What is Social Media?

Social Media literally means social media, and refers to the techniques, tools and platforms that enable interaction between individuals, companies and brands. Not to be confused with social networks, which are a social media platform, such as blogs, discussion forums, multimedia supports, bookmarking and geolocation services, etc. For a Social Media Marketing campaign to be successful, we must take into account all the platforms at our disposal.

why Social Media Marketing?

A question that some experts still ask themselves is:why do Social Media Marketing?

More and more people are using social media. For example: YouTube has more than 1 billion users, and Facebook almost twice as many. Hence, social media are, nowadays, a fundamental point in marketing campaigns. Nowadays, there is no company that does not have a well-defined Social Media Plan. They are all clear about why Social Media Marketing is essential to promote their products.

Social Media Plan: social media marketing

When conceiving a Social Media Plan it is necessary to take into account the 4 stages of the process:

1. Analysis of the current situation and objectives in social media
2. Definition of Social Media Plan objectives, strategies and actions
3. Deployment of the Social Media Strategy
4. Measurement of the Social Media Plan

Stage 1: Analysis of the current situation and objectives in social media

In this stage, we must first analyze the company’s current situation, and what it intends to achieve in social media. It may be necessary to reconsider the business model, establish the target audience, perform an analysis of the current web positioning, online reputation and competition in social media, etc. The study must be thorough and structured, as a single factor can prevent the success of the social media strategy.

Stage 2: Definition of objectives, strategies and actions of Social Media Plan

With the results of the analysis, the objectives, strategies and actions of the Social Media Plan can be established. The objectives must be well defined, regardless of whether they are qualitative or quantitative, and adapted to the real situation of the company. Based on these objectives, you will be able to determine the most appropriate actions and strategies to gain visibility, reputation, traffic and positioning in social media.

Stage 3: Deployment of the Social Media Strategy

When deploying the Social Media Strategy, you must take into account the duration and regularity of the activities, which elements of the environment can be controlled, the resources needed to obtain the expected results, etc. At this stage, flexibility is vital, since during deployment it may be necessary to readjust or optimize the social media plan.

Stage 4: Measuring the Social Media Plan

At no point in the campaign can the progress of the Social Media Marketing campaign be left unmonitored. Web analytics metrics, key performance indicators (KPIs), return on investment (ROI), etc. must be taken into account. All this, with the aim of knowing if the direction we have taken is correct, whether to make the right adjustments if not.

Social Media tools

There are tools for our Social Media campaigns such as Hootsuite, Social bro, Buffer and SumAll, among others, that have gained a lot of popularity among specialists. In general, they are very customizable and easy to use. We advise you to investigate them thoroughly so that you know how to choose the best one for your Social Media Marketing campaign.

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