Once we are going to start a digital marketing strategy or plan, there are some important aspects that we have to take into account from the very beginning, namely: price, promotion, product, distribution… concepts that, surely, are already included in your analysis. What you may not know is that these concepts are part of what […]
Remote work: tips for working from home
Teleworking is becoming more and more possible thanks to the increase of technology and high speed internet access in our homes. This makes more and more companies begin to take it into account for its many advantages, even many people consider it the business of the future, undertaking and earning money from home. As it […]
What is branding?
As people, we all have an identity. We are recognized and differentiated by the way we speak, the way we dress, our gestures… The same goes for a brand that has worked well on its identity: you will know it by its branding. But… what exactly is this? What is branding? Branding is the process […]
Differences between ecommerce and marketplace
Let’s talk about the differences between Ecommerce and Marketplace. The world of e-commerce is very wide. We can find different terms that can confuse us if we do not understand what each of them is dedicated to. To begin with, we are going to know what is the definition of each of the two terms […]
360° product photography to sell more
An image is the most important thing when selling any product online. You won’t get the customer’s attention with a picture of the product that has low light or is not sharp enough to see in detail what you’re selling. However, even very good quality images are often overshadowed by the 360° product photography . […]
Artificial intelligence and marketing. Examples and uses
Artificial intelligence has revolutionized the world of digital marketing, especially when it comes to customer service. Many entrepreneurs consider this technology as futuristic or that they cannot yet take advantage of it in the present. But the truth is that artificial intelligence is helping many companies to get to know their users better, offer quality […]
What to put on the “about us” page?
WHO’S BEHIND THE COUNTER? One of the great forgotten parts of ecommerce, and of the web world in general, is the “about us” page. Because of laziness or because they don’t give it much importance, most companies leave this section a bit parked, including the typical brief explanation about what they do, or referring directly […]
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