There are many ways to increase the SEO CTR of a specific URL, or even of an online store in general.
We are used to seeing many different ways on how to do it. Today, there is a figure that I want to talk about, something totally different to increase your CTR, the influencer.
Many people believe that reaching them can be difficult or very expensive. It’s probably because they haven’t found the right agency or haven’t found an easy way to contact them.
If your CTR is dropping, but you want to be the best in your industry, read on!
Table of contents
Influencer marketing CTR
Influencers are today’s fast, effective and optimal way to get your new product in front of potential customers.
Millions of people are hooked on social networks, but it doesn’t end there, I know you know that. But did you know that a large percentage of the population under 35 years of age is fiercely reliant on influencers?
Exactly, the potential market that is opening up is very large and only you can decide whether you want to reach those potential customers or not. Depending on the product you sell, it will be easier or harder to find your perfect influencer.
An influencer is not a famous person for everyone, it is the one who, in social networks, influences a large number of the segment of the population. There are influencers in the kitchen, in mechanics, in the gamer world, in marketing, etc.
Therefore, if your intention is to increase your CTR, a suitable and appropriate influencer for your company or online store, is an option that you can not pass up without first thinking about all the advantages and above all, economic benefits that can bring you.
How much does an Influencer charge?
This question may be the most asked when you hear the word influencer marketing.
Honestly, an influencer doesn’t have to be expensive. Let’s think that you are not going to hire “José Coronado” as your first choice. This influencer is probably expensive.
However, if the ROI that you will get back is higher or high, then it is worth it.
In the end, it’s all about the benefit that an action will generate. Whether the influencer you are going to hire is expensive or cheap, you have to know that your ROI has to be higher.
Sometimes, it’s better to spend a little more on something better so that it lasts longer, right? It’s like cell phones, if you want it to last for many years, you buy one type of phone (but expensive) and if you want price, you will buy a more affordable one, but it will last less.
Finally, you have to know what will be the CTR that your influencer will have. When the potential customer sees in the search results the relationship between your brand name and the name of the influencer they love, it creates an amalgam of emotions that make them “click”.
Be sure that the CTR will increase, and consequently, the sales. It’s up to you how much to increase it. Although you can also hire a marketing agency with influencers service and then already, completely monetize your Influencers CTR campaign.
Benefits of CTR Influencer Marketing
Reach your target audience online
Of course, you will reach your ideal buyer persona. You just have to choose the right product, and match it with the influencer. This combination will help you reach your target audience and increase sales.
Create reliability and trust
If the potential customer sees that your company uses these techniques, he will believe that you are a serious company that wants to eat the market, that you are doing things right and will also create engagement thanks to the influencers.
Create interaction with your audience
If a celebrity appears in your marketing campaign, be sure that there will be interaction. Whether the comments are good or bad, users will share the photo or video you have uploaded and it will be commented on by everyone.
Your brand will be virilized in all the social networks you want.
Absolute visibility
Related to the previous point, if you manage to make a perfect marketing campaign, your brand will become famous on social networks, thanks to the engagement of the hired influencer.
Users “go crazy” when they see that person who influences them advertising any product.
Improve web SEO
Last, but very important, you will improve your SEO. It’s easy, by increasing the CTR thanks to influencers, you will improve your SEO positioning on your company’s website.
The same phenomenon happens as in advertising, if the name of a celebrity appears in the Google SERP next to your brand and a specific product, the customer will “click”.
The ROI achieved by boosting SEO by increasing the CTR is huge, I assure you.
Conclusion
In short, if your CTR is plummeting, you’ve noticed it and you want to fix it. One of the best current solutions is to increase CTR with Influencers.
The ROI obtained will be much more rewarding than you expect.
I hope I have been able to help you with this article, at IDX Innovadeluxe, we can help you if you have any questions about influencer marketing. We read you!
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