If you are a regular internet user on the network of networks, surely you have stumbled a thousand times with those notices related to the policy of use of cookies on various websites. But do you really know what cookies are and what they are used for?
Cookies have a dual purpose depending on the perspective from which you look at them.
Firstly, they are important for websites, because they allow storing valuable user information and secondly, they are intended to personalize the browsing experience of each user. Do you want to know more about cookies policy? Below you will find the answers you are looking for, read on to find out.
what are cookies on the Internet?
A cookie is a piece of information sent by a given website and received by the user’s browser. This allows to identify the user, storing the history of activity that has had on that specific website.
Usually it is not the web pages that create the browser cookies, but they are managed by third parties, mostly reflected in advertising companies. In this way they control the interaction of users of different websites and analyze their preferences to offer a more personalized browsing experience.
Cookies in digital marketing are an essential element to know users in depth. In this way, advertising agencies know what content you prefer to visit and what kind of information you are or are not looking for.
Types of cookies in IT
Session cookies are the most common and have the shortest life span. These are deleted when you close your browser, while persistent cookies are stored for a certain period of time.
The latter allow information about user preferences to be collected over a period of time, although they can be deleted by clearing the browser data.
Secure cookies are those that store encrypted information in order to protect user data. They are used only in HTTPS connections and prevent them from being breached in cyber attacks.
Zombie cookies are stored in the device and not in the browser as the previous ones. In this way they can be accessed regardless of the browser you are using.
You must make sure that the cookie policy of your website does not represent a threat to the security and data protection of users who visit it. Especially if you have installed a system that stores third-party cookies.
This is a very important issue, due to the growing number of computer attacks that have violated the privacy of thousands of users. However, it is still a tool to know in depth the users of your website.
Thanks to this, you will be able to know data such as gender, age or the country from where they visit your page. In addition, it is a valuable resource for each user personally, with the aim of enjoying a personalized and intelligent browsing experience.
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Basic information on data protection
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