Google Analytics is a free web analytics tool developed by Google. The information it offers allows you to know the behavior of websites and their users, as well as other interesting data such as web traffic, conversions, bounce rates, sections visited, etc.
Therefore, every online marketing expert should know what Google Analytics is for and how it works, as it is the most powerful tool of its kind today.
Those who have never used it before or need to improve their skills have at their disposal Google Analytics demo, a “laboratory” that provides real web analytics data and allows them to experiment with different configurations. They can learn how Google Analytics works and how to use it.
what is Google Analytics for?
Google Analytics provides vital web analytics information for any SEO or online marketing campaign. It allows us to be aware of the users who visit our website, through data such as:
- Device, browser and operating system they use to access
- Search engine that brought them to the website: Google, Bing, Yahoo!, etc.
- Geographic origin
- Tastes and preferences
- Time spent on the page
- etc.
It is also excellent for tracking our SEO/SEM strategy, and to know how well it is working.
By analyzing the performance of the website, we can better understand the user experience of the site, page load speed, images and scripts, etc. Also manage the web analytics of the site, through data such as number of visits, most visited site pages, session duration, etc.
how does Google Analytics work?
Knowing how Google Analytics works is quite easy. Its activity consists of 3 main processes:
- Data collection
- Processing of collected data
- Generating reports
To collect data, Google Analytics sends a JavaScript code to the user’s browser and installs a cookie. In this way, it can obtain all the user’s information, from the moment he/she enters the site until he/she leaves it.
the data are raw, so Google Analytics proceeds to the second stage. Here, it converts the data into structured information ready for the third process: generating the report.
Reports can be default or customized. When customized, we can at a glance know everything we need to improve our online marketing campaigns.
Google Analytics: demo
At first, knowing what Google Analytics is for and how it works becomes complex because of the amount of configurations it requires. To learn how to use it, Google provides its users with a demo account: Google Analytics demo.
The data comes from the Google Merchandise Store, and includes information on transactions, user behavior and traffic sources (organic, search engine advertising, display, etc.). That way, you have Google Merchandise Store reports and data related to Google Ads and Search Console at your fingertips. You can also add filters, change the view of the reports, compare performance in different periods, create segments, attribution models and custom reports, etc.
To use Google Analytics demo, you only need to have a Google Analytics account, which is visible from the main page. When you no longer need it, it can be deleted without any problems.
Subscribe to Newsletter
Subscribe to our newsletter to be informed about Innovadeluxe news and offers, and you will also receive free information about marketing tips to increase sales in your business.
Basic information on data protection
Responsibility: We inform you that the personal data you provide by filling in this form will be processed by IDX with CIF: B86091451 as the company that owns and is responsible for this website. Purpose: The purpose of the collection and processing of personal data is to manage the request for information on products, services or commercial promotions offered by IDX through www.innovadeluxe.co.uk. Legitimation: Consent of the interested party. Recipients: Our system hosts the information on servers located at www.ovh.es, and we also use Acumbamail.com to manage our email communications. Rights: You may exercise your rights of access, rectification, limitation and deletion of data at rgpd[at]innovadeluxe.com as well as the right to lodge a complaint with a supervisory authority. Additional Information: You can consult the additional and detailed information on Data Protection in the Legal Notice.