As you know, Google is the search engine par excellence for all users. If you have a blog, what you want is to attract traffic to generate some income, either with Google ads, doing link building or creating affiliate sections.
It is possible that you have been frustrated more than once to see that the blog where you put so much effort, does not grow. If you don’t have visits, traffic, impressions… it can be quite frustrating to keep going.
i have the solution to the problem!
I’ll tell you a little bit below, the magic of how to appear in Discover.
Table of contents
what is Google Discover?
Before I show you how to get featured on Google Discover, I want to tell you what it’s all about.
Discover, roughly speaking, is the official news portal of Google, that is, it is the tool that Google has created to show the news, magazines or newspapers that most interest you as an individual user.
It works with Google’s algorithm of course, and is able to return to you every minute, the most relevant news for your interest.
Of course… therefore, if you as a person who creates content on a blog, you have a blog about decoration, it is possible that by performing the tricks that I discuss below, you get to appear in Google Discover.
do you know where I’m going?
Exactly, I kind of know you’re getting the idea. Google Discover is not paid, so it is accessible to everyone, little by little it is becoming more known at user level and can become a clear objective to increase traffic to your blog.
How to optimize your content to appear in Google Discover
I don’t want to get bogged down with technical explanations about how Google Discover works. What you want are tricks, tips and know once and for all how to appear in Google Discover.
To achieve our goal, you have to follow some recommendations made by Google. They are recommendations on how to optimize your content to appear in Google Discover, that is, technical and tactical optimizations and how to generate followers by doing things right.
here we go!
Technical tips
If it is not the first time you have a blog, you will know that the technical aspects is a fundamental part to optimize, since, they improve the performance of your website, making it much more responsive than it was before.
AMP
It is very important to take into account this technical aspect. Nowadays, users search more on mobile than on a computer. AMP stands for “accelerated mobile pages”, so if you implement AMP on your website, it will be much more responsive for mobile.
did you know that the first search results that appear in Google, have AMP?
Indeed, if you look, most of them have installed a plugin such as AMP or WP. It is not mandatory to have it, but it is a “tip” to appear or not in Discover.
Images
The first of all with this aspect, is that you can not take a copyrighted image, that means that no matter how beautiful and appropriate an image is for your content, it can not carry rights. If you do, it is very likely that Google will penalize you.
To get quality images, you will have to go to image banks, either paid or free.
Having fulfilled that factor, the only thing left to do is to optimize. Google recommends (and when it “recommends” it means that you do so) that images should be at least 1,200 px wide.
In addition, they have to be implemented with the max-image-preview:large setting or via AMP.
Titles
Whenever we are going to carry out a title to appear in discover, we wonder whether or not it can do a bit of clickbait.
Google recommends that the title of your article should be explanatory and refer to the article itself, without clickbait.
After all, what Google is looking for is naturalness and not to deceive the user with any method.
Tactical Tips
Not everything in life is about solving technical problems, I also want to show you some tactical tips that will help you to increase the probability of getting on Discover.
Current issues
I recommend that if you want to appear in Google Discover searches, write about newsworthy and trendy topics.
This algorithm works by picking up trending topics that may be of interest to a particular segment of users, so if you write about something that is currently happening, you increase your chances.
Another great idea is to get ahead of the situation, that is, there are dates where you know beforehand that there will be a lot of searching. I’m referring to Valentine’s Day, Halloween, Christmas, etc.
Social networks
It is very important that your content is present in different social networks, sharing your article will help Google to know that many people will enter it.
If for any reason, it has relevance in other social networks, be sure that it is an aspect that Google will take into account to make it newsworthy in its Discover feed.
Transparency
To complete the tips and useful ideas for appearing on Discover, I want to list some key aspects that Google says are of the utmost importance:
- Make dates visible
- Authors in the article
- Information about the author of the article
- Information about the company or blog owner
- Contact information
Of course, it is not recommended to falsify this information, if Google detects any infringement, it could remove the article in question.
Benefits of appearing in Google Discover
We are not going to fool ourselves, here there is no list of benefits or advantages for appearing in Discover, there is only one and it is the one that all publishers want to benefit from it.
The main goal is to get as much traffic as possible, to have another method to get traffic and make the blog visible. Also, to get financial benefits from Google ads.
If you also get those users to come back, great! But above all is to amass traffic daily or exponentially in all possible articles.
I hope this article has helped you, and if you manage to optimize your content to appear in Google Discover, post a comment!
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