Although it may sound strange, or seem unimportant, the sidebar of a blog, that is, the fixed bar that we usually place on the right side of the web, in which we can find different elements, such as the tag cloud, related entries, among others, what we call Wordpres Widgets.
It is not for all known, that this area has or may have a great importance from the commercial point of view, and thus, this space is often wasted by many blog, including only the most normal elements, such as, the latest post, most read post, categories etc ..
Table of contents
what is a Sidebar?
Let’s start by defining what a sidebar is, in general.
The sidebar, is defined as the sidebar that appears fixed that appears in the blogs, it is a very used element in web design, to order and to administer of correct form the information of the blog.
Thus, in the sidebar or sidebar, we can highlight information that we want to give more importance. In the WordPress platform, the sidebar is very easy to create and is done by adding elements through Widgets.
If we see it as an example, in the image below, on the right side of the blog, what you called right sidebar, we can see some highlighted information, such as most read articles or featured blog categories.
This depends on the information you want to highlight in each blog, for example, if it is a personal blog, we may want to highlight a way to subscribe to the blog, or certain services that can be offered, in addition to the featured entries and the most read articles or post.
Also, it may be the case, to find a blog that does not have a sidebar, the reason is usually thought to be distracting to surfers. I always recommend adding a sidebar according to our interests, and see how it is working, if we do not have the expected results, change it.
Sidebar associated to an Ecommerce Blog
This for a personal blog to add elements, such as the most read posts or latest entries, may be the most appropriate, but in the case that the blog is a part or is linked to an online store or Ecommerce, where we sell our products or services, we are missing or losing opportunities to improve sales through our blog, as we are not focusing the sidebar in a commercial way, to improve sales.
With the blog of an online store, we have to take into account several aspects, first of all the blog will act as a source of extra traffic, which a priori has to be the largest source of traffic to the website, so that we improve both the image and brand reputation, ie our popularity in the online world.
In this way, we have to know that a large number of visitors, will come to the online store thanks to the blog, as they can find a post that solves some doubts about the services to products and want to access the online store, to make a purchase.
Therefore, parallel to the main function of the blog, we have to work the conversion in the online store through the blog, and the sidebar is a very important element, we have to use the sidebar of the blogs to sell.
It all starts with a user search in Google search engine, a search for any doubt, clarification to a question, that we solve in our blog.
As we can see in the image, since it is an informative search, the first organic result we see is the page of a blog, a blog that is positioned by the keyword that we have used in our search on Google and, therefore, solved the doubts that are thrown from that search.
In addition, let’s assume that this blog is associated with an Ecommerce or online store, so that what we really want is to redirect visitors of this post to the online store, where they can convert by making a purchase.
Thus, under these premises, it would be very interesting to take advantage of the sidebar of the blog in order to encourage the user to end up in the online store.
Here we will see some ways to perform this action, using the sidebar of the blog to sell.
The first and most important thing is to create relevant content for readers, that is, content that starts from a keyword analysis, so that we are sure that it solves some doubt or clarifies some aspect in which users are interested.
Without quality content for blog surfers, any action on the sidebar will be insufficient and we will not get the results we are looking for.
As I have already mentioned, the sidebar has to generate interest, besides having a great utility when we want to attract potential customers and boost sales.
In this sense, it is important to take into account the following aspects.
Put the most important things first
By this I mean that at the beginning of the sidebar or sidebar, we must place the most important elements in relation to our objectives.
If it is a blog associated with an online store, in addition to improving the image and brand reputation, we want to bring customers to the online store, so the first thing you should see are the categories of the online store, with a link to the category in particular, we can also place top products with the name, price and buy button, and of course with a link to the product page of the online store.
The objectives, more relevant, may be others, such as the subscription form, in this case, this element should be the first to be displayed on the sidebar of the blog.
The rest of the elements that can be placed in the sidebar, will be up to you, but as I said, always in order of priority depending on your goals.
Attractive design without being a distraction
The most important thing, if we want the sidebar to have a correct design, is that the sidebar has to be in accordance with the corporate brand image, and fit as much as possible with the appearance of the blog in particular.
It is important not to make it too flashy, always in accordance with the design of the blog.
Good appearance on mobile devices
As we know, the visualization of content on mobile devices is becoming more and more important, and Google gives more and more importance to this.
Thus, having a good responsive design, properly adapted to mobile devices, is essential.
Conclusions
The sidebar of a blog is a fundamental element, which we can use depending on our objectives, if what we want is to encourage the passage of browsers to the online store, to make a purchase, we must include elements of our products and services with a link to those products in the online store.
If we follow these steps, the sidebar of the blog or the sidebar, will help us to improve sales in the online store.
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