What is digital marketing?

Digital Marketing is a form of marketing and advertising that is developed in digital media, more precisely on the Internet. It differs from traditional marketing in several aspects, especially the platforms used: websites, email, social networks, mobile applications and SMS. But it also tends to extend to other more classic platforms such as radio and television. In fact, the most common is to combine digital and traditional media.

Other distinctive features of Digital Marketing are a collaborative environment, market segmentation, the use of multichannel communications and online behavioral advertising, optimization for Internet search engines, among others typical of this form of marketing.

Digital Marketing Techniques

Among the most important Digital Marketing techniques are:

• Search engine optimization and advertising (SEO/SEM)
• Content Marketing
• Email Marketing
• Display Advertising
• Web Analytics
• E-commerce

The success of online marketing and advertising campaigns depends on the right combination of these techniques, depending on the business model, the target audience and the changing dynamics of the Internet, not to mention other factors.

what is 360º Digital Marketing and what is it for?

Digital Marketing 360 includes actions from different areas so that they act as elements of a system whose purpose is to position the brand or company as well as possible. Among its fundamental strategies are:

• SEO: Search Engine Optimization, or Search Engine Optimization
• SEM: Search Engine Marketing, or Web Search Engine Marketing
• SMO: Social Media Optimization, or Social Media Optimization
• CRO: Conversion Rate Optimization, or Conversion Rate Optimization

360 Digital Marketing also uses traditional marketing and advertising strategies such as billboards, the use of classic platforms (print, radio and television) and point-of-sale promotion, among many others. One of the best examples of 360 Digital Marketing is the positioning strategy of Amazon, Inc.

Digital Marketing Services

There are many digital marketing services that an agency related to this branch can offer. Among them, Inbound Marketing services, E-commerce, website and mobile application development, Email Marketing, Social Media Management and PPC campaigns. Usually, the same agency provides several digital marketing services at the same time.

5 tips for Digital Marketing

Here are 5 tips for Digital Marketing recommended by the best specialists:

1. Optimize the SEO of your content

It is not enough to write a lot of SEO content. The quality and relevance of the text, the use of images, links and the right choice of keywords is vital. It is also a good practice to accompany the content with videos, infographics and e-books.

2. Increase your presence in social networks

Every day, social media are more important for Digital Marketing campaigns. Therefore, you should increase your presence in Social Media platforms such as social networks, blogs, discussion forums and others.

3. Go visual

Experience has shown that users pay more attention to content with images, especially in social media. It is vital to pay attention to the quality of our visual resources and their adaptability to mobile devices.

4. Create a YouTube channel

This social network is one of the most visited in the world. In addition, one of the best ways to position a brand in the consumer’s mind is through videos, as they are more attractive than other formats.

5. Monetize your website

By monetizing your website, you increase the chances of earning from your online activity. That way, you can generate more resources for your marketing strategies.

These Digital Marketing tips are universally applicable, as they are useful in all examples of Digital Marketing that you can find, from start-ups to large companies.

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