its effectiveness is so good that all the big companies use it. What are flash sales? A flash sale is a type of promotion that lasts […]

Alternative payment modules: Why?

There are still countries ir specific targets (by age, mostly) who, in these days, are still afraid to buy on the internet, especially when it comes to giving their bank or economic data, or simply their credit card number. They fear that someone (“a hacker”) can get those data, and empty their bank account. For […]

What is m-commerce? Pros and cons

Nowadays, we all carry a mobile phone with us. Mainly for social networks or to look for information about something we need. But increasingly, there are users who opt to make purchases from their phone. Broadly speaking, this is m commerce or mobile commerce. That is, it is e-commerce from mobile devices: the sale and […]

How to create the right subject for your newsletter

As we already know, Email Marketing is a feature that is used within the Digital Marketing and is based on sending emails, with news, discounts or information to get both, our loyal customers and potential future customers, are fully informed with what we consider relevant topics. In this way, they’ll have all the necessary information […]