What is White Hat SEO?

White Hat SEO is the name given to the set of ethical SEO techniques and strategies. That is to say, those that allow us to achieve a good positioning without the need to “cheat”, which could cause penalties from search engines and damage our brand image.

Origin of the definition of White Hat SEO

The definition of White Hat SEO comes from the jargon used in Computer Security. In this area, ethical hackers are called white hat hackers. That is, white hat hackers. They are dedicated to detecting and correcting vulnerabilities in security systems. And their opposites are the black hat hackers, who use illicit and/or harmful techniques.

Hence, when we take the above to the definition of White Hat SEO, we start thinking about those techniques that we should or should not apply to our positioning campaigns.

The opposite of White Hat SEO is Black Hat SEO (black hat SEO). This consists of achieving positioning by any means, at the risk of Google penalizing our site for bad practices.

Examples of White Hat SEO

White Hat SEO covers many aspects of search engine optimization, but the main examples are content, design and HTML code.

Content

Offering content that solves users’ concerns and doubts is essential to increase our acquisitions. In addition, showing original and useful content is the best way to get links from other pages.

Design

It consists of creating a careful and elegant design, which is adapted to any device and facilitates the user experience. If our website is not responsive, search engines will consider that it is outdated or does not meet usability standards.

Code

The better the structure ofthe HTML code and the closer it is to good practices and standards, search engines such as Google, Bing and Yahoo! will give more relevance to our website.

We can also mention other examples of White Hat SEO such as image optimization, internal link building, indexable content and avoiding no follow links.

Main White Hat SEO techniques

In SEO campaigns we can resort to some White Hat SEO techniques capable of achieving amazing results in a short time. Let’s see, therefore, what are these White Hat SEO techniques.

Link Juice

Link Juice is a Link Building technique that consists of creating backlinks from a well positioned page to another page with lower page rank or page authority. In this way, part of the page rank of site A is “transferred” to site B.

Create a blog

Creating a blog for our website is one of the best White Hat SEO techniques. First of all, because itconsiderablyincreases traffic to our website and serves as a “vehicle” between the site and social networks. In addition, it facilitates organic positioning, since blogs tend to gain high page authority on their own.

Use long tail keywords

Long tail keywords usually make more sense within the text and have a more complete syntax. In addition, using them avoids having to use several keywords to cover related ideas. Search engines are increasingly valuing well-written texts with a solid meaning. This is something we should take advantage of in our positioning campaigns.

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