Every website needs a domain name, and to get one you need to know how to buy one. Fortunately, nowadays buying a web domain has become a very simple process. Besides being one of the first steps when creating a website.
Parallel to the more technical process of how to buy a domain, there are a number of factors to consider in order for the domain to influence in a positive way in the SEO positioning of the website.
In this previous phase, mainly referred to the choice of the domain name or extension, I want to give you some tips and recommendations to take into account for SEO positioning.
Which domain to buy?
When we need to buy a domain on the Internet, it’s necessary to follow some steps. First of all, you have to choose the domain name you want to register.
Bearing in mind that we want the domain name to help us achieve a good positioning in search engines, it would be interesting to introduce keywords that we want to attack with the right search intent or the name of the brand, for example.
The ideal would be to brainstorm and write down the domains in order of preference, and afterwards, adapt these names enriching them for SEO positioning. For this, the following factors should be taken into account.
Choose a good domain name
Tips and recommendations to know how to buy a web domain making the right actions for search engine optimization.
- Investigation of the market niche: It’s important to carry out a research that will allow you to know which name is the most suitable for your company in relation to SEO positioning.
- Attractive and easy to remember: Don’t look for something excessively long or difficult to pronounce, a short and catchy name will help visitors remember the name of your website.
- Avoid numbers and hyphens: The use of numbers or hyphens in the domain can confuse users. For example, people can confuse the number zero (0) with the letter (o) or the number (2) with the word (two).
- Alternative and similar domains: If you already have a domain name in mind, think about possible typo variations to make sure all potential traffic reaches you. An example of this is fb.com which leads to the Facebook page
- Trademarks: To avoid any legal problems I recommend not registering a domain name similar to popular established brands. Likewise, if your company already has a brand name I recommend including the brand name in the domain.
- Social Networking Platforms: Once you have a clear idea of what your domain name will be, it’s interesting to search in the most used social networks, this way you will see if it is available and if it is, I recommend you to reserve a page for your project in RRSS. So no other company can claim it!
The hosting platforms themselves, such as DonDominio, allow us to enter domain ideas in the search engine and see the availability of that particular domain.
These are the essential aspects when thinking about the ideal domain name for your website.
Choose a good hosting provider to buy a web domain from
There are multitude of hosting providers where you can buy a domain. A priori, any of them can be worth both, nationally and internationally. But be careful, because cheap can be expensive, so you should be prudent and take into account some fundamental aspects.
Always read the conditions of the contract to be signed for the purchase and hosting of the domain (domain permanence period, available services, renewal cost, etc.).
When registering international extensions, I recommend going to a specialized intermediary or do the management directly with a provider of the corresponding country.
Last but not least, we must take into account the technical service during the process: help to know how to buy a domain on the internet, to make any management, to solve possible problems with the hosting… Search for a technical service the more efficient the better.
Concepts that are paid when registering a domain
The following concepts are usually included in the domain registration invoice:
- Domain cost: It depends on the extension of the domain and the provider, and can vary from just one euro to 100 euros or more.
- Related services: You can contract related services such as domain hosting, protection of ownership (whois) or web space.
- Taxes: For instance, the purchase of domains in Spain is subject to VAT at 21%.
- Renewal cost in advance: Sometimes you pay in advance the renewal cost of the domain for a certain period of time. I recommend not to be blinded by the offers just because they allow you to save a few euros in very long periods of time.
How to buy a domain easily and simply
Once we have understood the key factors when choosing the domain name and hosting provider, we can go into these technical procedures to buy a domain on the internet.
You’re possibly not a computer scientist or maybe it’s the first time you’re going to start this process, so I’ll explain it step by step in a simple way and for all audiences.
Go to your hosting provider’s website
For this explanation we’re going to use the hosting provider DonDominio.
This portal has a page exclusively designed for domain registrations.
Click here to access it directly.
It will open a screen where you will have to insert the chosen domain name, from the three options “check availability”, “transfer” and “buy hosting only”, in this tutorial we will focus on the first option.
Remember that I’ve already talked about the importance of choosing a good domain name to help us improve SEO positioning.
Check domain availability
It’s possible that when you want to buy the domain, you’ll find out that it’s not available
By entering the domain name you want to use in the page I mentioned before, you’ll be able to check its availability.
Choose the extensions you need.
The extension is that little string that comes after the domain name. I recommend the .com extension or the extension of the country where the website activity will take place.
When you type your domain name will show the extensions available for that particular name as shown in the image.
Contracting
After you’ve checked the availability of the name and the extension you’re interested in, if so, you’ll see a screen indicating it.
On the same screen, you’ll be able to see the price of each domain with its corresponding extension,
Make the payment
If you click on the tab “add to cart” you’ll be able to check all the information related to your order.
From this page you’ll not only be able to see all the billing details of your order, but you’ll also be able to complete the purchase.
Conclusion
Every website needs a domain name, but the choice of this name should be done in a thoughtful way and based on a previous analysis.
So that you choose and acquire a domain that helps you improve the positioning of your website in search engines and is consistent with the activity or name of your business.
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