What is Content Marketing?

Content marketing encompasses all the techniques designed to achieve greater visibility and relevance on the Internet. It usually focuses on writing content of interest to the public, adding images, multimedia, e-books, applications and other resources that maximize its effectiveness. Content marketing can be carried out in social networks, blogs, discussion forums or any other platform. Since the beginning of the Internet, content marketing has been an essential part of any online marketing strategy.

Table of contents

1 why use content marketing?
2 The 6 most commonly used types of content
3 Content marketing examples

why use content marketing?

In addition to improving search engine positioning, a good content strategy allows for greater segmentation, credibility, differentiation and engagement. When content writing is focused on creating and disseminating quality and interesting resources, the public acquires a better image of the brand, and helps to spread it on its own initiative.

The 6 most commonly used types of content

Numerous formats can be applied in the writing of relevant content for the public. Therefore, here we will see what the 6 most used types of content are in practice:

1. Step-by-step instructions

Very useful in how-to articles The steps are numbered and usually have a photo accompanying the title, and others at the beginning of each instruction.

2. Call to action

The call to action or call to action (CTA) is included at the end of each entry, and aims to make the user perform an action, such as posting a comment, sharing the resource or accessing an online store.

3. Infographics

Infographics combine text, images and graphics. They are one of the most attractive, persuasive and easy to understand types of content. In fact, they generate three times as many comments, likes and shares as any other resource on a website.

4. E-books

E-books are among the most shared types of content by users. In addition, they give an image of professionalism, commitment and seriousness.

5. Images

Users tend to overlook publications that do not contain at least one image. Posting text without images is a terrible practice when we do content marketing on social networks, or on any other platform.

6. Videos

Videos are vital for any serious content strategy. In an increasingly visual world, they are imposed as one of the types of content par excellence.

Content marketing examples

There are successful examples in content marketing that show us how to put our strategy into practice. Let’s take a look at some of them:

Bruguer’s Visualizer app: it is among the 100 most downloaded apps in the AppStore and launched the brand to a level of acceptance like never before.
Beautyandthecity: excellent Maybelline blog that talks about beauty, and every day publishes news, tricks, step-by-step tutorials and YouTube links.
La librería digital de Vilma Nuñez: in addition to e-books, it offers workbooks, templates, videos and free resources
Thewotme: an online travel magazine with everything from travelogues to videos and interactive maps.

These examples show the importance of including all kinds of formats when implementing our content strategy. But variety is not everything: you need good quality and to empathize with the user.