Content marketing consists of the creation and dissemination of attractive and relevant content for our target. This content must be totally focused on providing added value for the user, that is, he must feel the center of attention. They must feel that they are being treated as a unique customer, in a very personalized way.
We have already written an article about the definition and different applications of content marketing, so we leave it linked so you can refresh your memory.
Now that we are clear about what content marketing is and its uses, let’s get down to work and try to help you plan and develop a good content marketing strategy for your business, through some tips.
Table of contents
Tips for a good content marketing strategy
We have divided this article into seven tips that we consider necessary to address in order to implement a good content marketing strategy.
Understand where your business is at
This is the base point to start a good content marketing strategy. We must analyze the current internal factors such as the products or services we offer, the prices set, our target, our situation in the market or the channels of contact with our customers.
Our current situation will also be marked by the actions of the competition, so we must pay close attention to the different metrics that will help you visualize the market in which you move.
Finally, we must study the reputation of our brand on the Internet, so that we know what is being said about it.
Define clear objectives
A good content marketing strategy should have one or more clearly defined objectives. Depending on the goals we set (whether it is to increase sales, improve traffic, reputation or visibility), the content to be created should have different approaches.
Master your target
In marketing, as you know, information is the basis of business. Therefore, you must gather all possible data about your target audience to create a profile that represents your ideal audience.
By gathering information about their personality; what they do, where they live, age, gender or what their needs are, we will be able to create a figure that represents our target audience. In this way, we can create content according to their characteristics.
Create and recycle content
Based on your established goals and target profile, you can start creating content. But first you must assess what you want to provoke in your target audience: do you want to build loyalty, do you want to attract them or do you prefer to persuade them? Once you have the answers to these simple questions, you can start working on the content.
Don’t be afraid to innovate. A good content marketing strategy requires being original. Try tutorials, videos, polls, surveys, reviews, etc. Everything is welcome to avoid commercial monotony with our audience, and they will thank you for it.
On the other hand, if you already have content, you can also recycle it. However, you have to evaluate when it is convenient to reuse it.
Mapping content
Once you are clear about your objectives, target and the content to be developed, you must map them based on the stage of the customer’s life cycle. Each user is different and, depending on the stage they are in, they will need a different type of content.
Depending on whether it is a user who reads us daily, who reads our newsletter or if it is the first time they visit us, we must adapt the content to the needs of each type of customer.
Distribute the content appropriately
Even if our content is very original and appropriate to the customer’s situation, if we do not carry out a good dissemination strategy, all our efforts will be wasted. For this reason, we must take advantage of all the dissemination tools (social networks, newsletter, banners, collaborations with other websites, etc.) to ensure that our content achieves optimal expansion.
Analyze metrics
Finally, take advantage of the results obtained with each action. If we detect what works and what doesn’t, we will improve our campaigns and our efforts.
Interpret the data and draw your own conclusions about all the actions related to the generated content.
Conclusion
Although content marketing is nothing new, it is a tactic that we should not neglect in our businesses. Do not forget that the main objective when generating content is that it is attractive to our customer and helps us to convert them, so it is necessary to work a good content marketing strategy.
Deja un comentario