What is keyword research?

Keyword research or keyword analysis consists of finding those keywords that allow us to get a better positioning in search engines.
Let’s see why keyword analysis is important, what keyword research tools exist and how to do free keyword research for your SEO campaign.

Table of contents

1 why is it important to do keyword research?
- 1.1 Supply and demand
2 Paid advertising in Adwords
3 Keyword research tools: how to do free keyword research?
4 Google Keyword Planner

why is it important to do keyword research?

Not all keywords related to the same idea offer the same results. We can see it this way, they are subject to a sort of supply and demand law that depends on search volume and availability.

Supply and demand

Supply, in this case, would be the availability of the keyword. This availability is determined by the competition, since we are rarely the first to use a given keyword. If we use the same keyword as a strong and well-positioned competitor, we will always be behind in the results pages.

On the other hand, keyword demand is determined by search volume. That is, how many searches are performed using that keyword. If it has a low search volume, it would be unprofitable to use it in our content.

In both cases, we must make a good keyword analysis to find the most profitable keyword and get the most out of the content of our website.

Paid advertising in Adwords

To say that a keyword has value and that it obeys the laws of supply and demand, just as a product might, is not a metaphor but a reality.

For example, when advertising on Google Adwords, the first thing we do is to acquire a keyword for our ad. The advertiser who pays more will be better positioned in the Google Search ads area. Throughout the campaign, the word can gain or lose relevance depending on the volume of searches and the number of clicks the ad receives. This will determine the cost per click of our ad.

Therefore, doing a good keyword analysis from the beginning can save us a lot of money in advertising.

Keyword research tools: how to do free keyword research?

There are excellent paid keyword research tools such as Word Tracker and Keyword Spy, which offer numerous options for advanced keyword research.

However, many people wonder how to do free keyword research to save money that they could use for more complicated aspects of their SEO campaigns.

If you are one of them, you will be interested to know that there are plenty of free keyword research tools such as Keyword Finder, Screaming Frog and Keyword Shitter, among others. With them you can find thousands of keywords, whether head, middle tail or long tail, to use them in the content of your website or in sponsored ads.

Google Keyword Planner

However, the consensus remains that the most effective of the keyword research tools is the Google Keyword Planner. The main advantage of using Google Keyword Planner, besides allowing you to do free keyword research, lies in the fact that it is fully optimized for keyword analysis in the Google search engine. Not to mention its ease of use and the variety of options it offers.