What is the Buyer persona?

When you plan your sales strategy, do you take into account potential customers? Can you imagine what kind of user would buy your product? If your answer is yes, you are on the right track.

When devising a marketing or sales strategy for a certain product or service, it is necessary to take into account who the buyers or target audience will be. Knowing their preferences, the language they use and what really interests them about the product is fundamental to make a sale effective.

The Buyer persona is the prototype of the ideal customer or consumer of a service or product. Knowing their socio-demographic data and their needs is essential to create content in our store or to carry out a marketing strategy that attracts potential customers.

Building the Buyer persona

To build your ideal customer it is necessary to collect significant information and data in relation to the target population. For example, if you live in Madrid and your store or business is located in this city, you can conduct market research or surveys to people living in the Spanish capital.

Use research methods such as market research, surveys, interviews, tests, among others, in order to explore the terrain to discover the characteristics of your future consumers.

Data such as age, sex, place of residence, profession or job, are some of the most important socio-demographic data you need to know. Once you have this description, it is time to find out what needs your users have.

The people in your sample should answer questions such as: What needs do you have in your daily life? What can we do to help you? What social network do you usually use?

This way you not only get to know their personal characteristics, but also find out what needs they have and what you can do for them. Knowing what networks they use will help you to develop a digital marketing strategy where these digital platforms they usually visit are included.

how to get templates to build my ideal customer?

On the web you can find ”Buyer persona template” or its Spanish translation: predesigned templates to build your Buyer persona. This way you won’t have to come up with your own questions and it will be much easier to discover the characteristics of your potential customers.

It is a guide that will show you the steps to follow when building that consumer prototype. Once built, it is possible to devise a strategy focused on ensuring all the resources and services that will serve to meet the needs of that ideal customer.

If the concept is still not clear to you, you can look for examples of Buyer personas that come close to the profile of what could be your ideal consumer in the future. Whether they are customers for a restaurant, a clothing store, an online antiques store or any other type of business, you will find examples on the Internet that could be of great help to you.

Building your Buyer persona is fundamental to launch an effective strategy focused on a specific audience. You can build as many Buyer personas as ideal types you think will access your business.