What is SEO On page?

SEO (Search Engine Optimization) can be approached in 2 ways: on-page and off-page. Here we will discuss what on-page SEO is, how it works, how to improve the on-page SEO of our site and what on-page SEO tools we can use for it.

what is on-page SEO?

On-page SEO is the branch of SEO that deals with optimizing the architecture, usability, accessibility and content of websites. A site that does not meet the minimum quality standards will not appear in the search engine results pages.

Architecture

The architecture of a website involves the internal structure of the pages, i.e. the way they are organized and linked. Each page must comply with HTML best practices, as well as the correct and hierarchical use of tags.

Usability

Usability has to do with the user’s experience on the site. If the interface is complex and unintuitive, the user will lose patience and end up abandoning the site. This leads to a decrease in the bounce rate, the duration of sessions and the number of pages opened per session.

Accessibility

Usability is the ease with which users can access the site’s content. A site that takes a long time to load, contains few internal links or does not display well on all browsers and/or devices will get a poor rating in search engines.

On Page SEO and content

Content is nothing more than what the user reads and views within a web page: text, images, videos, gadgets, etc. The most important element here is the text, which must:

• make sense, have unity and good grammar
• have an adequate keyword density (keywords)
• be organized in headings and subheadings (h1, h2, h3, etc.)
• include links related to the topic
• etc.

On the other hand, there are the images. It can be said that a text without images is unattractive, so the user may be tempted to leave, thus causing a bounce that would negatively influence the rating of the page.

Now that we know what is SEO on-page, the next question to address is how to improve it on our website.

how to improve on-page SEO?

Here we explain how to improve on-page SEO with some practical tips:

• Carefully select the keywords of the content we are writing, depending on its relevance, search volume and level of competition.
• Our site must have its own domain, whose title and domain extension (.es, .com, .net, .org, etc.) is related to what we do.
• Look for a good hosting or web hosting. If we have adequate space on a good server, our site will load fast and without problems…
• Ensure that our domain has a SSL security certificate, especially if you use sensitive transactions: online payments, exchange of private information, etc..
• The pages must be responsive or adaptive: they must be able to be displayed without problems on all types of devices.
• Make sure that the site architecture meets web quality standards.
• Hire creative and expert copywriters who are proficient in professional on-page SEO tools.

On-page SEO tools

To detect the SEO deficiencies of our website and monitor the progress we make from now on, it is best to use on-page SEO tools such as Google Analytics, Google Search Console and Visual SEO Studio, among many others.

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