What is Google Search Console?

Google Search Console is one of the main webmaster tools of Google Analytic. Thanks to its various monitoring, maintenance and optimization options, it allows you to work on the way Google understands and displays a website to achieve optimal SEO results.

In this article we will see why to use Google Search Console and what are its most important functions, as well as how to configure Search Console in Analytics. This way, you will have no trouble understanding what Google Search Console is and what implications it has for a digital marketing expert.

why use Google Search Console?

Google Search Console reports provide vital organic traffic information:

device and geographic origin of users
average position of the website
number of sessions and pages/session
queries per page
bounce rate
conversion rate
transactions and revenue
…

These data are decisive when it comes to knowing how well positioned your content is, and making decisions to improve indexing. Let’s see, therefore, what are the main functions of Google Search Console.

Google Search Console features

With Search Console you can check if your site is indexed in Google and solve any problems related to it. You can also check which sites are linking to yours, what queries make it appear in the search engine, how often this happens, and what percentage of those queries produce a click.

Another reason to use Google Search Console is that you can directly ask it to index any content update (e.g., a new article, an edit to an old one, etc.). This way, you don’t have to wait for that content to rank “on its own”.

Using Search Console, it is also possible to solve problems relatedtoduplicatecontent, AMP pages and user experience on mobile devices, among others.

Another advantage is that Google notifies you when it detects an indexing problem, specifying exactly what happened and why. In other words, you don’t have to go into Search Console every time you want to know if there is a problem.

With the above, it is possible to say that Google Search Console is one of the best webmaster tools available for SEO experts.

how to configure Search Console in Analytics?

The first step to configure Search Console in Analytics is to enable the data sharing option. To do this, simply log in to Analytic and add your website.

Then go to the Manage section, where you can manipulate the properties you want using the Account, Property and View menus.

The site URL appears as another property. If it is not defined, you simply add it by selecting Add property. Then you type the address and click Save.

Later, you will be able to modify other properties and select the report views you need to query the ranking of your website.

By using webmaster tools like Google Search Console you have the possibility of almost complete control over the positioning of your website on the Internet. However, like any powerful tool, it requires a certain learning process to master it.