As we have already talked about in previous posts YouTube is the most used video platform in the world and it is also the second most used platform. In addition to all this, we know that YouTube belongs to Google, which makes it even more important.
And lately YouTube is giving more and more importance to this format, so we recommend that you start using videos to help your website grow. Not only using them in your business blog, but also in product descriptions or in the different pages of your website.
But what we come to talk about today is not the importance of why to make videos on your website, as you can find that in another post. But the importance of the geolocation of the videos and why you, if you have a website and a business, it is advisable to do this. So if you want to know the reasons why to do it, keep reading.
Youtube allows you to geolocate your videos
As we have already mentioned before youtube is the most used video platform in the world, since it also belongs to google, which gives even more importance to this platform.
Currently and not so long ago youtube has added a new feature with which you can put in each of your videos a location. This is done through tags that are added to the videos, so that when your users search for videos in a particular area, yours appear in a better position. These tags not only allow your videos to be found, but also help to position your own channel, if all videos contain the same location, this can be added to the entire channel and help position your channel by location.
Why geolocate your videos?
If you have a physical business and you use youtube as a platform to make it known, it is important that people know where your physical store is located, so that if they need to go there and from there they can get your products.
As we have already seen youtube belongs to google, so when we talk about geolocation this will affect your business in the same way that happens if you geolocate a web.
If you want to help the SEO of both youtube and your website if you add these videos in your product descriptions, or in your blog posts. We recommend that you geolocate the videos. This may seem silly at first, since it is not given the importance that really has geolocation.
But … why should I locate the videos? I am sure that the main thing is that with geolocation you would stand out from your competition, since most likely they are not doing it yet. Whereas if you start now you will be able to compete against people who are in the same business as you, and who are also very close to you. This will help you to have a higher recognition by google and get positioned ahead of the rest.
Appearing the first in the different platforms is very beneficial, because with this you will attract more people who so far did not know you, in addition to increasing sales of your business, and visits to your videos.
In addition to achieving all this, you will achieve other benefits and is that many times when we make a video we do not want this to be seen by an audience interested in learning about the subject, but what we want is to attract potential customers to buy our products. And in many occasions we have a physical business where you can only buy in a physical way. This is very easy to see with an example.
If we have a sneakers store in Alcorcón for example, and we want to show our customers through a video as is our establishment, what are the characteristics of some of the products that can be found if they visit us or how we work. That this video receives visits from a person who lives in Mexico or Barcelona, does not serve us, since the chances of visiting our business and buy our shoes will be minimal. For this reason it is very good to use geolocation in your videos.
Conclusion
As we have discussed throughout this post and many others dedicated to the subject of geolocation, it is important to help your business, you show your users where you are through location. And in recent times the most important video platform on the internet allows us to do so.
So if you want to start geolocating your videos, we can help you do it. Just contact us and tell us what you need. We will be happy to help you to keep growing your business.
You can watch the video here:
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