What is Google AdWords?

Google Adwords is Google’s pay-per-click platform and its main source of income. It is used to insert ads on search results pages (SERP: Search Engine Result Page), thus gaining greater visibility. When a user searches for a term related to a product of our company, the ads appear with the other search results, both at the beginning and at the end of SERP.

Thousands of businesses use AdWords, from individuals and start-ups to large companies. In fact, about 20% of search clicks worldwide come from adwords advertising.

Next, we will talk about what Google AdWords is for and how it works, as well as its quick version: Google AdWords Express. Also, how to integrate it with Google AdWords Keyword Planner to get better results.

what is AdWords for?

Although there are other big search engines like Bing and Yahoo!, Google AdWords is the most complete and powerful. It is part of a system that works as a whole, together with the services and tools for bookmarking, geolocation, web analytics, social media and advertising offered by the company. It can be said that, currently, such a system is the backbone of the Internet. Therefore, investing in Google Adwords is the best possible bet. No other company can currently offer better sponsored advertising support than Google.

Moreover, AdWords is cost-effective despite its magnitude and importance. You only have to pay for the results obtained and the cost is relatively low. Even individual entrepreneurs with a small budget can invest in an Adwords campaign and make a profit.

how does Google Adwords work?

Once we know what Adwords is for, the next step is to know how it works. To do this, we must be familiar with the concept of pay-per-click (CPC: Cost Per Click). Pay per click means that the advertiser pays Google when a user clicks on its ad. The price of clicks is not fixed but depends on several factors.

Similarly, where the ad appears depends on the ranking given by Google. This ranking includes the following factors:

• Maximum CPC: price for which you are willing to pay for the ad keyword
• Quality Score: quality level of that keyword on a scale of 1 to 10, according to the expected click-through rate, as well as the relevance of the ad and the landing page.
• Expected impact of extensions and other ad formats

This means that paying more does not guarantee results. A competitor who pays less per click may have a better ranking if its ad has higher quality, relevance and impact. It is important to take these factors into account when managing an Adwords campaign.

Google Adwords Keyword Planner

Knowing what Adwords Keyword Planner is for is essential for adwords advertising experts. It is a tool with which we can choose the best keywords for our ad. The lists it offers are very accurate and are updated all the time. Therefore, with Google Adwords Keyword Planner we can choose the optimal keywords at the right time.

Google Adwords Express

If you do not have time to manage your Adwords campaign, you may be interested in knowing what Adwords Express is for. It is an extension that automates the management of Adwords advertising, without having to be aware of the daily tasks and ad management. Google Adwords Express is easier to use and configure than Adwords, although it is less powerful than its main application.

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