Black Hat SEO refers to the set of strategies, techniques and tools that allow positioning a website in an unethical way. This is done without following the rules established by Google for the creation of web pages and their positioning.
They are usually used to climb positions in search engine rankings quickly and easily. However, search engines such as Google are becoming more and more demanding and penalize websites that try these strategies.
do you want to know more about Black Hat SEO? Learn even more about this topic with our post and discover what you should not do to try to position your website.
what is Black Hat SEO?
The term Black Hat SEO comes from a cinematographic reference related to cowboy movies, mainly American. In these films, the antagonistic characters, the ones we all call ”the bad guys”, wore black cowboy hats.
Therefore, making analogy to this detail, unethical positioning techniques have been qualified as Black Hat SEO, while those accepted by Google are known as White Hat SEO.
Although we are talking about unethical strategies that can be penalized by search engines, they are still not illegal. Many companies and SEO experts use them on a daily basis because they can benefit in some way if Google does not detect them.
However, they are still unprofessional positioning techniques and will certainly not bring good results in the long run. Therefore, we recommend you not to make use of these strategies to position your website.
Examples of Black Hat SEO
The Black Hat techniques that are currently used are many and varied. Interrupting the navigation of Internet users, limited user experiences, execution of meaningless actions or interactions and spamming are just some of the most commonly used Black Hat SEO strategies.
Keyword Stuffing is an example of Black Hat SEO that is widely used, even without being aware that it is a strategy that can be penalized. It refers to the excessive use of certain keywords in a single piece of content.
Keyword over-optimization can be considered by Google as spam. So, if your goal is to rank for a specific keyword, this is not the way to go. Experts recommend that the keyword should have a density in the text of about 2 or 3 percent.
Mass Mailing is another of the most penalized Black Hat SEO techniques. Many companies use it to try to reach a larger number of users who may not have authorized to receive any email.
These are just some of the Black Hat SEO strategies that you should avoid in order not to be penalized by Google and lose your privileged position in the ranking.
The ideal is to optimize the content of your website and improve your SEO positioning in an ethical way, with hard work and effort. In this way, the results will surely be enjoyed for a longer time and users will appreciate it.
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