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What good are the strategies implemented in your online store if you don’t analyze them afterwards? KPIs for ecommerce will help you make a diagnosis of important elements in the performance of your online commerce. If you do not know what is the performance of your digital business and what actions are not giving results, […]

There are many marketplaces that have different advantages and disadvantages. Some of the advantages of these marketplaces include low barriers to entry, low transaction costs and ease of use. The disadvantages of these marketplaces include high risk of fraud, lack of regulation and lack of customer service. All this is what I am about to […]

As the world moves towards digitization, there are many essential applications for online business. These applications help increase productivity and efficiency. There are many applications that can help increase the efficiency and productivity of your business. These include online payment options, marketing automation software, CRM software and more. How apps can help your online store […]

Technology is, without a doubt, one of the best allies when it comes to e-commerce. This is even more evident in today’s world where most people are interconnected and where electronic devices are beginning to conquer all areas of daily life. For that reason, we must be aware of new technologies and the benefits they […]

New technologies have turned shopping into something that is not only satisfying, but also a lot of fun. Now, from anywhere in the world we can get what we want so much. In recent years, the evolution of online sales has brought us a host of innovations that do nothing more than confirm that the […]

FRAUD IN ECOMMERCE On the Internet there is everything, but above all, there are very “naughty” people who know the systems and learn ways to bypass them. Just as in the real world thieves and fraudsters have been professionalizing and learning new ways (sometimes incredibly creative) to take advantage or, directly, to steal from the […]

While it is true that most people who embark on an online store is because they already have a project in mind, either because they have a company and decide to take the step to the online arena, or because they have seen the opportunity to bring a project already thought to reality. But it […]

The home page of your online store is the gateway to your online business. It is the first point of contact with your visitors and the key to retaining their interest and guiding them towards conversion. Home page optimization is critical to ensure that your online store attracts, retains and converts visitors into customers. In […]

Have you ever been told that ecommerce is a world of lollipops where the sun always shines and dreams come true? Do you imagine that setting up an online store is something like opening a profile on a social network? NEIN! WRONG! This is a jungle! A battlefield, where you will learn that survival is […]

How to identify bad customers? Ecommerce represents a series of changes and advantages at the time of buying that are so new for many people that, for some people, it is difficult to understand the limits or concepts of this way of buying and selling, making them use incorrectly or abusively all the ecommerce tools […]

It has been proven that online reviews can increase Internet sales by more than 76%, and that around 82% of users appreciate them positively. This is not surprising, because they are the best way to know with certainty what customers think about a particular product or service, and thus make a better purchasing decision. So, […]

If you have or intend to create your own business as an online store or Ecomerce, in this situation the product catalog plays a fundamental role when creating the website. Specifically, the product catalog is what your online store offers, that is, it is your letter of introduction to the users or browsers of the […]

For many, the Internet is a world full of phantom businesses that appear to be successful. And while it is true that they exist, we can also find profitable online businesses that truly succeed. Businesses that are built little by little and not overnight. Although the vast majority of these ventures do not require a […]

If you are determined to start an online business, one of the first actions you need to take is to analyze the competition. Your business will be as strong as the resources you can dedicate to it, but it will also depend a lot on what others are doing. Therefore, it is essential first of […]

Nowadays, it’s difficult to find people who don’t know what an email is, at least in countries using everyday technologies. For many, an email is an obsolete digital tool which use is negligible for a part of the population. However, the reality is different. Although it’s true that it’s one of the oldest digital systems […]

HOW TO IDENTIFY FRAUDULENT ONLINE SHOPS Some time ago, we published a post that aimed to help merchants avoid fraud in their online store (Here you have it) But, as you know, we also care about the buyer’s point of view and about giving you tips on how to buy correctly online (As a sample, […]

Among the possibilities that exist when it comes to marketing a product or service, a specific model is gaining special importance: the subscription model. Basically, the thing is that instead of charging your customers individually for each product, what you offer them is a subscription service with a series of monthly possibilities to purchase products, […]

November 11th is getting closer and closer, which as we know is Singles’ Day, and this day has a vital importance for e-commerce, since a large number of online stores celebrate this date one of the biggest sales campaigns of the year. AliExpress is one of the largest and most famous shopping portals in China […]

When we want to launch a marketing strategy to promote a series of objectives that we have set, among all the variants that we can use within the promotion of payment we have the PPC or Pay Per Click. As its name suggests, it is a type of advertising in which the chosen payment model […]

Surely many of you are wondering what is cross docking? In this post I want to explain this concept as well as its main features, advantages and disadvantages. Cross docking is a logistics tool or technique, which aims to promote cost savings, an increase in product quality and a decrease in delivery times. This greatly […]

WhatsApp is one of the most popular messaging applications in worldwide. But the conventional app is not made for businesses, and using it for commercial purposes can be considered a SPAM practice by many users. For this reason, in 2018 WhatsApp Business emerged, a new edition designed for use in ecommerce and online marketing. Thanks […]

A priori, we’re all very clear about what a URL is. The address of a page, which “comes up in the browser, at the top”. But really, do we really know how to use them? Did you know that you can take advantage of them to improve your SEO positioning? Well, we’re going to give […]