In the competitive world of e-commerce, choosing the right platform for your online store is crucial for success. PrestaShop, one of the most popular platforms, offers great flexibility and a wide range of functionalities. However, to take advantage of its full potential, expert help is essential. At IDX Innovadeluxe, we are PrestaShop specialists and understand […]
Prestashop maintenance mode
Although many do not know it, there are some functions in PrestaShop that can be very useful in specific moments of the creation of our online store. And it is better to maintain absolute control of the movements and actions that will make us stand out from the competition. Otherwise, we could fall into catastrophic […]
How to leverage your online store’s blog to increase traffic and sales
In the vast world of e-commerce, where competition is fierce and customer attention is a precious commodity, your online store’s blog becomes much more than just an informative section. It stands as a strategic pillar that can make the difference between a static digital presence and a dynamic experience that attracts, captivates and ultimately drives […]
Most common mistakes when integrating Google Shopping in PrestaShop
Integrating Google Shopping into your PrestaShop online store can be a great way to increase the visibility of your products and attract more potential customers. However, in the process of setting up and managing this integration, it is possible to make mistakes that can negatively affect the performance of your Google Shopping ads. In this […]
What are Hooks in PrestaShop and How they work
Like every ecommerce management platform, PrestaShop has endless functions that you can juggle within your online store. One of these things are called “hooks”. Today we will see what hooks are in PrestaShop, what types there are and where you can find them. What is a Hook in PrestaShop? To know what a hook is, […]
Alternative payment modules: Why?
There are still countries ir specific targets (by age, mostly) who, in these days, are still afraid to buy on the internet, especially when it comes to giving their bank or economic data, or simply their credit card number. They fear that someone (“a hacker”) can get those data, and empty their bank account. For […]
Top PrestaShop SEO modules you need to know
As we know, web positioning and specifically organic positioning or SEO, has become one of the pillars for any website to increase the visibility of their services or products. In this post, we’re going to focus on eCommerce or online stores. That is, those websites that are dedicated to selling products online. And specifically, those […]
PrestaShop Metrics. What it is and features
Many times, clients who want to grow their business come to our agency but not only they don’t know how to manage Google Analytics (this is normal) but they don’t even have the e-commerce option activated. PrestaShop Metrics arrived in October 2020 to fill this gap. This analytical solution devised by PrestaShop is a simple […]
PayPal APIs: What They Are and How to Get Their Data
In order to achieve a higher number of sales in our stores, it is always advisable to offer different payment methods for users. And PayPal is one of the preferred payment methods for consumers. But if you want to install it in your online store, first of all, you will have to get the PayPal […]
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