have you ever wondered why, when surfing the Internet, you see ads that are of interest to you? Well, these results are part of what is known as web tracking. Actually, it is not a single method, but several forms of Internet tracking, or tracking, as it is also known.
Web crawling occurs automatically in most cases and has different objectives. It is done to collect information and data that will be used by some application.
Types of information tracking on the Internet
Currently there are different methods of web crawling. One of the most known by all are the cookies. A cookie is a piece of data that is stored by the browser. When you visit a website, it can store information in order to recognize the device from which you are connecting.
Cookies are primarily used to personalize your web browsing. Therefore, you may see advertisements that may be of interest to you, from pages you have already visited on other occasions.
Another method of browser tracking that is also very common is device footprint tracking. Because each browser is unique, the footprint that is stored on the device makes it possible to identify the device without using cookies.
what happens when we use mobile apps instead of the browser? When accessing the internet through your cell phone or tablet, you probably don’t use the browser as much as when you are on the computer. How is information stored in these cases?
Device identifiers are used by advertising companies that track browsing in order to monitor which applications are used on which devices.
If you do not want your information to be tracked as a user who constantly surfs the Internet or the information of the web pages you control to be appended, continue reading to discover some tricks that can be of great help.
how to avoid web tracking?
The first thing you should do is to find out about certain extensions that some browsers have that allow you to block Internet tracking. This way your browser will not provide the information that companies need for their cookies.
You can also use the ”Private Browsing” function that some browsers have. When you activate this function, cookies, history and search logs are not stored.
Another function that has a similar objective is “Do Not Track”. Enabling this feature tells your browser that you do not want the sites you visit and your online activity to be tracked.
Although sometimes the ads may be of interest to you and even offer you information without even looking for it, many users prefer to browse safely.
As you can see, there are many methods used for web tracking of all your internet activity. However, there are tools that can be useful in case you are looking for more privacy and security in your browser.
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