In this post I want to talk about the way or factors that we have to take into account to optimize a blog for Google.
Sometimes, once we have created our blog, either personal or a blog of an Ecommerce or services website, we find that we do not have the necessary knowledge about SEO, to know what actions to take and how to prioritize them.
Therefore, in this post, we will combine tips and good SEO practices for a blog, with which you do not need prior knowledge in SEO, just follow some guidelines, either in the home page of the blog or when publishing posts or entries on your blog.
Table of contents
Reasons why it is essential to SEO your blog
At first, the blog serves to solve the possible doubts of your users, related to the sector in which we find ourselves, for example, if it is a blog about an online pet store, we will talk about issues related to pets.
For the blog and the posts published, have traffic, it is necessary to adapt it to Google and consequently to potential readers, this is where it influences the seo actions that we will take both in the blog and in the posts we publish.
Since the users, who are looking for a specific topic of which we have created a post, solved that doubt of the user, they will find it in the first pages of the search results, therefore we need to position the posts so that they appear in the first or the first positions in the SERP or search results.
In this way, the blog can help us, either to generate traffic if it is a personal blog, to show our services or redirect traffic to our online store improving sales. All this happens by properly optimizing the blog for Google.
In an Ecommerce traffic to the blog should be the largest source of traffic to the online store, around 70% of total traffic, with these data in hand, we can see how the blog becomes a fundamental aspect, to get more traffic and attract traffic to the online store, which consequently will increase sales
SEO for your blog, how to optimize your blog for Google
When we talk about optimizing a blog for Google, we are referring to optimize a blog for search engines, in this case Google, here we combine all the actions that we can perform and serve to improve the ranking of the blog in the SERP.
In this way, we can differentiate two types of actions, On page SEO optimizations, and Off Page. What we intend to do is to adapt both to ensure the best chances of success of the blog.
On Page measures refer to the actions we will take on the blog itself, whether they are titles, meta titles, meta descriptions, images, structured data, etc. Off Page measures refer to external factors, such as the correct strategy of external linking or link building.
Next, we will see and explain the most relevant factors for the SEO On page of your blog.
SEO On page for your blog, things you need to know
As we have already mentioned, SEO refers to a series of actions, both inside and outside the website, in this case a blog.
One of them is the content, this is essential, the content should not only be of quality for the user, but in the same way, we must take into account that it is of quality for Google, this will be achieved by adding keywords that relate directly to the search intent of users for the particular topic.
Eye-catching photos, videos, improve the acquisition of readers, besides having more chances of keeping them in the long term, in the same way, seeing positive comments or ratings, as well as the time spent on the site, have a positive impact on improving the position in the search engines.
Another important factor is the performance of the blog, this factor is usually more neglected, and is directly related to the speed or loading time, this in recent years due to algorithm updates has become more important.
The factors that we have to take into account to improve or optimize the loading speed, are varied, here are the most relevant to always keep in mind.
- Hire a hosting environment that suits our needs, in relation to the CPU, working memory, disk space, email requests, etc.. This we can discuss and clarify with our hosting provider.
- Possibility of having a responsive or mobile design, this is essential.
- Choose a template or theme that is not overloaded, but in turn have the functionality we need and with good design possibilities.
- Use the necessary plugins, if we have many active plugins that we do not need we will increase the loading speed of the blog unnecessarily.
- Have a regular control over the database
- Perform a compression of images, HTML, CSS JavaScript, cache.
SEO tips for blog post publication
Let’s focus on the most important SEO aspects to always keep in mind when publishing a post, so that we get a wider audience and the right target audience.
Regularity in the publication of posts
It is essential that we set a periodicity or regularity in the publication of post, to always publish on the same days, such as, for example, every Tuesday at 11:00 am.
It is important, because every time we publish a post, what we are doing for Google is to update the content of our blog, ie, we send a ping to Google saying that the blog content has been updated, if we maintain this regularity Google bots will get used to crawl your blog on these dates, so the optimizations will be seen more quickly and efficiently.
Adding keywords or target keywords
SEO ultimately positions keywords, so it is important that these are found in the content.
Before starting to write a post, we have to carry out a keyword study, to know what words users search for, the content we are going to write and of course with a correct search intent.
Once we have this list of keywords, we will add them throughout the text in the most natural way possible, we will consider adding some of them in bold and italics. This will make it much easier for Google to recognize the subject of the post, in relation to the users’ searches, to list it in the search results.
URL Optimization
Normally, when creating a post the URL is generated automatically, so we will have to optimize it for SEO before publishing the post, these are the factors to take into account.
- Avoid nesting in the URL, that is, after the main domain we will have the part of the post URL with nothing in between.
- Enter the target keyword in the URL.
- Never use strange characters, such as question marks, accents, the letter ñ, etc..
- The URL should never exceed 115 characters. Make the URL as short as possible without losing meaning in relation to the landing page.
Image optimization
It is important that our posts are equipped with multimedia content such as images, we will have to add a featured image that will appear at the beginning of the post and the images that we consider necessary throughout the body of the post.
When uploading or placing the images in the post, we will have to take into account the following factors.
- Add the keyword in the alt text of the images, not repeating the same word in the alt text of two different images.
- Add it compressed
- Resize and add them with the dimensions they will occupy in the post.
The content of the tags), Google and other search engines will decide for themselves what content to display on the result pages.
On the other hand, each page should have a unique title so that search engines have no doubt about which page is more relevant to one keyword or another. A duplicate title does not rank, in addition to penalizing all those pages with the same title.
Variety of content
Within the same global theme, we have to look for varied topics, depending on the interests and doubts of our target users.
The variety of contents is something that search engines value positively, since it is understood that the reader has a multitude of information that can be useful in the blog.
Content length
For a content not to be classified by Google as thin content, it must have at least 500 words, otherwise Google will understand that it is thin content.
Search engines prefer long texts, but not excessively long, we can say that around 1500 words would be ideal.
Take advantage of external resources
We can link our content to external sources, this will be valued by Google, since these sources are understood as complementary information to the post that is of value to the user.
Leverage internal resources
Linking to internal resources, that is, to other posts or sections of the blog, as long as they improve or complement the information of the post from which they are linked, will be positively valued by Google.
In addition, it will improve the time of permanence and decrease bounce rate, on the other hand, we will be encouraging users to browse the blog and visit other sections or post.
Optimization for mobiles
As we know, people increasingly use cell phones to consult information or to surf the Internet, read blogs, so it is essential that your blog has a responsive design, so that it can be read perfectly on mobile devices.
Conclusions
As we have discussed in this post, the blog is an important part of the strategy of any business, as it will increase traffic, brand reputation and end users, therefore, we must implement the necessary actions to improve the SEO of our blog.
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