An SEO copywriter is not only a digital copywriter, but also masters a series of techniques and tools that allow positioning a website thanks to its contents. In the midst of so much competition between online stores, blogs and websites of different types, the content you offer to your users must be original and of […]
Learn what Pogo Sticking is and how to solve it.
“Pogo Sticking” is a term used in digital marketing and SEO to describe a user behavior that may indicate problems with the website experience or content relevance. This phenomenon can negatively affect search engine rankings and user perception of the website. what is Pogo Sticking? Pogo Sticking occurs when a user clicks on a search […]
Understanding the Search Generative Experience (SGE)
Google’s Search Generative Experience (SGE) is an innovation in online search that combines artificial intelligence and traditional search to provide more accurate and contextual responses. Origin and evolution of Google SGE Google introduced SGE at the Google I/O event in May 2023, seeking to integrate advanced AI into its products to improve user experience. This […]
Top Free SEO tools to rank on Google
When you start to optimize the positioning of your online store, the first thing you should do is to collect the best free SEO tools. As in any job, it is better to spend time planning the task before doing it than having to repeat the task once it is done. As you know, in […]
How to appear on Discover and gain traffic
As you know, Google is the search engine par excellence for all users. If you have a blog, what you want is to attract traffic to generate some income, either with Google ads, doing link building or creating affiliate sections. It is possible that you have been frustrated more than once to see that the […]
Don’t have your blog optimised? Top 10 Technical SEO factors
In this post I want to talk about the way or factors that we have to take into account to optimize a blog for Google. Sometimes, once we have created our blog, either personal or a blog of an Ecommerce or services website, we find that we do not have the necessary knowledge about SEO, […]
What is CTR, how to calculate and optimize it?
The CTR (Click Through Rate) refers to the number of clicks on a link in relation to the number of impressions. An impression in Digital Marketing is the number of times an ad is shown to the public without the need for a direct interaction, such as a click or a conversion. The CTR is […]
Do you have geolocalized images on your website? Do local SEO
The struggle to appear first in Google is constant, every company that has understood the importance of implementing SEO as an important strategy, wants to be among the first positions to be the one who gets the most profit. That’s why I want to talk to you about image geolocation, either for your website or […]
Types of SEO Keywords
Knowing the different keywords is essential to start your SEO strategy. There are several types of keywords, or keywords in English, which are essential to segment the words for which you want to position and hit the nail on the head. More specifically, differentiating between the types of keywords will help you to know how […]
Optimize your ecommerce to sell abroad
The time has come to talk about the main aspects that you should optimize in your ecommerce to sell abroad. Don’t miss any detail, because this is the minimum you should take into account when creating your international ecommerce. And we are going to explain it step by step, so that you know where to […]
Top 5 SEO extensions for Google Chrome
If you are dedicated to organic search engine optimization or you are just starting out, I am sure you are looking for tools that will help you and make your job a little easier. When we inspect how is the SEO of any project, we need to make use of several tools and take into […]
How to do SEO on Shopify to boost your online store
In the digital age, search engine optimization (SEO) is essential for your online store to be discovered by potential customers. If you are using Shopify as your e-commerce platform, you are on the right track. If you still don’t know what Shopify is, you can check out our article where we show you what’s so […]
What is a rel canonical tag in SEO?
In this post I want to talk about the canonical tag for SEO, in a simple but practical way so that the information is useful and you not only understand how this tag affects SEO, you can also put it into practice in your web pages. In a website, whether it is informative, services or […]
What are Hooks in PrestaShop and How they work
Like every ecommerce management platform, PrestaShop has endless functions that you can juggle within your online store. One of these things are called “hooks”. Today we will see what hooks are in PrestaShop, what types there are and where you can find them. What is a Hook in PrestaShop? To know what a hook is, […]
Top PrestaShop SEO modules you need to know
As we know, web positioning and specifically organic positioning or SEO, has become one of the pillars for any website to increase the visibility of their services or products. In this post, we’re going to focus on eCommerce or online stores. That is, those websites that are dedicated to selling products online. And specifically, those […]
Core Web Vitals. Everything you need to know
The user experience is one of the fundamental aspects of organic positioning, because as we know, Google has always looked after its users and they’re increasingly taking it into account. For this reason, in May 2020, Google announced what they call the Core Web Vitals, a series of metrics whose main goal is to help […]
What is a Marketplace? Everything you need to know
In this article I want to talk about Marketplaces and why they have become the most suitable solution for buyers and sellers. Have you ever thought about the possibility of selling your products in a Marketplace and benefit from its features? Undoubtedly in recent years this distribution channel has increased the number of stores considerably. […]
Digital Marketing: 5 reasons to invest
Starting a business is a brave thing to do and it brings many daily learnings. One of them you probably already know. And it is how important Digital Marketing is, the benefits it brings to businesses that invest in it and how it is one of the most relevant success factors of their current success […]
Breadcrumbs. What they are and how to optimize them for SEO
Within SEO there are many factors to take into account to keep your page well optimized for Google, such as quality content, Link Building strategies or technical factors. Another factor to take into account that we appreciate in SEO, has to do with user comfort in navigation, i.e. facilitate an intuitive navigation, so the user […]
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