Let’s talk about the differences between Ecommerce and Marketplace. The world of e-commerce is very wide. We can find different terms that can confuse us if we do not understand what each of them is dedicated to. To begin with, we are going to know what is the definition of each of the two terms that we will talk about throughout this post. So that later we can see the differences and understand everything more clearly.
Table of contents
what is Ecommerce?
The main function of the Ecommerce or online store is the sale of products or services. All Ecommerce uses the Internet as a method to perform these functions. There are different types of Ecommerce: B2B, B2C, C2B… All depending on the type of customer to whom the products are going to be sold. Another way to separate the different types is according to the business model that we are going to carry out in our online store. But we will talk about all this in more depth in another post.
what is Marketplace?
When we talk about Marketplace we refer to those platforms where buyers and sellers can make their exchanges. The Marketplace could be called a store of stores, in other words, it could be compared to a shopping mall, but through the network. These places are formed by different brands through which users who wish to purchase a product, instead of looking for a specific brand, they compare the products of different brands.
Differences between Ecommerce and Marketplace
Now that we know what is an Ecommerce and a Marketplace, let’s proceed to see what are some of the differences that exist between Ecommerce and Marketplace.
Hosting
The first difference we are going to talk about is the place where each of your pages are hosted. In the case of Ecommerce, the domain used is a more specific domain, since when referring to a single brand, more personalized domains are usually used, such as, for example, the name of the brand as the domain name. On the other hand, when we talk about Marketplace, the domain that will be used will be something less concrete, which does not specify the type of brands that can be found, since there are several, it is necessary to be something more generic.
Visibility
In the case of visibility on the network is something to take into account when deciding where to place your brand or whether to create a Marketplace or an Ecommerce, since positioning in Google is very important when it comes to growing your brand. The Marketplace will always get more visibility than the Ecommerce, besides doing it in a faster way, because the capital investment will be higher and in them we can find more products and different sellers. On the contrary, in the Ecommerce, as there is only one seller, the positioning in Google is more laborious as well as much slower, because the repercussion that is caused is lower.
Competition
The next difference that we find between Ecommerce and Marketplace is the competitiveness, when we talk about competitiveness we refer to the number of brands competing in a sector to achieve higher sales of their products or services. Logically, in the case of the Marketplace the competitiveness is greater, since in the same page we can find different sellers offering a similar product, which makes people who want to buy that product, have a wider range when deciding on the product. In addition, the time they spend looking at the product of a brand will be less because there is more variety to compare. On the other hand, the Ecommerce will be less competitive, because the users that are visiting our page at the time of being on the page the time dedicated to see our products will be greater because they will only find our range of products.
Customization
When creating an Ecommerce the customization of your page is more extensive, since it allows us to make the modifications that we believe appropriate in addition to the possibility of showing our brand as we see fit. On the contrary happens with the Marketplace, as it is a page where different brands are found, it is impossible to visually draw attention to a specific brand, since the search is usually done by type of products instead of by type of brand.
Investment
In the case of Ecommerce the initial investment will be higher, since it is necessary, for example, the purchase of hosting, domain, in addition to all the creation from scratch. While the Marketplace, since it is not necessary to purchase a hosting or a more personalized page, the investment that we will need to make will be much lower.
Benefits
The last difference that we are going to see between Marketplace and Ecommerce is the amount of benefits that we will be able to obtain in each of the two sites. In the first one a part of the benefits that we receive with the sale of our products will be destined to the Marketplace. While in the case of Ecommerce all the money we earn from sales will go entirely to the person who is dedicated to selling the products.
Conclusion
As we have already explained, the Ecommerce is a place to sell unique products or services while the Marketplace is a place where different types of sellers and buyers are united in a single place. Now that you know what is an Ecommerce and what is a Marketplace, as well as some of the differences that exist between each of them. Tell us what you think and what you think of each of them.
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