Instagram is becoming a more and more powerful Social Network, adding new features to sell, such as Instagram Shops or the Instagram Map functionality.
One of the most common problems within those businesses present on Instagram, is not finding the ideal customer within this Social Network. That’s why today I want to tell you how to get your customers to find you on Instagram thanks to geolocation techniques on this Social Network. Let’s get to it!
Table of contents
what is geolocation on Instagram?
As we have already told you in previous posts, local SEO is very important for your business. Whether you have a physical business as if you have a PrestaShop Online Store. Within the Social Media area this does not cease to be relevant, and is that local SEO can also be performed within RRSS and of course, within Instagram.
In the case of Instagram, geolocation consists of nothing more than indicating where your business is located using different tools that we have available within the Social Network. We are going to analyze these tools one by one later on.
But first, let’s see why it is important to geolocate on Instagram so that your customers can find you.
why is geolocation important on Instagram?
The main reason why it is important to geolocate your profile and your content on Instagram is, as we have already mentioned, to get your customers to find you on this Social Network.
It is possible that you are following a good content strategy in your professional Instagram profile, even that you have a good optimization of your profile. However, there is a very important detail that you may be overlooking: geolocate your profile and your content.
If you do not geolocate on Instagram, it is very likely that you are gaining followers interested in your content, but who are not really your ideal customer, since they are not willing to go to your local business or directly, if they visit your website, they will not be able to receive your products at home.
This type of users are still useful, as they provide you with information about new areas that may be interesting to expand your business. On the other hand, they also increase your community and can surely generate good engagement.
However, those users who can buy your products will not have found you yet. And that, therefore, is a serious problem and perhaps the main reason why you are still not selling everything you expect on Instagram.
How to geolocate on Instagram
Once we have seen what is geolocation on Instagram and why it is so important to get your customers to find you, let’s see with what tools, provided by this Social Network, we can perform geolocation on Instagram:
Map on Instagram
The Instagram map is one of the main elements that a Social Media will take into account to perform geolocation on Instagram. This map, works somewhat similar to Google Maps, although it has some particularities:
- Within the Instagram Map we can see geolocated featured content, whether they are Posts or Stories.
- We can see where a business is located and what are the contents of that business that are geolocated there.
This tool is very powerful, using it with a good geolocation strategy, it will help you to geolocate, not only where your business is located (in case you have a physical store), but also to geolocate in places where you are not located but you want to be seen.
In addition, those users who geolocate their content where your business is located, will serve as real micro-influencers and totally free!
Location stickers on Instagram
Location stickers on Instagram are part of those “tags” that serve to indicate to Instagram that a story is being made in a particular place.
With these stickers you, as well as users using your location, can add geolocated content to the Instagram Map.
In this way, as you can see, you will increase the reach of your posts and you will also be showing yourself to an audience very close to your business, increasing the chances of gaining followers who really are your ideal customer and therefore end up converting on your website.
Location of your posts
With the location of the posts something very similar to the stickers of Instagram stories happens. In this case, the difference is that this location is added in the post settings and not as a “sticker”.
Location of your Reels
In the case of Reels, it is also possible to geolocate them. As with posts, this is done in the Reel settings. Play with different locations, of those areas where you send your products and get followers really interested in the products on your website.
Paid advertising on Instagram
As you can see, with the help of a Social Media professional, you can get very good organic results, but also paid advertising will be your great ally.
This paid advertising, to avoid scares and optimize resources, we recommend that it is also managed by a professional.
Through Paid Media campaigns, you will get closer to your ideal client, as long as they are well managed and have created audiences that not only think about what your client is like, but also where they are.
In conclusion
As we have seen in today’s post, performing geolocation techniques on Instagram provides quality followers willing to buy our products.
These geolocation techniques on Instagram, added to a good Social Media strategy, will be an ally to take into account.
In IDX Innovadeluxe we have a team of Social Media professionals who can help you sell through Instagram. If you want information about our Social Media services, just contact us here, we want to meet you!
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