Social Networks are a fantastic channel to promote and publicize your Online Store, there is no doubt about that. However, quality content is essential and sometimes, without good management, this content is conspicuous by its absence.
In today’s post, I want to explain how it is possible to have quality content on your Social Networks thanks to something that you probably already have, and if not, you should: the Blog of your Online Store.
why create quality content?
Quality content (or content of value) is the basis of any social profile. With it, your users will be receiving useful and relevant information with which they can connect with your brand. In this post, I explain more about quality (or value) content.
The reason why you should have quality content on your Social Networks is simple: without it, you will only be promoting your products, in a non-strategic way and therefore, you will not be getting anywhere near the benefits that Social Networks can bring to your brand.
Now, how do you create quality content? This is not something easy, nor can it be learned in a single day. In Social Media teams, we find from content creators to designers or experts who carry out a previous research, seeing what type of content to publish and, of course, in what format.
However, it is important that you know that one of your greatest allies, when it comes to having good content on your social profiles is your blog. Therefore, I encourage you to read on to find out how Social Media experts can make the most of it in your Social Media strategy.
Create quality content for Social Networks leveraging your blog articles
Well-written blog articles are a great way to improve your store’s SEO. In addition, as you may already know, they also help to increase the visibility of your brand.
It is likely that all this sounds familiar to you, since when we talk about quality content on Social Networks, we are talking about practically the same benefits.
so is it right to just post blog articles on social networks? Yes and no. By analyzing your Online Store and looking at your objectives, a Social Media professional should determine if it is the right time to share your Blog articles on Social Networks, as well as the periodicity, hashtags, etc.
In addition, your Blog articles serve for much more. It’s content that should be very interesting. So, why not recycle it totally or partially for your social profiles?
Obviously, it is not so simple to execute, because as we tell you, your Social Media expert will have to indicate in what way this content should be communicated and at what time.
Let’s take an example: you have a well-worked blog and also your Digital Marketing team has identified some interesting posts according to different indicators such as: traffic, comments or interest in some relevant action for your brand, among others.
This type of articles, therefore, could be recycled for your social profiles. For example, if we are in sales season and your website is an Ecommerce of electronics products. Perhaps in the posts that are published during your sales period is interesting to recycle a complete article on a Top products of your Online Store.
At other times, the blog article can be partially used, for example, to create a Reels for Instagram in which we talk about only a section of this post, using that information of interest that was previously worked.
And not everything is reduced to Instagram, we can also find very good quality content taking advantage of the articles of your Blog, for the creation of videos for Youtube or Facebook TV.
These videos can contain your entire blog post or, as I mentioned before, they can also be used partially. In this article you can learn more about Videomarketing and Youtube.
In conclusion
As you can see, having a Blog in your Online Store has more advantages than you thought. Working different areas of Digital Marketing is always positive for the evolution of your project.
In addition, having a coordinated team behind you will make it easier to achieve good results. By this I mean, it is totally positive for your Online Store that both the SEO expert, as the expert in Social Media or the expert in Videomarketing are well coordinated for these tasks.
At IDX Innovadeluxe we know this first hand, and that’s why we have a cohesive team that works together to get the most out of any Ecommerce project. Because yes, any PrestaShop Online Store, well worked, has a future online.
need help with your Online Store? Count on us, we look forward to hearing about your project!
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