Off-page SEO (also called off-site SEO) is the branch of SEO oriented to the search for backlinks, i.e. links pointing to our site from other websites. The way we get backlinks is called link building, and it is the backbone of off-page SEO. As with on-page SEO, the goal is to achieve greater visibility in the major search engines.
Having explained what off-page SEO is, we will see shortly the reasons why we should include it in our online marketing campaigns and, of course, how to improve the off-page SEO of a website.
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why use off-page SEO?
Google Search positions web pages using a set of algorithms that consider a multitude of factors, but the 2 most important are the quantity and quality of backlinks.
The quality of backlinks depends on the page rank of the pages that generate them. A link coming from a well positioned website has more quality than another one coming from a newly created blog.
The same is true for other commercial search engines such as Bing and Yahoo!
If our off-site SEO strategy achieves a large number of backlinks, and a good part of these come from important sites, we will achieve a considerable improvement in our positioning in search engines.
how to improve off-page SEO?
In order for you to know how to improve the off-page SEO of your website, here are some of the techniques most used by experts.
Internal and external link builing
Link builing or link building can be done in 2 ways: internally or externally. Internal link building in off-site SEO means creating links between the pages that are part of our website. This improves its usability, accessibility and architecture, features highly valued by search engines.
Link baiting
Link baiting is based on placing backlinks in other places like blogs, discussion forums, directories, social networks, etc. A very good practice is to create, for our page, a blog and profiles in the most important social networks.
Something to keep in mind is that the content with links must be attractive, so that users decide to share it and, in this way, the backlinks will spread without difficulty
Registering our website in directories
Web directories are a very effective tool when it comes to improving our off-site SEO. So don’t miss the opportunity to get your site listed in them.
Let’s see some directories that could be useful for you:
- Cataloxy: a directory of companies little exploited but with a good position in search engines.
- Yellow Pages: as you know, yellow pages are usually among the first results of Google Search results pages (SERP).
- Indizze: here you can put detailed information about your business so that other professionals in your area know that you exist
You can also go to other directories such as Vulka, Local empresa, Hotfrog, 101 empresas, 11870, Acepto and Espainfo, among many others.
At this point, you already know what off-page SEO is and how to improve the off-page SEO of your website. But keep in mind the following: when putting it into practice, you will have to complement it with on-page SEO techniques to get the best results.
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